Startup Essentials: Become an Entrepreneur!

Previously taught at the University of Pennsylvania's Wharton school.

4.50 (26 reviews)

Udemy

platform

English

language

Entrepreneurship

What you will learn

How to validate your idea

How to figure out your target market

How to use data to drive your decisions

How to choose your cofounders & team

What to look for in mentors or advisors

The legal documentation you will need

How to build a Minimum Viable Product

How to have a successful Beta Launch

How and why you should use Analytics

How to craft a story to pitch investors

How to monetize your platform

How to choose and seek out investors

How to scale your company

How to drive user engagement

The proper way to engage the press & media

How and when to pivot your company

How to approach various funding sources

How to become an expert in anything

Ways to improve your life and reach your goals

Why take this course?

If you are new to entrepreneurship and are ready to bootstrap your first startup, or have already created a business and want to learn how to get to the next level without spending a lot of time and money, then this is the course for you!

As you go through each chapter and validate your idea, I'll help you figure out your target market and then use data to drive your decisions. This way you won't make the mistake of doing what YOU think is right. You want the market to tell you what is right.

After putting together a team of brilliant entrepreneurs, mentors and advisors, I'll explain the legal documentation you'll need to protect your company. Then I'll show you how to build a Minimum Viable Product. Once it's built, I will teach you how to have a successful Beta Launch and properly use Analytics to study the outcome.

Storytelling is one of the most important things to learn when pitching investors, so I will show you how to craft a story. You will learn how to overcome your fears in public speaking!

Investors typically fund companies that show signs of revenue, so I will not only teach you how to monetize your platform, but also how to choose and seek out investors. They want to see that their funding will help you scale your company, and that you know how to drive user engagement. So I will teach you these important pieces as well as how to engage the press & media to get your name out there.

Lastly, I'll give you some insights on how and when to pivot your company, how to approach various funding sources , and of course how to become an expert in anything!

Originally taught and created by Jason Sherman for the University of Pennsylvania's Wharton school of business, this course is now open to the public by Jason.

This course is based on Jason's entrepreneurship guidebook "Strap on your Boots". It's available on Amazon, Barnes & Noble, and other bookstores around the world. So I encourage you to pick up a copy to use during the course.

Also, don’t forget to subscribe to my podcast of the same name Strap on your Boots on iTunes, Google Play, Spotify, and most other podcast platforms.

Screenshots

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Reviews

Roberto

September 2, 2019

This is a fantastic quick 1-2 day consolidated startup essentials road map. I could have searched for other internet resources, but this course talked to me to step out again with an entrepreneur spirit and never give up. "Never forget your Dreams". I enjoyed it and will be reviewing it again and referencing each section, as I plan, make my lists, and execute each step on my startups. Thank you.

Govert

September 14, 2018

I’d like to go in depth a bit more, so far it’s very “intro-y”. Some examples of the lean sheet would help

Vadim

May 24, 2018

It's one of best courses, I have ever listened. I was aware of about 90% of information that is in course, but it was systemless and fragmentary. So the course can help not only the beginners. I'd say a listener will definitely need some more or less advanced level of IT industry understanding. It's relatively easy to understand a next step for any single situation in a project's life. Especially if you really want to get the project done. But an ordinary person is very unlikely to be able to realize whole the sequence of right steps to done the project successfully, at least without fails and a retrospective analysis. A good point is the dependency between seemly irrelevant process in bringing product to life that is well described. Another point is a whole image view. And it's well represented as well. Next point is that all the things in the course are applicable to the real world. And (!!! Surprise) it is the current version of the world, not the one that was 10 years ago etc. It's hard to overappreciate that fact. A separate topic is a list of tools. All of them are useful. They are just relevant and useful, like good tools should be. Great thanks for it. I, obviously, think that every startuper should take this course. But I think it would be very useful for a person that is trying to complete any project in general. A project itself doesn't matter. It's just about how to get a project done or how to understand if you don't need to complete the project. I know it sounds strange, but to skip some of your projects mean to save resources for more useful/applicable things/projects. So it definitely increases the personal effectivity. Well, as I said. The great course.

Matheus

September 9, 2017

It follows and builds a very linear path of thinking with plenty of real-world examples and good support materials for those who want to go deeper in startup building theme. Congratulations to the instructor. I totally recommend it.

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