4.58 (2235 reviews)
☑ Most complete and thorough SEO course on the market
☑ Do SEO on your own for your website or as a freelancer
☑ Dominate Google search as well as other search platforms
☑ Personal help from a responsive and caring instructor
☑ Smart SEO strategies used only by very savvy marketers
☑ Rank almost any page in Google search
☑ Create a very good SEO strategy for your business
☑ Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more
☑ Use different search engines mentioned above to your advantage to dominate everywhere on the web
☑ Learn SEO secrets and advanced strategies that no one talks about
☑ Go from a beginner to very intelligent about SEO
☑ Save thousands of dollars on hiring SEO consultants or agencies
☑ Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix
Do better SEO than your competitors or any freelancer! Get SEO traffic, business growth, and win!
Updated almost every month with the latest Google search developments.
This SEO training comes with a FREE 200-page productivity book to help you execute more efficiently.
Most recent big change in Google SEO algorithm
Site speed case study where I show how to get a fast boost in rankings
Secret white-hat Google strategy that takes advantage of the strongest ranking factor to beat the competition
How to use authoritative SEO sites to rank
Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO
Use social media to boost the SEO rankings of your web pages
Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords
Google trends for additional keyword research
SEO article writing and SEO copywriting for writing SEO content as a freelancer
Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products!
This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I'll also share the latest SEO industry developments and Google search algorithm updates.
I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACING
Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective "white hat" Google search strategies in order to make you a great SEO marketer.
COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH
We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.
COURSE STRUCTURE PART 2: ON-PAGE SEO
The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.
Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.
COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER
The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search.
COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE
After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.
TOOLS USED IN THE COURSE
Google Keyword Tool
Google Search Console
Yoast SEO for WordPress SEO and blogger SEO
A number of 3rd party Google research tools including tools to research competition
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.
* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
The SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with SEO just like I've done for thousands of my other students.
Invest in your future. Enroll in this SEO training course now and promote any site!
Course Introduction: Watch This First To Understand What You Get From The Course
Welcome to this SEO masterclass & how to get benefits from the first video!
What Google wants us to focus on for SEO in 2020
SEO Keyword research
Introduction to SEO keyword research & starting to do keyword research
Keyword research example & getting you more comfortable exploring SEO keywords
Targeting long tail vs. short tail keywords for best SEO results
Keyword exercise to get many unique & original keywords that SEO tools don't
13 ways to get unique SEO keywords for your business
Advanced keyword targeting example for SEO
Keyword density tool: 2 great uses for SEO
Creating and tracking a full list of SEO keywords to rank for
CHECKLIST for how to place keywords on a home page as part of on-page SEO
CHECKLIST for how to place keywords on content pages for on-page SEO
Another fascinating keyword tool
Keyword WORKSHEET for SEO
SEO for new websites
Automatically translate your site, rank in more languages & get more SEO traffic
Domain authority and a free tool for researching competition for organic SEO
Webmaster SEO tools to check search performance and crawling & indexing status
Setting up your Webmaster Tools for SEO
Creating your sitemap.xml for SEO
News about sitemaps for SEO from Google
Troubleshooting crawling errors for SEO
SEO definitions for beginners
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
Introduction to Google Analytics to understand the impact of your SEO
Tools and software for SEO
SEO KeywordOptimizer tool for on-page text optimization
How to get the TextOptimizer SEO 7-day free trial to premium features
SEOQuake SEO Chrome plugin to research competition
Competitor link research with SerpStat SEO tool
Another good keyword tool
Revive Old Posts plugin for social sharing, scheduling & SEO boost
Easy question to answer now that you understand about keywords
Should you have a blog for SEO?
Is your site set up for SEO?
On-page SEO section introduction
How to set up the Yoast plugin for SEO
How to set up title/description metas for regular blog post SEO
Cornerstone SEO pages
Interlink your own pages for an SEO boost
ADVANCED page interlinking: Strategy to boost your SEO
Title tooltip tag for SEO
Image ALT tag for SEO
How long should a page be for SEO
Good grammar on each page, well-written
Insights on content from MarketMuse co-founder, me & SEO content tool intro
Google January 2020 SERP update with favicon in search results
Do keywords in domain or exact-match domains matter?
URL folder and page names structures for SEO
Making your site mobile friendly
Introduction to mobile friendly websites
Using the Google mobile friendliness check tool
Finding and removing duplicate and thin content
Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages
Broken link checking tool
The intent-match strategy to Influence SERP click-through and SEO ranking
Influencing SEO ranking with intent-match strategy
Advanced SEO: Example of how to use Microformats and have HTML generated for you
Writing enticing meta tags to increase Google SEO SERP clickthrough
Combining on-page SEO and sales copywriting
Introducing on-page SEO and combining it with sales copywriting
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
EXAMPLE of a sales page that balances SEO and conversion optimization
Off-page SEO and Google citations To Boost SEO For New Local Websites
Off-site SEO section introduction
How to get citations and brand mentions for SEO
Citation SEO through your LinkedIn profile's page
Using your industry-specific websites for SEO and citations
After SEO citations, social sharing of your website and social accounts
Off page SEO & Link-building
What to look for in a link that boosts SEO ranking
Do follow vs. no follow links for SEO
No-follow update and the new UGC and Sponsored attributes
Does linking out to other sites help SEO?
Blogging and guest blogging for SEO
Guest blogging pitch script for SEO
How to get links on Wikipedia to boost SEO
Getting backlinks for SEO from publicity
How to get links from getting press coverage and publicity to boost SEO
Other SEO backlink strategies
Link-begging for SEO. The brute-force approach that will never stop working
Link-begging script example you can use to get links for SEO
Competitor link research for SEO
How to get backlinks for SEO from events
HARO for links and publicity
Press releases for link-building
Press release section introduction
Which situations are press releases for?
Starting to write the press release with the title
Subtitle for your press release
Writing the press release as a story and to add keywords
Example of PLR licensing service press release
Example for a book release
Submitting the press release
20 websites to promote press releases
SEO mistakes to avoid
Major SEO mistakes to avoid
Note about blog commenting
Different way of looking at things for a moment
SEO ranking factor myths from Google staff
SMART AND SAVVY SEO!
Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
NEW! Powerful SEO strategy that almost no one talks about
NEW! SEO thumbnail and logo secret with case study
NEW! Growth hack to use Quora for SEO, YouTube SEO and to get traffic
How to get cheap social engagement to boost SEO
NEW! How to rank almost any SEO page
ALL online algorithm DOMINATION - beyond SEO
Local Google SEO and Google map ranking
Introduction to local SEO
How to get on the Google map SEO search results
Ranking for local SEO searches through local business listing directories
Last words on local SEO and doing local SEO anywhere else in the world
SEO penalties! Very important - don't get penalized!
SEO penalty: Panda
SEO penalty: Penguin
More different penalties
Google voice SEO: New and rapidly growing so start taking advantage of it
Voice SEO section introduction
Types of devices for voice SEO
Three types of searches for voice SEO
Answer box SEO with FAQ pages to rank different kinds of businesses
A more detailed content strategy beyond the FAQ - voice SEO
Example of voice SEO for local business
Example of voice SEO for eCommerce
What exactly is structured data and microdata - SEO
CNET page with all the things you can search for using "OK Google" - voice SEO
Search result position zero: Two important things to know about answer box SEO
Extra SEO tips for mobile/local searches
Exercise which will have practical and revenue implications - voice SEO
Very aggressive SEO content marketing strategy
Extra voice SEO exercise for keywords
Improving site load speed for SEO
Site speed section introduction and how it impacts SEO
Results of how my site's SEO ranking jumped after boosting site speed load
Let's begin analysis of your site with these 3 free site speed analysis tools
Critical Rendering Path and how it impacts page elements, load speed and SEO
Speed update and how it impacts SEO
Case study and immediate results of taking out unused CSS from a page
Case study of reducing image size issues to boost site speed and SEO
Case study of getting rid of Google products - interesting perspective for SEO
Case study conclusion and exposing Google product problems and reporting - SEO
How to reduce image size for faster loading and SEO
Further reducing image size to help site load speed and SEO
Compression to reduce image size to help site load speed & SEO
Enabling compression to boost site speed and SEO
Caching plugins for WordPress - helps with site speed and SEO
File SEO optimization strategies checklist
Different perspectives and benefits from page load speed with users & Google SEO
Google services actually slowing down your site - questionable for SEO
Google AdSense and page load speed InfoGraphic - not directly SEO
AdSense Ad balancing - not directly SEO
Introducing Google Chrome Profiler to get your SEO site speed metrics
Site speed audit with Google Lighthouse profiler
Page optimization prioritization strategy for SEO
GTMetrix YouTube report and how it impacts site load speed and SEO
How to get to Lighthouse documentation - not directly SEO
Case studies of performance of different websites - impacts SEO
Removing unused CSS
Unused CSS in a WordPress template
Before and after removing Google ads
Last changes to speed up loading of YouTube and images
Google Image SEO
Introduction to Image SEO section
Explaining the Google image search SEO
Setting your image path folders to have the right keywords for SEO
Best practices for your IMG tag for SEO and boosting conversion
How to use WordPress settings for best practices with images for image SEO
Image dimensions for social media posting - helps SEO
Google image guidelines when doing image SEO
Google Webmaster forum and YouTube channel for SEO
Exif data as a part of image SEO
Adding a footer for your image - HTML - image SEO
Pixabay and Advanced Google SEO For Google Images
How to rank in most top-10 SEO results
Section introduction: Making all 10 Google SEO results promote your business
ALWAYS gauge competition when doing SEO
Bonus: Google map SEO with Google My Business (previously Google Local)
Getting YouTube videos to rank in Google search for SEO
Amazon or other eCommerce websites for SEO
Yelp.com or other local listing websites for SEO
Facebook page for SEO
Twitter profile can be used for SEO
Slideshare can rank in SEO
Quora pages can rank in Google SEO
Publicity mentions can rank in Google SEO
Google SEO rich snippets for better click-through from search pages
Introduction to Rich Snippets SEO section
Rich snippets vs. Featured snippets for SEO
Boosting SEO ranking with HTML tags
How to get the Microdata HTML written for you by Google for SEO
Setting SEO expectations: How long it will take for rich snippets to show up
Schema and HTML Microformats syntax for SEO
All algorithm marketing domination - intermediate to advanced topic - beyond SEO
The magic of recommendation algorithms - beyond just SEO
Which sites have recommendation algorithms - beyond just SEO
Showing a real example of the potential of recommendations - beyond just SEO
Importance of total engagements, reviews and review quality - beyond just SEO
How to work up to getting all the great reviews and engagement - beyond just SEO
How to increase these "signals" - beyond just SEO
Recommending your own products to get them recommended - beyond just SEO
Recommending other products alongside yours promoted next to them - beyond SEO
Advertising to boost recommendations - beyond just SEO
How to influence platform SERPs (SEO) and why it must be a top priority
Summing up how to influence algorithm signals - beyond just SEO
6-figure client recommendation algorithm case study - beyond just SEO
How to get reviews to influence recommendation algorithms & SEO
Section introduction on how to get reviews to boost SEO
7 principles of review mastery to boost SEO
Your product listing page - partially for SEO and partially for conversion
Reaching out to people to leave bad reviews - helps SEO if you remove them
Up-selling future customers from review replies - not SEO but helps differently
Reviews by building a community of fans - boosts SEO directly and indirectly
32-point SEO audit checklist
We are nearing the end of this SEO course
FREE: Copy of my business productivity book to help you work better
FREE: Copy of my marketing book so you can create a great marketing strategy
Alex is always brilliant. No fluff, clear explanations, lots of examples, well presented. And, of course, always up to date. Whatever you paid for this course it's worth it and more.
Alex has coevered so many topics regarding SEO. He also adds more content into his courses which gives this course so much value and honestly should be priced higher! I've taken one other SEO course and this one is superior in topics and resources!
Got quite a bit of very important information from first time around and have quite a few ideas to implement. Also have specific subject matter that I will frequently visit for revision and to assist with implementation. I really haven't been able to give time and attention to the course that it deserves but yeah I also have Link Building 2020: Google SEO #1 Ranking Tactic (Backlinks) that I will begin to enhance the knowledge from this course. Continual thanks to you Alex as I continue gaining knowledge from your willingness to share your expertise!
The professor is clear on his concepts and theories. He has a clear voice and direction of the course. This is very engaging.
Definitely its a good course to learn and understand SEO. for begginers it is a must, as it makes it simple and easy to understand
A bit windy/wordy at times, but content is great! I’ve worked in SEO for about a year now and didn’t know the extent of half this stuff. Would highly recommend to anyone looking to rank higher or increase online business. Alex is a great teacher.
Excellent in depth knowledge. My further question would be what about paid programs like SEM crush? Are these programs worth the investment?
The pace is very fast and there are lots to absorb, but the beauty of Udemy is that you can replay the lessons as many times as you want. Very good content and lots of resources to use.
It is one of good courses about SEO. Quality of videos are not so interesting and must of them have similar templates and boring but contents are good and useful
Seems that the teacher is really inspired to give us a "5-star experience"; and this fact encourages:)
It is great class, full of so much needed information! Almost every video starts from main concept and gradually going to every single detail. Very easy explanation also.
So Far this is a great course. the instructor is very knowledgable and the presentation is very interesting and upbeat.
#216 review is not in the resources so it can be printed. Think it could be a shorter lesson for what was covered. Not complaining but, suggesting.
So far, information has been presented in a concise and easy to understand manner, without losing any value.
Veel vakjargon gebruik. Dus voor beginners echt wel een grotere stap om te nemen mee te beginnen. Maar een hele fijne beschrijving en stappen om bij te houden. Ook zeer goede oefeningen en ideëen om je SEO te verbeteren.