SOCIAL MEDIA AUDIT for Corporate & Government - Facebook etc

🚀 Master Social Media Audits for Corporate & Government with Laurel Papworth! 🚀

Dive into the world of SOCIAL MEDIA AUDIT for Corporate & Government - a comprehensive, 3-day intensive online course designed for business professionals, government agencies, not-for-profits, and seasoned social media consultants. Whether you're a University student or an experienced social media guru, this course will equip you with the knowledge and tools to conduct a swift yet thorough benchmarking of your Facebook Pages & Groups, Twitter, Instagram analytics, and more!

Why Take This Course? 🌟

• Practical Application: Perfect for those preparing to pitch to new clients, reviewing current strategies, or analyzing social media performance.
• Expert Guidance: Taught by the esteemed Laurel Papworth, a leader in digital education and online engagement.
• Hands-On Learning: With step-by-step video tutorials and a comprehensive Social Media Audit template, you'll hit the ground running.
• Advanced Tools: Get familiar with analytics tools for Facebook Pages Insights, Facebook Group analytics, LinkedIn Profile measurement, LinkedIn Group analytics, Twitter measurement, and Instagram insights.
• Real-World Skills: Learn to interpret data, set benchmarks, and develop key performance indicators (KPIs) that matter.

Course Highlights:

• Facebook Pages Insights: Understand your audience, post reach, and engagement.
• Facebook Groups Analytics: Learn how to measure group health and engagement metrics.
• LinkedIn Profile & Group Measurement: Discover how to gauge professional presence and network impact.
• Twitter Analysis: Explore follower growth, tweet performance, and audience demographics.
• Instagram Insights: Uncover content effectiveness, audience insights, and more!

📚 What You'll Get:

• A downloadable Social Media Audit template to streamline your process.
• In-depth explanations of the tools and metrics that matter most for corporate and government social media strategies.
• The confidence to undertake a social media audit with actionable insights ready for strategy development.

💬 Interactive Learning:

• Engage with peers in the Discussion area - ask questions, share experiences, and learn together! Laurel loves questions and is always there to guide you through the complexities of social media analytics.

📅 Course Start Date: LIVE: Feb 24, 2015 - Make sure to enroll before this date if you're a University, Organisations, or 3 Day Intensive student and want to bring the latest audit techniques to your next class or project!

Enroll now and transform the way you approach social media for your organization. Whether you're looking to refine your strategy or present a compelling case to stakeholders, this course will provide you with the tools and confidence needed to make informed decisions in the fast-paced digital landscape. 🎓✨

Overall Course Rating: 3.84 / 5

Course Review:

Pros:

• Begginer-Friendly: The course is described as great for beginners, with a logical step-by-step format that is highly beneficial for newcomers to the social media audit process.

• Comprehensive for Advanced Users: It is also advantageous for experienced users who are looking to update or expand their knowledge on social media audits, particularly on Facebook pages.

• Structured Approach: The course provides a structured approach that guides learners through the process of conducting a social media audit, which is a valuable skill in digital marketing and social media management.

Cons:

• Outdated Content: Some of the information provided in the course is outdated, as Facebook pages have changed since the knowledge was recorded. This can lead to confusion and difficulty in locating the current information required for a thorough audit.

• Need for Practical Insight: The course focuses on where to find information rather than providing deep insights into what the data means, what are the best practices, or how to interpret the statistics effectively.

• Lack of Full Audit Coverage: One reviewer expressed that the course does not provide a complete understanding necessary to audit a Facebook page in its entirety. It may offer information but falls short of delivering a full, comprehensive audit.

• Requires Updated Tools and Knowledge: The course content has not been updated since 2017, which is now five years behind the current year (2025). This means that the tools and platforms discussed may no longer be relevant or accurate due to recent upgrades in social media analytics.

• Preparation for a Larger Course: The course seems to serve as an introduction or preparation for a more extensive course, which might explain why some aspects are not fully covered within this program's scope.

Additional Notes:

• Audience Mismatch: There seems to be a discrepancy in the target audience for whom this course is designed. While it serves both beginners and advanced users well, it may not prepare someone adequately for conducting a full audit without additional resources or deeper insights.

• Need for Instructor Engagement: The reviewers suggested that more engagement from the instructor would be beneficial to clarify doubts and provide up-to-date information regarding social media audits.

• Request for Updates: Given that the course's content is outdated, learners have requested updates to the course materials to reflect current trends, tools, and best practices in social media analytics and management.

Conclusion: The course is valuable for beginners and those looking to catch up with the latest in digital marketing, but it falls short in terms of providing a complete, updated guide to conducting a comprehensive social media audit, particularly for Facebook pages. An update to the course content, including current tools and practices, would greatly enhance its value and utility for learners aiming to audit social media platforms effectively.