Drafting Social Media Policies
Learn Social Media Policy for Business, Corporate Social Media Policy Examples. Includes a Social Media Policy Template.
4.60 (110 reviews)
10,550
students
4 hours
content
Feb 2023
last update
$54.99
regular price
What you will learn
Includes a social media policy template and resources
More than just one social media policy example
Covers social media policy format
Capitalize on social marketing opportunities
Attract and retain top-notch personnel
Thwart obsolescence
Social media policy development strategies
National Labor Relations Board Guidance on Social Media Policies
Business case for corporate social media policies
Policy statements, objectives, guiding principles and disclaimers
Accommodating for legal matters and security risks
Integration with existing corporate policies
Building a policy stakeholder coalition
Sequencing drafts for review
Policing social media policies
Disclosure and transparency guidelines, sample disclaimers
And much, much more
Why take this course?
๐ **Master Social Media Policies for Business Success!** ๐
**Course Title:** Drafting Social Media Policies
**Headline:** Learn Social Media Policy for Business, Corporate Social Media Policy Examples. Includes a Social Media Policy Template.
---
### Course Description:
In the digital age, **social media policies** are not just recommendationsโthey are essential components of any strategic business plan. As Eric Schwartzmanc, an expert in social media strategy and policy development, will guide you through this critical area, you'll learn how to navigate the legal landscape while crafting a policy that fosters internal adoption and aligns with your brand values.
**Why This Matters:**
- **Legal Compliance:** Avoid the pitfalls of unlawful policies that could lead to costly litigation, as highlighted by recent research by Cap Gemini and MIT. - **Revenue Growth:** Embrace digital maturity to boost your business's revenue, profitability, and market valuation. - **Essential for Business:** As social marketing evolves into social business, establishing clear guidelines becomes non-negotiable. **What You'll Learn:** - ๐ **Crafting Policies That Drive Adoption:** Develop a social media policy that is both legally compliant and effective in driving internal adoption. - ๐ **Leverage My Template:** Use Eric's world-renowned social media policy template as a starting point, saving you precious time and resources. - ๐ก๏ธ **Avoid Common Mistakes:** Learn from real-world examples to steer clear of the missteps that major organizations have made. - ๐ค **Engage Your Team:** Understand how to communicate your policy's rationale to legal counsel, managers, or clients to ensure buy-in and proper implementation. **Real-World Experience:** Eric brings decades of experience in developing social media policies for a variety of major organizations, including Edison International and the United States Marine Corps. His expertise is your advantage. --- ### Course Highlights: - **Expert Instructors:** Learn from an industry leader with real-world experience. - **Practical Tools:** Get a proven social media policy template to jumpstart your policy development. - **Case Studies:** Examine examples of both successful and problematic corporate social media policies. - **Legal Insights:** Understand the legal nuances that could protect your organization from costly errors. - **Comprehensive Guide:** From drafting to approval, this course covers all aspects of creating a robust social media policy. --- **Why Choose This Course?** - ๐ **Expert Knowledge:** Eric Schwartzmanc's insights are invaluable for anyone responsible for social media policies within their organization. - ๐ **Global Relevance:** Whether you're a US-based company or international, this course ensures your policy is effective and compliant. - ๐ ๏ธ **Practical Application:** Learn to apply the knowledge you gain directly to your organization's needs. - โ **Risk Mitigation:** Avoid the legal and reputational risks associated with poorly crafted social media policies. Enroll now to stay ahead of the curve in the ever-evolving landscape of digital communication. With Eric Schwartzmanc's guidance, you'll ensure your organization not only participates in the social media space but does so intelligently and responsibly. Let's set the foundation for a social media policy that protects your brand and propels it forward! ๐๐Reviews
Antonella
April 9, 2022
Interesting discussions that give a bit of an insight in everyday dilemmas regarding social media policy in different areas of work (public sector, companies etc).
Theoretical part was is brief and clear.
Don't be afraid of the time of the course, try it :)
Jeanne
May 1, 2020
Yes, it was very informative. Especially the info on trademarks and the information on Facebook posts.
Lisa
July 28, 2013
Very disappointed. There is not even transcript for the course. There are some good graphic charts featured on the screen while the presenter is talking, but I would have expected those to be available as downloadable PDFs or in a powerpoint presentation. Lynda.com costs roughly the same as these courses and those courses have both exercises files and transcripts. BYOBwebsite has not just the transcript but the ability to download the video for local view. The Udemy app crashes on iPad is the iPhone view is small. When one pauses the video, the play button in the middle takes away from the usefulness of a screen shot. I took a $600 course in grant writing last year and at the end of the course, the instructor distributed a PDF notebook containing every topic he'd covered in every lecture, filled with useful links and resources. Last year, I took a $750 course on being a brand ambassador and again at the end of the course received not just a similar PDF but lifetime access to the portal where that PDF can be downloaded again as it is updated. I regret that I bought the Social Media Boot Camp bundle and then had to buy this separately and watch it first. The full course is truly not worth the money and most of the information can be found for little to no money.
Mike
January 15, 2013
This course helped me set the foundation in order the draft an effective social media policy. Highly recommended.
Charts
Price
Rating
Enrollment distribution
Related Topics
21042
udemy ID
7/12/2012
course created date
7/3/2019
course indexed date
Bot
course submited by