Wedding Photography Pricing Mastery
How to Price Your Wedding Photography And Optimize Your Packages For Maximum Profit
4.55 (83 reviews)
569
students
1 hour
content
Apr 2020
last update
$44.99
regular price
What you will learn
Create wedding packages that work
Avoid getting "bargained down" with every wedding booking
Build effective price lists
Know (not just guess) how to set their starting price
Price albums to encourage add-on sales
Sell more album packages
Know when (and how) to increase prices
Why take this course?
Are you satisfied with the money you're making with wedding photography?
Are you sure your pricing is working?
Here's the bad news: the average wedding photographer leaves $500 to $1,500 on the table with every single wedding by improperly pricing themselves.
Now for the good news: you can make back that lost income almost overnight. And that's without improving your current website, portfolio, marketing, etc. All it takes is some thought and an hour on a word processor.
I spent 15 years in sales and marketing before I launched my photography business in 2006. Unlike most photographers - who are obsessed with cameras, lenses and photography technique - I have always been obsessed with business. From day one I was experimenting with marketing, pricing and sales to find out how to make the most money I possibly could with wedding photography.
Using this system I went from earning $0 on my first wedding to averaging over $5,000 per wedding within my first 2 years in business.
In this course I will show you exactly how to lay out your pricing. You'll learn:
- the 10 most important principles for wedding pricing success
- how to set your starting price
- when and how to raise (or lower) your prices
- how to build wedding packages that work
- how to sell more album packages
- how to make sure you don't get "bargained down" with every single wedding
- how to handle down-payments and refunds
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Reviews
Alvin
April 23, 2020
great class, I am already doing most of the things offer in the class, but to learn something new is always a good thing.
Anna15
April 15, 2020
Gute Tips....deutsche untertitel wären mir lieber als englische, vor allem wenn englisch schon gesprochen wird....
Stephen
April 15, 2017
Clear, concise, and more than just general guidelines. I feel like a shark now with a unique attack going into the market. Thank you for the wonderful course and I look forward to checking out your other courses. Will be applying this mindset in various markets (not just wedding photography)!
Sunday
June 29, 2016
This course is taught in the most precise manner that is needed for easy understanding. It's simple and yet achievable.
Becky
January 19, 2016
As always Laurence Kim gets right to the point, no fluff and gets you on your way fast to put your new knowledge to work in your business!
Alessio
January 18, 2016
Complete course, good informations, something easy to understand, but not stupid and really useful for beginners!
Well done
Javier
August 30, 2015
Just hear this excellent professor/photographer/mentor telling you how to have a better photography pricing practices.
James
July 25, 2015
After several years of Wedding Photography, this really exposed my weaknesses in marketing of my wares and made my "business side" a lot simpler!
Michael
June 28, 2015
Laurence adds clarity to the very difficult topic of wedding package pricing. The class is broken into very manageable pieces, so you always know exactly what it is you are dealing with. The explanations are clear and precise, and full of real world examples. Highly recommended!
Terry
June 28, 2015
Great introduction to a topic that affects all Wedding Photographers. You have given me (a newbie at 74) to venture out into the business of Wedding Photography with realistic expectations.
Caitlin
June 27, 2015
This course was exceptional! Laurence Kim provided exactly what was promised, I was fully engaged throughout the course and it succeeded my expectations. Wedding photographers in this day and age have to wear a lot of “hats” and be skilled at numerous areas besides the actual act of taking photographs, and having business savvy is one of those big areas. There are numerous online resources to sift through, from a variety of industry professionals, but often times these resources are not quite specific enough and leave you more confused than when you started. Laurence Kim completely turns this around by providing exact, concrete examples and plans of action to implement immediately. Within these examples and action plans he explains the reasoning in a simple and helpful manner. This is one resource that is more than worth the investment; you will walk away with a list of “to-dos” that are immediately doable and will instantly improve your revenue and business overall.
Peter
June 25, 2015
This course delivers all that it promises. Lawrence Kim's pricing insights answer the most basic questions of "what should I charge?" The course material is simple to understand and is delivered in a straight forward manner. Whether you are just starting out or a seasoned professional you will benefit from Lawrence's business acumen and real world photography experiences.
Annie
June 23, 2015
This is an outstanding course consisting of easy-to-achieve action items in a simple, straightforward delivery. Laurence Kim does what he promises -- eliminates the fluff and explains why his methods work. I highly recommend this course for any photographer looking to re-vamp their pricing structure to maximize profits.
Eduardo
June 18, 2015
Pricing is one of those things we photographers struggle with. And if you search on the net you'll find endless opinions and information about how to do it. And most probably you'll end up more confused than when you started.
What I liked about this course is that Mr. Kim clearly provides a step by step method to arrive to a sound pricing strategy and how to create packages.
He also gives advise on a few issues that should be covered in wording your contracts or price list.
And, if english is not your first language, like myself, though I'm fluent in english, Mr. Kim speaks in a clear voice and with good pausation, very easy to understand.
This course is about wedding photography pricing and that's what it is: clear and to the point. I would highly recommend it to beginners or seasoned wedding photographers.
Eduardo Machuca
Andre
June 17, 2015
Parabéns, muitas informações importante que vai me ajudar em muito.
Obrigado pela oportunidade de conhecimento.
abraço!
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518210
udemy ID
6/2/2015
course created date
3/22/2020
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