Market Research 101: Market Test Your Idea in Just 5 Hours

Use marketing tools- AdWords, Analytics, and Landing Pages- to test if your product will sell before creating it.

3.70 (37 reviews)
Udemy
platform
English
language
Entrepreneurship
category
instructor
Market Research 101: Market Test Your Idea in Just 5 Hours
2,099
students
4.5 hours
content
Aug 2015
last update
$19.99
regular price

What you will learn

Create a landing page to represent your business idea

Track visitor data on your landing page

Drive traffic from Google to your website

Decide conclusively based on data whether a business idea will be profitable

Description

Includes Free 1:1 VIP Consulting Call.*

Save thousands of dollars and several months going after the wrong business idea! Market test your idea in just 5 hours. Know by tomorrow whether or not your idea will sell.

Join 1300+ satisfied students. No previous experience is needed—I'll guide you through the materials carefully, step-by-step.

Along the way, you'll preview valuable, in-demand marketing skills and software like Google Analytics, Google AdWords and Landing Page Optimization!

The first 15 students to finish the course within 3 days are eligible for a 15 minute consulting call about their business idea. If this you're reading this, there's still space!

About this course:

  • Free 1:1 VIP Consulting Call. Ask me any questions you may have, upon completion of the course.
  • Office-Hours twice a month where I answer any questions about course materials live over video chat so you are never lost.
  • No previous experience is required.
  • Full, free lifetime access.
  • All future extra lectures and upgrades are always included for free.
  • Unconditional Udemy 30 day money-back guarantee – I'm confident that this course will help you succeed.
  • Regular free surprise bonuses to increase your income even more!
  • BONUS templates including HTML forms and event tracking code to get you past the technical jargon so you learn quick.
  • Links to resources so you can explore and master concepts.

SEE HOW I KNOW:

  • When to switch business ideas at Brainiac to save months in lost productivity.
  • How to test my idea quickly- my secret to finding the niche $220 SAT eCourse idea that really sold, with no previous experience.
  • What changes to make to my products- using the same market tests, to figure out what new directions to explore.

Your initial goal is to test the best and brightest business idea you have—whether it may be footwear accessories, or a tutoring manifesto. Once you test your idea, you'll get the data you need to either set the green light on scaling up your advertising, and generating a ton of customers (and making money along the way!) or setting up another test to figure out how you can make your idea more marketable.

The only equipment you will need is your laptop. I'll show you along the way how to purchase your own website name. If you follow the tips in the course, you'll only need to spend around $15-30 to get this test up and running (and the materials to do many more tests, too!)

Know that if you take this course, you won't get lost. I'll show you precisely what I do along each step in the process. I'll walk you through step-by-step even how to download the software you'll need. I even have office hours twice a month where you can ask me any questions, live over video chat for an hour. If you can't make the office hours, you can always shoot me an email, or post a question on the discussion board. Your understanding is my priority.

Whether you already have experience or not, you can quickly begin to make money by testing your ideas until they fit the market ... just like me!

I stress that you need no prior experience. But for those of you who do have experience with marketing and landing page design, the wealth of information and tips is well worth the while. Fundamentals are still fundamentals, after all.

You'll learn

  1. The principles behind high-converting landing pages to get earning faster
  2. Step-by-step, how to write great sales copy with research-back methods
  3. The trick to getting a great deal on your domain to save over 80%
  4. Basic HTML that you'll need to understand the page you'll create
  5. How to create a landing page fast—the free way
  6. How to add payment systems so you can receive money on your website
  7. Why your customer's money is the best validation of a test you can receive
  8. How to add page tracking via Google Analytics so you can make the most out of your quick test
  9. How to add and use event tracking in Google Analytics so you can design a better page (and a better test)
  10. How to create your first online advertising campaign for cheap using Google AdWords
  11. How to track conversions to make simple decisions about the viability of your idea
  12. How to use the data you are gathering to make great decisions about your business idea
  13. Whether you should proceed with an idea, or whether to re-test an idea

... and much, much more!

So, you've read this far! Thank you.

Let's get your entrepreneurial business started. We'll save $1000s and months of wasted time along the way, using the lean methodology of quick, rapid, repeated tests to get the best ideas up and running.

Click the "take this course" button, top right, now ... every hour you delay is costing you money, and moving you further away from your dream business.

Buy Now!

Nikolai Warner

*Upon completion of the course.

Content

Landing Page Principles

1-0 Introduction: What's In This Course
Claim Your Free 1:1 Consulting Call ($50 Value)
Claim Your Free Access to AdWords Math: Data-Backed Strategies...
The #1 Tip Before We Begin to Maximize Results
1-1 Keeping their Attention: Above the Fold!
1-2 Establishing Trust
1-3 Save Money: Minimize External Links
1-4 Including Proof
1-5 Lead with Relevant Benefits
1-6 Creating a Consistent Experience
1-7 Turning Features into Benefits
1-8 Getting a Second Opinion
1-9 Building Around the Competition
1-10 Landing Page Principles

Creating Powerful Copy

2-1 Research is Key! Starting with JVZOO
2-2 Researching on Alexa
2-3 Researching with Keyword Planner
2-4 Researching with SpyFu
2-5 Rules of Engagement! #1: Be Specific
2-6 Rule #2: Lots of Numbers
2-7 Rule #3: Lead with Images
2-8 Rule #4: Establish and Keep Trust
2-9 BONUS: Other Great Copy Courses
2-10 Action Step: Writing Your Copy

Purchasing Your Domain for Dirt Cheap

3-1 #1 Secret for Researching Domain Names
3-2 Purchasing Your Domain with Namecheap
3-3 Save Big: Buy A Package
3-4 Getting Free Advertising Credits
3-5 Obtaining FTP Information
3-6 BONUS: Considering an SSL
3-7 Action Step: Purchase Your Domain

All the Code You Will Need to Know

4-1 Intro: For Non-Technical Backgrounds
4-2 The Parts of an HTML Page
4-3 Creating Buttons
4-4 Attaching Style Sheets
4-5 #1 Time Saver: Using Pre-Made Templates
4-6 10 Minutes of Code

Setting Up Your Landing Page

5-1 Download Web Expression 4
5-2 Download a Free Pre-Made Template
5-3 #1 Time Saver: Change the Content First
5-4 Adjusting Buttons and Links
5-5 Creating a Redirect Page
5-6 Uploading Sales Images
5-7 Adding a Footer
5-8 Publishing your Website
5-9 The Art of the Pre-Sale
5-10 Action Step: Creating YOUR Page

Adding Payment Systems

6-1 Introduction to Online Payment Systems
6-2 Creating a PayPal Account
6-3 Creating a Payment Page via PayPal
6-4 Adding the Link to Your Page
6-5 Action Step: Creating YOUR Payments

Adding Page Tracking

7-1 Introduction to Google Analytics
7-2 Creating your Google Analytics Account
7-3 Obtaining and Modifying the Tracking Code
7-4 Copy and Paste the Code onto your Website
7-5 Use Google Tag Manager to Verify Setup
7-6 Using "Real-Time" View to Double Check
7-7 Action Step: Track YOUR Site

Adding Event Tracking

8-1 Introduction to Events
8-2 Introduction to Event Tracking
8-3 Using Our Done-For-You Code
8-4 Making a User-Flow Chart
8-5 Walkthrough: Pasting the Code
8-6 BONUS: Scroll Tracking (Optional)
8-7 Verifying Your Setup
8-8 Action Step: Add Event Tracking

Creating your Ads with AdWords

9-1 Introduction to AdWords
9-2 Basic AdWords Terminology
9-3 AdWords Setup Guide
9-4 Creating Your First Campaign
9-5 Action Step: Setting Up Your Ads

Adding Conversion Tracking

10-1 Introduction to the Conversion Metric
10-2 5 Minute Easy Setup
10-3 Verifying Your Conversion Setup
10-4 Green Light! Running Your Ads

Evaluating Your Idea

11-1 #1 Tip: Focus on Cost/ Conversion
11-2 Considering Other Marketing Channels
11-3 If The Numbers are Close
11-4 Testing Other Pricepoints
11-5 The Verdict on YOUR Business Idea

Reviews

Rhonda
March 4, 2022
Too much focus on setting up web page, adwords, GA. I was expecting to focus on "Market Research". This was how to "Live Test" your product.
Angela
December 23, 2020
So far there has been no explanation of why we are even creating a landing page to market test our idea. Also, an "idea" may not yet have ratings and reviews like Amazon products do.
Caron
January 5, 2017
The course title suggested it would be about market testing, However 98% of the course seemed to be about creating a web page and not about Market research.
Oziel
December 2, 2015
It was a good course and the teacher has experience, but the quality of the explanation is not that good, I will suggest removing the red dot writing above the presentation and use edition and text boxes for better understanding.
Yathiraj
August 19, 2015
This is an Excellent Course, specially in the begining. Later on, it may take a little bit of Technicl knowledge to understand fully. Lectures are too short. Can combine a couple of Lectures to make them little mpre content-Rich.

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559040
udemy ID
7/20/2015
course created date
4/15/2021
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