SOCIAL MEDIA AUDIT for Corporate & Government - Facebook etc

Social Media AUDIT & BENCHMARK of Facebook Pages & your Groups, Twitter, Instagram with Laurel Papworth

3.55 (16 reviews)

Udemy

platform

English

language

Social Media Marketing

What you will learn

Collate All The Necessary Data For A Social Media Audit

Go Indepth into Facebook Insights and Twitter Analytics for data

Use 3rd Party Tools for insights into LinkedIn Groups and Facebook Groups and Instagram publishing

Fill in the Social Media Audit Document in Preparation for Discussion with Clients and Internal Stakeholders

Why take this course?

This is a Corporate course for Business, Government and Not for Profits also For my Uni Students (business), 3 Day Intensive students and really any social media consultant (advanced) who wants to do a quick benchmark of multiple social media platforms analytics and measurements in preparation for pitching to a potential client, speaking to a new client or reviewing standard practices in Social Media before developing a full analytics and measurement report. While this course is not a social media measurement and analytics course it does introduce tools such as Facebook Insights, analytics for Instagram and LinkedIn groups and Facebook groups as well as Twitter's new Analytics tool.

My clients often ask me to undertake an audit of their social media accounts so we can benchmark their channels, set some KPIs and develop a social media strategy. This course will allow YOU to do that Social Media Audit, with step by step video tutorials, a downloadable Social Media Audit template and indepth information on what tools to use for not only Facebook Page Insights but also Facebook Group analytics, LinkedIn Group analytics, Twitter, Instagram and so on.

Facebook Pages Insights
Facebook Groups analytics
LinkedIn Profile measurement
LinkedIn Group analytics
Twitter measurement (tweets and followers analytics)
Instagram insights and analytics

At the end of this course you'll be able to undertake an audit and develop a document in readiness for strategies and further work. If you have any questions, please ask in the Discussion area - I love questions! :)

LIVE: Feb 24 2015 FYI Uni, Organisations & 3 Day Intensive students: this is the audit to bring to class.

Screenshots

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Reviews

Anonymized

October 5, 2017

Would like it to be more detailed but instructor indicates it is prep for a class. By this alone I don't feel that I could audit a Facebook page in its entirety. How do I propose this audit to someone? What does all this mean? This provides information but doesn't give the overall.

Violeta

October 24, 2016

Some of the information is outdated. Facebook pages changed, so it's hard to find the information that tutor is talking about. Instead of getting an understanding it causes more questions. I went through checklist, but not sure if it is enough to get an understanding of social media audit benchmark.

David

July 3, 2015

Great for beginners with a logical step by step format, and excellent for "old hands" who might be playing catch-up, or not using the networks to full advantage.