Intro to SpyFu: A Digital Marketing, SEO, and PPC Tool

Analyze the competition's marketing strategy to level the playing field and get actionable tips for your own marketing.

3.55 (100 reviews)

Udemy

platform

English

language

Digital Marketing

What you will learn

Use the SpyFu marketing tool to better understand their competition's marketing strategies.

Develop SEO and PPC marketing plans with inspiration from other websites in their niche.

Why take this course?

This course introduces students to SpyFu and demonstrates many of its essential features. SpyFu enables users to view key marketing information from their competitors. Both pay per click (PPC) and search engine optimization (SEO) features are showcased.

The course provides an over-the-shoulder view with video of both the instructor and the SpyFu user interface. It provides an introductory demonstration of the software designed to familiarize students with the most useful options. Upon completion of the course, students should have a good sense of how to formulate a comprehensive marketing plan covering SEO and PPC strategies used by their competition by using the SpyFu application.

In the PPC section, students will learn how to view and download advertisements that competitors run and the search engine search terms they appear on. Students will also learn how to view a chronological history of such ads. This will enable students to take a look at what has historically proven as more likely to be worth buying to competitors over a given period of time.

Students with similar competing products and businesses that run similar ads on similar keywords may therefore hope to achieve similar results. This is particularly useful when a new entrant to an industry competes against a large business with millions of dollars to experiment with various marketing strategies. However, competitors of all sizes can provide enormously valuable information.

In the SEO section, students will learn how to view the keywords that their competition ranks for naturally in the search engines. Students can also learn how valuable the market believes those keywords are by seeing estimated cost per click information. Additionally, traffic metrics are included as well.

These and other metrics can show you how powerful particular pieces of content (such as blog posts or videos) are for competitors' business. By figuring out the blueprints to the competitions' marketing success, students can attempt to compete on a more level playing field. A courtesy review copy was provided.

Screenshots

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Reviews

Mike

June 23, 2022

It was hard to follow what he was saying because you couldn't see where he was clicking. Also, this is more of an overview not actionable. Spyfu has so many features this could have been a longer course that was more valuable if you had gone into more detail on each section.

Affinity

March 3, 2020

A good, quick overview on SEO and PPC research capabilities. There’s a lot here! I was hoping for more commentary and/or structured use cases on how to solve specific goals. Eg. To find gaps in you keyword strategy, plug in your domain and two competitors into Kombat and see where they both invested but you did not. Reduced stars as I noticed some issues with screen capture getting ahead of audio and for being a bit light on content. Thanks for creating this!

Fagbamigbe

November 21, 2018

i am glad i acquired the knowledge, the instructor was good but then it would be better if the mouse movement can be revealed. Thanks.

Juan-Claude

June 21, 2018

I did not know anything about SpyFu and now I have a clear understanding what I need to do using SpyFu. Thank You Mr Stern :) 10/5 Star

Oscar

March 21, 2018

While it was easy to understand what the Instructor was saying, it was difficult to follow on screen. I could not see a mouse cursor or anything indicating what he was specifically talking about on the screen so it was difficult to follow. In some cases it seemed like after moving to the next screen, he was still talking about the previous screen, so a little unclear.

Favad

March 2, 2018

Although it was a Free Course but too fast, for beginners. Unless one has read through all Spy Fu tutorials it's difficult to follow.

Joel

February 19, 2018

Its a great course, however there is a technical issue where the video is not always aligned with the teachers wording timing, otherwise this course was great

Nancy

July 10, 2017

It was a lot of information in a short period of time and there was a delay from when instructor said something and showed something which was a bit confusing

Wesly

May 28, 2017

Great presentation. Very little fluff. Personally I feel that choice of the example site was not suitable. I would prefer a less established site as that is what I would be working with. Perhaps that might be a focus of section 2 if it is ever released

Louis

March 9, 2017

The course is a basic overview of this particular marketing program. If you are on the fence about using Spyfu then watching the course should help you make your decision. You are not going to make millions of dollars simply from watching the course, but it is very good for it's purpose.

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