SEO Training Masterclass 2024: Beginner To Advanced SEO

SEO training for profitable SEO traffic! WordPress SEO, Yoast SEO, keyword research, on-page SEO, link building SEO

4.58 (7452 reviews)
Udemy
platform
English
language
Search Engine Optimizati
category
instructor
SEO Training Masterclass 2024: Beginner To Advanced SEO
97,044
students
18 hours
content
Apr 2024
last update
$109.99
regular price

What you will learn

Most complete and thorough SEO course on the market

Do SEO on your own for your website or as a freelancer

Dominate Google search as well as other search platforms

Personal help from a responsive and caring instructor

Smart SEO strategies used only by very savvy marketers

Rank almost any page in Google search

Create a very good SEO strategy for your business

Gain insight into how all search engines work: Google, YouTube, Amazon, mobile app stores and more

Use different search engines mentioned above to your advantage to dominate everywhere on the web

Learn SEO secrets and advanced strategies that no one talks about

Go from a beginner to very intelligent about SEO

Save thousands of dollars on hiring SEO consultants or agencies

Learn WordPress SEO, Shopify SEO, and SEO for any other platform like Wix

Why take this course?

Do better SEO than your competitors or any freelancer! Get SEO traffic that fuels your business growth!

Updated almost every month with the latest Google search developments.

LATEST Updates: 

  • Most recent big changes in Google SEO algorithm

  • Site speed case study where I show how to get a fast boost in rankings

  • How to use authoritative SEO sites to rank

  • Write better headlines that increase click-through rates with WordPress SEO and Shopify SEO

  • Use social media to boost the SEO rankings of your web pages

  • Weglot multilingual SEO plugin that will automatically translate your site to 100+ languages so you can rank in SEO in for hundreds of more keywords

  • Google trends for additional keyword research

  • SEO article writing and SEO copywriting for writing SEO content as a freelancer

Learn the SEO strategies I used to reach over a million people by combining SEO with social media, publicity, and using savvy techniques to side-step competition and get lots of traffic to my products! 

This course is meant to make you strong at SEO and inbound marketing. In the course, I share knowledge from my 10+ years of doing SEO for various websites and helping many entrepreneurs learn SEO. I'll also share the latest SEO industry developments and Google search algorithm updates.


I UNDERSTAND WHAT SEO CHALLENGES YOU ARE FACING


Since I have been working with many entrepreneurs, I have a deep understanding of the common mistakes, misunderstandings, and questions new SEO marketers have. In this SEO course, I address precisely those issues. Plus, I give many insightful and effective "white hat" Google search strategies in order to make you a great SEO marketer. 


COURSE STRUCTURE PART 1: SEO KEYWORD RESEARCH


We start with Google search fundamentals. We cover SEO keyword research, blogging, and related issues. We go over keyword research tools like the Google Keyword Tool and a few other ways to get SEO keywords. Keyword research is the foundational part of SEO. It is extremely important to get it right, and we devote plenty of attention to it.


COURSE STRUCTURE PART 2: ON-PAGE SEO


The second part of this SEO training course covers further Google search topics like how to dominate the top-10 search results of Google with more than one listing, how to do SEO on other platforms to reach great scale, long-tail vs. short-tail keywords, Google penalties, and much more. We also cover Yoast SEO plugin for WordPress SEO. But you can do your on-page SEO using any site like Wix, WordPress SEO, SquareSpace, or Shopify SEO.

Recently added: Blogger SEO in WordPress and Google marketing for Shopify SEO.


COURSE STRUCTURE PART 3: OFF-PAGE SEO AND LINK BUILDING TO RANK HIGHER


The third part of this SEO course focuses on off-page SEO strategies like link building so your site can rank higher. I explain what kinds of links are good to get, and what kinds of links to stay away from. I also explain how to get links by getting press coverage for your business because that is the best of both worlds. Typically links from publicity also bring you website traffic, and those links come from very strong websites in terms of Google search. 


COURSE STRUCTURE PART 4: ADVANCED SEO TOPICS LIKE VOICE SEO, MOBILE SEO, SITE SPEED, AND MORE


After we cover Google search basics, we get into modern and advanced topics like voice SEO (when people talk into their mobile devices asking for things), making sure your website is mobile SEO friendly, technical SEO with site speed optimization, and more.


APPLY THE STRATEGIES AS YOU GO


Most of the SEO topics in this course are covered with theory AND practical examples in which I walk you through how to do each SEO tactic with screen-sharing so you can follow everything I do click-by-click.


PRACTICAL SEO APPLICATION


Since I show how I do SEO with screen-sharing, you'll be able to immediately apply the SEO tactics I show to your website. With every few videos and with every section, you'll be able to improve something new about your website.


SEO TOOLS USED IN THE COURSE


  • Google Keyword Tool

  • Google Analytics

  • Google Search Console

  • Yoast SEO for WordPress SEO and blogger SEO

  • SEMRush

  • A number of 3rd party Google research tools including tools to research competition

INSTRUCTOR BACKGROUND


I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer with 10+ years of SEO experience. I create winning SEO and overall marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams. I am a geek of SEO and I read all the latest SEO news and blogs so any time there is a new SEO development, I am one of the first people to know it, and I add it to this SEO course.


BONUSES INCLUDED


* Lots of extra freebies, downloadable worksheets, and SEO exercises to make the course more interactive and valuable

* My list of 50 business-success skills when you complete the course


RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT


If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because

1) I care about my students.

2) I feel a responsibility to make sure that students get their money's worth from the course.


MONEY-BACK GUARANTEE 


This SEO training comes with an unconditional, Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed with SEO just like I've done for thousands of my other students. 


Invest in your future. Enroll in this SEO training course now and promote any site!

Content

Course Introduction: Watch This First To Understand What You Get From The Course

Welcome to this SEO masterclass & how to get benefits from the first video!
What Google wants us to focus on for SEO in 2020

SEO Keyword research

Introduction to SEO keyword research & starting to do keyword research
Keyword research example & getting you more comfortable exploring SEO keywords
Targeting long tail vs. short tail keywords for best SEO results
Keyword exercise to get many unique & original keywords that SEO tools don't
13 ways to get unique SEO keywords for your business
Advanced keyword targeting example for SEO
Keyword density tool: 2 great uses for SEO
Creating and tracking a full list of SEO keywords to rank for
CHECKLIST for how to place keywords on a home page as part of on-page SEO
CHECKLIST for how to place keywords on content pages for on-page SEO
Another fascinating keyword tool
Keyword WORKSHEET for SEO
SEO for new websites
Automatically translate your site, rank in more languages & get more SEO traffic
Domain authority and a free tool for researching competition for organic SEO

Webmaster SEO tools to check search performance and crawling & indexing status

Setting up your Webmaster Tools for SEO
Creating your sitemap.xml for SEO
News about sitemaps for SEO from Google
Troubleshooting crawling errors for SEO
SEO definitions for beginners
Submitting new URLs and checking for page status and indexing for SEO
Where your pages are ranking and page/query performance in SEO
Introduction to Google Analytics to understand the impact of your SEO

Tools and software for SEO

SEO KeywordOptimizer tool for on-page text optimization
How to get the TextOptimizer SEO 7-day free trial to premium features
SEOQuake SEO Chrome plugin to research competition
Competitor link research with SerpStat SEO tool
Another good keyword tool
Revive Old Posts plugin for social sharing, scheduling & SEO boost

Easy question to answer now that you understand about keywords

Should you have a blog for SEO?
Is your site set up for SEO?

On-page SEO

On-page SEO section introduction
How to set up the Yoast plugin for SEO
How to set up title/description metas for regular blog post SEO
Cornerstone SEO pages
Interlink your own pages for an SEO boost
ADVANCED page interlinking: Strategy to boost your SEO
Title tooltip tag for SEO
Image ALT tag for SEO
How long should a page be for SEO
Good grammar on each page, well-written
Insights on content from MarketMuse co-founder, me & SEO content tool intro
Google January 2020 SERP update with favicon in search results

URL structure

Do keywords in domain or exact-match domains matter?
URL folder and page names structures for SEO

Making your site mobile friendly

Introduction to mobile friendly websites
Using the Google mobile friendliness check tool

Finding and removing duplicate and thin content

Ways of dealing with thin or bad content and what's really duplicate
Finding pages to improve or delete by using the Google Search Console
Identifying and getting rid of bad pages
Broken link checking tool

The intent-match strategy to Influence SERP click-through and SEO ranking

Influencing SEO ranking with intent-match strategy
Advanced SEO: Example of how to use Microformats and have HTML generated for you
Writing enticing meta tags to increase Google SEO SERP clickthrough

Combining on-page SEO and sales copywriting

Introducing on-page SEO and combining it with sales copywriting
CHECKLIST: Sales page conversion checklist to boost sales in addition to SEO
EXAMPLE of a sales page that balances SEO and conversion optimization

Off-page SEO and Google citations To Boost SEO For New Local Websites

Off-site SEO section introduction
How to get citations and brand mentions for SEO
Citation SEO through your LinkedIn profile's page
Using your industry-specific websites for SEO and citations
After SEO citations, social sharing of your website and social accounts

Off page SEO & Link-building

What to look for in a link that boosts SEO ranking
Do follow vs. no follow links for SEO
No-follow update and the new UGC and Sponsored attributes
Does linking out to other sites help SEO?
Blogging and guest blogging for SEO
Guest blogging pitch script for SEO
How to get links on Wikipedia to boost SEO

Getting backlinks for SEO from publicity

How to get links from getting press coverage and publicity to boost SEO

Other SEO backlink strategies

Link-begging for SEO. The brute-force approach that will never stop working
Link-begging script example you can use to get links for SEO
Competitor link research for SEO
How to get backlinks for SEO from events
RadioGuestList
HARO for links and publicity

Press releases for link-building

Press release section introduction
Which situations are press releases for?
Starting to write the press release with the title
Subtitle for your press release
Writing the press release as a story and to add keywords
Example of PLR licensing service press release
Example for a book release
Submitting the press release
20 websites to promote press releases
Results

SEO mistakes to avoid

Major SEO mistakes to avoid
Note about blog commenting

Different way of looking at things for a moment

SEO ranking factor myths from Google staff

SMART AND SAVVY SEO!

Smart non-Google SEO. No, this IS NOT about Yahoo or Bing
NEW! Powerful SEO strategy that almost no one talks about
NEW! SEO thumbnail and logo secret with case study
NEW! Growth hack to use Quora for SEO, YouTube SEO and to get traffic
How to get cheap social engagement to boost SEO
NEW! How to rank almost any SEO page
ALL online algorithm DOMINATION - beyond SEO

Local Google SEO and Google map ranking

Introduction to local SEO
How to get on the Google map SEO search results
Ranking for local SEO searches through local business listing directories
Last words on local SEO and doing local SEO anywhere else in the world

SEO penalties! Very important - don't get penalized!

SEO penalty: Panda
SEO penalty: Penguin
More different penalties

Google voice SEO: New and rapidly growing so start taking advantage of it

Voice SEO section introduction
Types of devices for voice SEO
Three types of searches for voice SEO
Answer box SEO with FAQ pages to rank different kinds of businesses
A more detailed content strategy beyond the FAQ - voice SEO
Example of voice SEO for local business
Example of voice SEO for eCommerce
What exactly is structured data and microdata - SEO
CNET page with all the things you can search for using "OK Google" - voice SEO
Search result position zero: Two important things to know about answer box SEO
Extra SEO tips for mobile/local searches
Exercise which will have practical and revenue implications - voice SEO
Very aggressive SEO content marketing strategy
Extra voice SEO exercise for keywords

Improving site load speed for SEO

Site speed section introduction and how it impacts SEO
Results of how my site's SEO ranking jumped after boosting site speed load
Let's begin analysis of your site with these 3 free site speed analysis tools
Critical Rendering Path and how it impacts page elements, load speed and SEO
Speed update and how it impacts SEO
Case study and immediate results of taking out unused CSS from a page
Case study of reducing image size issues to boost site speed and SEO
Speeding up the site with JavaScript loading optimizations
Case study of getting rid of Google products - interesting perspective for SEO
Case study conclusion and exposing Google product problems and reporting - SEO
How to reduce image size for faster loading and SEO
Further reducing image size to help site load speed and SEO
Compression to reduce image size to help site load speed & SEO
"Minifying" CSS, html and JavaScript file sizes - helps site load speed and SEO
Enabling compression to boost site speed and SEO
Caching plugins for WordPress - helps with site speed and SEO
File SEO optimization strategies checklist
Different perspectives and benefits from page load speed with users & Google SEO
Google services actually slowing down your site - questionable for SEO
Google AdSense and page load speed InfoGraphic - not directly SEO
AdSense Ad balancing - not directly SEO
Introducing Google Chrome Profiler to get your SEO site speed metrics
Site speed audit with Google Lighthouse profiler
Page optimization prioritization strategy for SEO
GTMetrix YouTube report and how it impacts site load speed and SEO
How to get to Lighthouse documentation - not directly SEO
Case studies of performance of different websites - impacts SEO
Removing unused CSS
Unused CSS in a WordPress template
Text compression
JavaScript defer and async tags
Before and after removing Google ads
Last changes to speed up loading of YouTube and images

Google Image SEO

Introduction to Image SEO section
Explaining the Google image search SEO
Setting your image path folders to have the right keywords for SEO
Best practices for your IMG tag for SEO and boosting conversion
How to use WordPress settings for best practices with images for image SEO
Image dimensions for social media posting - helps SEO
Google image guidelines when doing image SEO
Google Webmaster forum and YouTube channel for SEO
Exif data as a part of image SEO
Adding a footer for your image - HTML - image SEO
Pixabay and Advanced Google SEO For Google Images

How to rank in most top-10 SEO results

Section introduction: Making all 10 Google SEO results promote your business
ALWAYS gauge competition when doing SEO
Bonus: Google map SEO with Google My Business (previously Google Local)
Getting YouTube videos to rank in Google search for SEO
Amazon or other eCommerce websites for SEO
Yelp.com or other local listing websites for SEO
Facebook page for SEO
Twitter profile can be used for SEO
Slideshare can rank in SEO
Quora pages can rank in Google SEO
Publicity mentions can rank in Google SEO
Google news

Google SEO rich snippets for better click-through from search pages

Introduction to Rich Snippets SEO section
Rich snippets vs. Featured snippets for SEO
Boosting SEO ranking with HTML tags
How to get the Microdata HTML written for you by Google for SEO
Setting SEO expectations: How long it will take for rich snippets to show up
Schema and HTML Microformats syntax for SEO

All algorithm marketing domination - intermediate to advanced topic - beyond SEO

The magic of recommendation algorithms - beyond just SEO
Which sites have recommendation algorithms - beyond just SEO
Showing a real example of the potential of recommendations - beyond just SEO
Importance of total engagements, reviews and review quality - beyond just SEO
How to work up to getting all the great reviews and engagement - beyond just SEO
How to increase these "signals" - beyond just SEO
Recommending your own products to get them recommended - beyond just SEO
Recommending other products alongside yours promoted next to them - beyond SEO
Advertising to boost recommendations - beyond just SEO
How to influence platform SERPs (SEO) and why it must be a top priority
Summing up how to influence algorithm signals - beyond just SEO
6-figure client recommendation algorithm case study - beyond just SEO

How to get reviews to influence recommendation algorithms & SEO

Section introduction on how to get reviews to boost SEO
7 principles of review mastery to boost SEO
Your product listing page - partially for SEO and partially for conversion
Reaching out to people to leave bad reviews - helps SEO if you remove them
Up-selling future customers from review replies - not SEO but helps differently
Reviews by building a community of fans - boosts SEO directly and indirectly

32-point SEO audit checklist

SEO Audit

Further resources

We are nearing the end of this SEO course
FREE: Copy of my business productivity book to help you work better
FREE: Copy of my marketing book so you can create a great marketing strategy
Bonus lecture

Screenshots

SEO Training Masterclass 2024: Beginner To Advanced SEO - Screenshot_01SEO Training Masterclass 2024: Beginner To Advanced SEO - Screenshot_02SEO Training Masterclass 2024: Beginner To Advanced SEO - Screenshot_03SEO Training Masterclass 2024: Beginner To Advanced SEO - Screenshot_04

Reviews

Steven
November 10, 2023
I like how the instructor is always up to date with the information and everything is discussed in details. Every discussion video is short so can stop and process the information.
Uwe
November 9, 2023
Detailed, easy-to-understand explanation of the topics. I didn't actually expect so many things to be covered. A great course.
Cristiane
November 5, 2023
I would give this course less than one star. The instructor knows how to talk about SEO but most of the video is talking about it without teaching how to do it. He says a lot about Keywords in the beginner of the course if you want to spend time watching videos and not know how to implement them because of a lack of clarification on the subject or just a brush talking with the title of the video and nothing about it just a sentence mention it. Spend your money and time. On Page section, I watched 3 videos without anything about On Page optimization but he mentioned his book. The other sections have a lot of unrelated comments that are nothing bad but he should be straight to the point. This will make you lose interest in learning... The Instructor is more about talking about the SEO without teaching how to do it which has a big difference.
Philip
October 31, 2023
I really learnt so much which I can directly use for my own company. And all was very well explained. Thanks for this amazing course!
Nico
October 30, 2023
The instructor needs to present a visual representation in every lesson and examples, lack of step-by-step procedures/visual representation in discussing a process, and shallow explanations. He's only discussing verbally in most instances so the course becomes hard to understand. If I'm not mistaken, technical SEO is not included in the course.
Jennifer
October 28, 2023
I like how Alex sets out his outline early, telling us what we're going to learn, in what order, and why.
Jakub
October 27, 2023
I really recommend this course, because 90% of it are practical steps. And if you take them your SEO will be perfect. My website is now one of the first search results for the specific keyword and i didn't know anything about it when i started this course. A lot of courses will explain you how to do something and you need to learn how to apply that knowledge on your own. This course tells you what to do and therefor i can guarantee you that you will have success in the SEO.
Fauvelle
October 26, 2023
Le contenu est d'excellente qualité. Il permet vraiment de partir de zéro en SEO, et la progression se fait en douceur. On ne perd jamais de vue l'objectif, Alex précise bien ce sur quoi il faut se concentrer en priorité pour ranker. De plus, il est très réactif. Réponses aux questions obtenues en moins de 24H. Merci.
Hammad
October 22, 2023
I've been in digital marketing for 16 years, and I have to say that the Search Engine Optimization course, with Instructor Alex Genadinik, was amazing. It surpassed my expectations and made a big impact on my work. Alex is highly skilled, and the course content is really current. I gained practical skills and learned the latest strategies that have already improved my digital marketing efforts. If you want to stay ahead in the constantly changing world of SEO, this course is a wise investment.
Rene
October 5, 2023
Has been great so far, very information dense and it is taking me way longer to get the course done than I thought, which is a good thing. Udemy is underrated in my opinion. Great experience!
Roland
August 9, 2023
I learned a lot about SEO etc. I am slightly worried that there are already thousands of SEO experts and I worry about competition, but Alex gave some good insights. AI tools and others should be more present as this is getting bigger and bigger.
Sanjay
August 7, 2023
He knows what he is talking about and everything he explains is in easy simple language so everyone can understand it. Also, the little quiz help to better understand our knowledge.
Furkan
July 28, 2023
Alex Genadinik's SEO course is exceptional! It provides valuable insights into effective SEO strategies and tools, catering to all skill levels. I highly recommend it!
Rajat
July 27, 2023
hi , im from india and this is best seo course and method of teaching is best i earn very good amount of rupees by the help of this course.
Peter
July 26, 2023
Good flow to this SEO course. It's a complicated topic that's being laid out in an accessible and engaging way. I am enjoying the learning experience.

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udemy ID
3/23/2014
course created date
4/23/2020
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