Ultimate Google Optimize Course: Start A/B Testing Now!

Learn to Create A/B Tests, Interpret Results & Make Data-Backed Decisions through handy examples using Google Optimize

4.55 (87 reviews)

Udemy

platform

English

language

Digital Marketing

What you will learn

Master Google Optimize interface like a pro

Set up your Google Optimize Account in less than 5 minutes

Create your first A/B Test using Google Optimize even if you don't know code

Conduct Redirect Test and Multi-Variate Testing (MVT) using Google Optimize

Conduct Advanced tests: Personalization & Banner template tests using Google Optimize

Understand Google Optimize Reports & Make decisions based on data

Understand the Use Cases of Google Optimize for E-Commerce, Landing Pages & other websites

Why take this course?

Google Optimize is the free A/B testing and experimentation tool from Google (paid version is called Google Optimize 360). Its ease of use, its completeness and its free nature make it an essential tool for anyone who wants to improve the efficiency of their website today.

In this course, you are going to learn everything you need to start using Google Optimize through theory and practical videos. Starting from very basic notions such as, what is Google Optimize and A/B Testing and how it works, we will dive into advanced concepts such as, how to do advanced tests and improve average revenue per user thanks to experimentation.

At the end of this course, you will :

Master all the types of tests available in Google Optimize
Know how to create the right test strategy for your website, depending on your objective
Make better decisions for your website based on data

You don't need to be a pro to take this course. I will be by your side throughout your learning process and I made sure that the content is focused on what is the most important, without you ending up getting lost in useless modules or features.

We are going to be a great team. See you on the course!

Screenshots

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Reviews

Jan

June 12, 2023

I was looking for a way to run advanced experiments and couldn't find that on YouTube. Glad I stumbled upon this course! Great teacher!

Krista

May 24, 2023

Thanks for this course, I think Google Optimize will move to be part of GA4-I'm just curious if you can still setup or optimize something in GA4.

Dana

May 22, 2023

Great course. I just wish Optimize was not sunsetting soon. It would be great to add real use case scenarios examples displaying how to analyze and conduct testing.

Bruno

March 22, 2023

It's what I expected for the duration of the course. It would be nice to go deeper on some topics, and talk about good practices when running tests and analyzing the results.

Pierre

January 6, 2023

Course that provides an overview of what you can do with Google Optimize. I would have liked the examples to be a little more advanced than the typical "change button color"/ "change header text". For example, I've heard that you can A/B test new features on a webpage with a code editor, but this was absent from this course. Also, this course dives very little into the analysis of A/B test results. Google Optimize can be connected to behavioral software like Hotjar which can highlight differences in behavior that will help understand why version A or B performed better than the other.

Michael

November 15, 2022

I did not really learned anything that I did not already know or couldn't have figured by myself. This was very basic and it is not even cover event base A/B Test. It was mostly about page views.

Eric

October 14, 2022

I was Looking for more knowledge and skills on Google optimize and this course sheds more light and is very informative on that.

James

June 27, 2022

Great course. Content is really great whatever your level, and the instructor is very friendly. I recommend it

Sarah

June 27, 2022

Samy is an excellent instructor. This course delivers on its promise. I never used Google Optimize before and now, thanks to Samy, I know how to use it properly. I now have a better understanding of how to set up accounts, containers, and experiments in Google Optimize. If you are looking for an excellent course that will get you started with Google Optimize, I highly recommend this course.

Nancy

June 27, 2022

The course is complete and there are very interesting examples, especially the use cases. Samy speaks well and distinctly. It is a good course that I recommend.

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Ultimate Google Optimize Course: Start A/B Testing Now! - Distribution chart

Ultimate Google Optimize Course: Start A/B Testing Now!

What you will learn

Master Google Optimize interface like a pro

Set up your Google Optimize Account in less than 5 minutes

Create your first A/B Test using Google Optimize even if you don't know code

Conduct Redirect Test and Multi-Variate Testing (MVT) using Google Optimize

Conduct Advanced tests: Personalization & Banner template tests using Google Optimize

Understand Google Optimize Reports & Make decisions based on data

Understand the Use Cases of Google Optimize for E-Commerce, Landing Pages & other websites

Why take this course?

Screenshots

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Price

Rating

Enrollment distribution

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