Visual Merchandising

50% of consumers are likely to switch brands if a company doesn’t anticipate their needs via a proper merchandising strategy.

Visual merchandising is a merchandising tactic that focuses on visually appealing to the consumer.

When designing and implementing a visual merchandising plan, it is important to consider a variety of things. “Who is my target customer?” “what is my target customer looking for?” and “what has worked for me in the past?” are questions you should be asking yourself.

By defining your target customers and identifying their preferences, you can tailor your merchandising techniques to fit their tastes.

This course helps you learn how to develop your skill as a visual merchandiser, whether you are new to the role or would like a refresher on this topic. The course curriculum is as follows:

• · Introduction to Visual Merchandising

  • o What is Visual Merchandising?

  • o Role of Visual Merchandiser

• · Locations

  • o Types of Retail Locations

• · Store Layouts

  • o Store Layout 1

  • o Store Layout 2

• · Zones to Consider

  • Zones to Consider

  • Difference Between MD and VM

• · Product Display / Merchandise Display

  • Window Display

  • Store Front

  • Back Wall

  • Store Fixtures

• · Principles of Design

  • Plan Merchandise Presentations and Displays

  • Select Merchandise Thoughtfully

  • Select Color First and then Define Line

  • Maintain Good Composition - Intro

  • Maintain Good Composition - Balance

  • Maintain Good Composition - Rhythm

  • Maintain Good Composition - Harmony

  • Maintain Good Composition - Proportion

  • Maintain Good Composition - Signage

  • Plan Lighting Techniques

  • Evaluate Effectiveness of Presentations