Ultimate Google Ads Training 2021: Profit with Pay Per Click

Google Ads 2021: How our clients have transformed their sales using Google Ads & get your Google Ads certification!

4.55 (51883 reviews)

Udemy

platform

English

language

Advertising

What you will learn

Drive Consistent, Round-The-Clock Traffic To Your Website or Landing Page

Use Conversion Tracking To Determine The Value Of Your Ad Campaigns

Create, Develop and Optimize Your Own Profitable Google AdWords Campaigns

Remarket to Your Previous Website Visitors To Get Them Coming Back To Your Site

Advertise Your Products And Services Online Effectively

Monetize The More Than 6 Billion Daily Searches On Google

Boost Traffic and Increase Sales to Your Website

Why take this course?

** Updated January 4th 2020 – Includes NEW VIDEOS up to date with the BRAND NEW GOOGLE ADS interface and dashboard!! **

Win back your business from your competition by really learning Google AdWords like an expert. This Google AdWords Course has the *HIGHEST STUDENT SATISFACTION RATING in Udemy's entire marketing and advertising section! *(Reported by Udemy)

Welcome to Udemy's highest rated AdWords course of all time.

Over 180,000 business owners, students, marketing specialists and entrepreneurs have enrolled writing in thousands of 5 star reviews:

"I don't normally rate a course until I've completed it, but I just had to this time. This course is absolutely awesome. I can say that Isaac really knows what he is talking about. His delivery style is perfect. Not only is he knowledgeable, but he is clearly very passionate about ppc and this comes through in how he presents the content. I've taken numerous courses on a variety of subjects on Udemy, there's something about how he teaches that makes him the best instructor I've encountered. This course is super well organized and each section builds on the last. And even though I have pretty extensive background knowledge into many the sections, I still complete them all the way through because they contain golden nuggets of information. If you're interested in learning about Adwords, please take this course. You will not be disappointed. It's worth every dollar (even at full price) and this is the only course I can say that about."

– Meena Verma

"This course is fantastic Isaac. I have been searching through so many adwords tutorials to try and help out small businesses but yours is head and shoulders above any I have seen. Clear, concise and demystifying."

– Roy Murray

"This is the most comprehensive and informative course I have ever took. Very well structured and explained in plain English so it is easy to understand. I would recommend this course to my friends definitely. I would give it 7 stars if there were option for it."

- Alex Key

"Absolutely brilliant – thank you so much for making this very clear and helpful video course on AdWords. A masterpiece! Very grateful."

– Sarah McDougall

Learn How To Drive Consistent, Reliable, High-Quality Traffic To Your Site Every Single Day With Google AdWords!

Your customers are using Google every single day to search for the products and services you offer, but you're losing business to your competition because their AdWords campaigns are more optimized than yours are.

It doesn’t have to be that way.

My complete AdWords crash course is going to show you the exact skills and techniques you need to win back your business and drive consistent and profitable traffic to your website around the clock, 7 days a week.

For much less than the price of one dinner out with the family, you're going to get over 15 hours of video lectures, access to our student discussion forum, and the ability to ask me any questions you may have as you progress through the course.

On top of all that, you get lifetime access and a 30 day, 100% money back guarantee!

ZERO Experience Required

In this course you will learn:

How to set up your AdWords account from scratch
The theory behind successful online advertising
What keywords are and how to use them to your advantage
How to set up conversion tracking and how to track phone calls from your website
How to track sales, revenue and form submissions using Google AdWords
How to take advantage of competitor reports and customer data in your campaigns
How to write and A/B test your ads
How to increase Quality Score and decrease your cost per click
How to structure your account, campaigns, ad groups and keyword lists for optimal results
How to analyze keyword data in Excel to gain deeper insight into your data
How to use tools like SEMrush and Optmyzr to automate your optimization tasks and run better analyses
How to monitor your campaign performance on a regular basis
How to spot trouble in your account and what you need to do to fix it
How to understand your customers from a psychological level

.... and much much more!

Unless you have the tools and the skill to manage your own successful Google AdWords campaign, you are going to continue to lose customers to your competition.

Once you complete this course, you will be able to create, develop and optimize a professional Google AdWords campaign that sends high quality traffic to your website, round-the-clock, 7 days a week.

I walk you through the most important aspects of Google AdWords with a clear, step-by-step approach. By following along with me, you will see how simple, fun and effective Google AdWords can be.

Thank you so much for taking the time to check out my course. I know you're going to absolutely love it, and I can't wait to share my knowledge and experience with you on the inside!

Why wait any longer?

Click the green "Take This Course" button, and join my course 100% risk free now!

Content

Introduction to Google Ads

Welcome to Google Ads Masterclass!

Link to Isaac Rudansky's Digital Advertising Superstars Facebook Group

How to Make the Most of This Course, Plus a Sneak Peak of What's to Come!

Google Ads Formula Calculator

AdWords Formula Calculator I Built For You

What is Google Ads?

Where do Google Ads Show Up?

Complimentary AdVenture Media Account Audit (exclusions apply)

Creating and Setting Up Our First Google Ads Account

Download Course Slides!

Creating Your Firs Gooogle Ads Account

Understanding the Google Ads Account Hierarchy

Using Your Website Navigational Structure to Structure Your Google Ads Campaigns

Understanding Network Settings

Understanding Location Targeting

Configuring Location Targeting in Google Ads

Viewing Location Reports in Google Ads

Understanding Advanced Location Options

Setting and Configuring Languages

Setting Your Daily Budget and Understanding How Daily Budgets Work in Google Ads

Finding Your Hourly Reports in the Google Ads Interface

Using Google's Default Bid Strategy (Clicks) And Optional Max CPC Bid Limit

Bidding Strategies: Target Search Page Location

Bidding Strategies: Target ROAS

Bidding Strategies: Target CPA

Bidding Strategies: Target Outranking Share

Bidding Strategies: Maximize Clicks

Bidding Strategies: Enhanced CPC Bidding

Bidding Strategies: Manual CPC Bidding

Campaign Start and End Dates

Introduction to Dynamic Search Ads!

Understanding Sitelink Extensions

Callout Extensions

Call Extensions

Structured Snippet Extensions

App Extensions

Message Extensions

Location Extensions

Location Setting Exercise

Promotion Extensions

Price Extensions

Understanding Ad Rotation Settings

The Basics of Ad Scheduling

Understanding the Basics of Device Targeting

Understanding Campaign URL Options

Quiz #3: How Well Do You Know Your AdWords Basics?

Structuring Your Ad Groups Like A Professional

Ad Group Structure Basics and Organization

Ad Group Structure Ideas

Creating Our First Ad Group in Google Ads

How To Write Killer Ads in Google Ads!

The Anatomy of Google Text Ads

Compliance in Google Text Ads

Requesting a Manual Review of Your Ads and Expediting the Process

Best Practices for Successful Text Ads

Real Life Case Ad Copy Case Study: Medical Equipment Company

The BJ Fogg Behavioral Model

Creating Our First Ad in Google Ads

Quiz #2: Testing Your Ad Writing Skills

Setting Up Your AdWords Billing

Configuring Your Billing Details in Google Ads

Keywords in Depth - The Heartbeat of Your Account

Keyword Basics: Keywords vs Queries

The Basics of Keyword Research

The Basics of Keyword Planning

The Basics of Keyword Organization

Understanding Keyword Match Types

Keyword Match Types: Broad Match

Keyword Match Types: Broad Match Modified

Keyword Match Types: Phrase Match

Keyword Match Types: Exact Match

Keyword Match Types: Negative Match

Using the Search Term Report to Find Negative Keywords Part 1

Using the Search Term Report to Find Negative Keywords Part 2

Understanding Negative Keyword Lists

Traffic Sculpting: Negative Keywords at the Ad Group Level

Adding Negative Keywords at The Ad Group Level

Traffic Sculpting Using OPTMYZR

Keyword Research: Google Suggestions, Google Related Searches and Autocomplete

Using Additional Research Tools to Get Negative Keyword Ideas

Keyword Research: Using the Google Keyword Planner 1

Keyword Research: Using the Google Keyword Planner 2

Keyword Research: Downloading Keyword Ideas from the Google Keyword Planner

Keyword Planning: The 6 Main Ways People Communicate With Search Engines

Keyword Planning: Understanding the Buyer Funnel

Keyword Planning: What Keywords Can Teach Us About Buying Intent

Keyword Planning: Using SEM Rush to Get Volume and Cost Estimates

Keyword Planning: Using SEM Rush to Get Keyword Ideas from Your Competitors

Keyword Planning: Using Google Keyword Planner to Get Volume & Cost Estimates

Keyword Organization: Getting Keywords Into Excel & Understanding Keyword Themes

Keyword Organization: Formatting Keywords in Excel

Keyword Organization: Using Pivot Tables to Visualize Your Campaign Structure

Keyword Organization: Using Mergewords to Generate Keyword Lists

Keyword Bidding Basics: Setting Your Initial Max CPC Bids

Quiz #3: Understanding Keywords

Account Structure - How To Structure Ad Groups Like A pro

Account Structure: How To Create A New Ad Group Within Your Campaign

Importing Your Keyword Lists From Excel Into Your New Ad Group

Creating Multiple, Relevant Ads For Your New Ad Groups

How To Navigate Between Ad Groups, Keywords and Ads Within A Campaign

The Incredible Dynamics Of The AdWords Auction

Introduction To The AdWords Auction

Understanding Quality Score: Click Through Rate And Ad Relevancy

Understanding Quality Score: Landing Page Quality

Understanding Ad Rank and How It Is Calculated

When You Could Ignore Low Quality Scores (and when you can't!)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (1/3)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (2/3)

Advanced Techniques: Diagnosing Low Quality Score With Excel Pivot Tables (3/3)

Expanding And Refining Your Campaigns

Navigating The AdWords Dashboard

How To Edit, Pause And Enable Keywords, Ad Groups and Campaigns

Editing The Essential Campaign Settings

How To Create New Campaigns That Will Improve Your Results

How ToUse Your Website To Make The Best Campaigns Possible

How To Set Up Powerful Custom Schedules For Your Campaigns

Understanding Bid Adjustments And Using Them To Enhance Your Custom Schedules

Negative Keywords - Your Greatest Ally

Understanding Negative Keywords In-Depth

Using Broad, Phrase and Exact Match With Your Negative Keywords

Adding and Removing Negative Keywords and Negative Keyword Lists

Making Your Ads Unstoppable With Multiple Ad Extnesions

Introduction To Ad Extensions

The Benefits Of Using Ad Extensions

Different Types Of Ad Extensions and Best Practices

Adding Sitelink Extensions

Configuring Your Sitelink Extensions For The Best Results

Adding Callout Extensions And Phone Extensions

Remarketing – Your Secret Weapon To Converting Like A Boss

The 5 Primary Forms Of Remarketing

Realizing The Benefits And Importance Of Remarketing

How To Create And Add Your Remarketing Tag

Creating Your First Remarketing Audience

Configuring Your Remarketing Campaign Settings

Keeping Track Of Profits With Conversion Tracking

Understanding The Basics Of Conversion Tracking

Exploring The Different Conversion Actions Visitors Take On Your Site

Setting Up Conversion Tracking For Form Submissions

Generating And Installing Your Conversion Tracking Tag

Understanding The Basics Of Phone Call Tracking

Setting Up Phone Call Tracking And Understanding How To Analyze Conversion Data

Profitable Bidding Strategies

Return On Investment (ROI) vs. Return On Ad Spend (ROAS): Important Distinction

How To Mathematically Calculate ROI and ROAS

Calculating Max CPC Bids From Your Conversion Rate And Conversion Value

Calculating Profitable Keyword Bids Based On Revenue Per Click

Using AdWords Scripts To Enhance Performance and Increase Optimization Speed

Introduction To AdWords Scripts - What Are Scripts?

Bidding To Average Position AdWords Script Part 1

Bidding To Average Position AdWords Script Part 2

Conclusion ... Goodbye For Now!

Conclusion

Bonus Material!

Part 1. Understanding Search Queries and What We Learn From Searcher Languagage

Part 2. Accessing The Search Query Report and Understanding Long Tail Keywords

Part 3. Qualifying Your Ad Text and How To A/B Split Test Your Ads

Screenshots

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Our review

--- **Course Overview:** _Google Ads Mastery_ is a comprehensive course designed for individuals aiming to master the art of digital advertising through Google Ads. With a global course rating of 4.55 and recent reviews highlighting its profound foundation, this course covers all aspects of creating, running, and optimizing effective Google Ads campaigns. Although some content may be outdated, reflecting information from as far back as 2015, it is still regarded as valuable for foundational knowledge and frameworks. The course is recommended to be used in conjunction with the latest Google Ads resources to ensure up-to-date knowledge of platform enhancements and developments. --- **Pros:** - **Comprehensive Coverage:** The course offers a detailed understanding of Google Ads, from basic concepts to advanced strategies, including financial analytics which are crucial for campaign profitability. - **Educational Value:** Despite some content being dated, the course's foundational knowledge and frameworks are highly appreciated, with users finding it valuable for understanding the platform. - **Practical Demonstrations:** Visual learners benefit from the demonstrations provided in the course, which enhance the learning experience. - **Engaging Content:** The course is commended for its clear explanations and the ability of the instructor, Isaac Rudansky, to convey complex concepts in an accessible manner. - **Positive Impact:** Many users report that the course has been instrumental in their journey to understand Google Ads and has provided them with the knowledge and confidence to manage campaigns effectively. - **Recommendation for Further Learning:** The course is seen as a starting point, with users suggesting additional resources and updates to stay current with the latest platform changes. --- **Cons:** - **Outdated Interface Footage:** Some users have noted that the interface footage shown in the course is not the most recent version of Google Ads, which may lead to confusion when applying the knowledge in practice. - **Lack of Current Examples:** A few reviews point out that the course relies on data from 2018 and lacks current examples, making it somewhat challenging for users to navigate the platform effectively given the dynamic nature of Google Ads. - **Updating Content Concerns:** There is a request for updates to the course content to reflect recent changes in the Google Ads dashboard and other tools and settings. - **Request for Written Materials:** Some learners have expressed a desire for accompanying written materials, such as a book, that could be used alongside the video lectures for a more comprehensive learning experience. - **Interface Updates Note:** Users who joined the course around Fall 2023 have expressed unease about potential differences between Isaac's Google Ads panel and the current interface, suggesting the need for a note or update on these changes. --- **Course Suggestions for Improvement:** - **Update Interface Footage:** To ensure that learners are not misled by outdated visuals, the course should include footage of the current Google Ads interface. - **Incorporate Recent Examples and Data:** Updating the content with current examples and data will make the course more relevant and useful for learners. - **Provide Written Materials:** Offering a written guide or textbook that complements the video lectures can enhance the learning experience. - **Issue an Interface Update Notice:** A clear notice or tutorial on the recent changes to the Google Ads platform will help users adjust and apply the course content more effectively. --- **Final Thoughts:** _Google Ads Mastery_ is a valuable resource for those looking to gain a solid foundation in Google Ads. While some aspects of the course are outdated, the foundational knowledge it provides remains relevant. Users are encouraged to supplement this course with additional resources to stay abreast of the latest Google Ads features and updates. The course's positive impact on users' understanding and application of Google Ads is evident, and with a few improvements, it could remain a top contender in digital marketing education.

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