SEO in 2018 - SEO (Search Engine Optimization)

SEO | Search Engine Optimization for 2018

This SEO training course has been 20 years in the making.  That’s how long I have been applying Search Engine Optimization techniques to websites (since April 1996 to be exact).

The thing about SEO is that the best person to do the SEO it you.  It is your business.  It is your website.  By applying search engine optimization to your own website, you can use your own expertise to select exactly the right keyword phrases to focus on. 

About 95% of SEO requires little or no technical knowledge and you do not need any programming skills.  SEO is about attention to detail.  There are around 200 factors that Google considers when deciding who comes first and who comes last in the search engine listing, in response to a search enquiry.  You just need to make sure that you have more boxes ticked than your competitors.

This SEO training course teaches you how to think like a search engine.  I will show you what Google likes and just as important, what Google does not like. 

I have one of the most watched SEO video tutorials on YouTube (almost 400,000 views) clearly demonstrating that I have the SEO credentials to help you marketing your own website.  That said no one can guarantee a page one ranking.  All I can do is to explain all the concepts that I use and I get all my business through successful application of SEO techniques to my own websites. 

Try searching Google using the phrase ‘Google Webmaster Guidelines’ and you will see Information direct from Google about it likes and dislikes.  All the information within this tutorial is built upon the recommendations within these guidelines.  This is SEO that works.  The wrong sort or SEO can get you banned from the search engines, so it vital that you know what you are doing.

This tutorial covers a vast range of SEO topics.  Please check out the curriculum listing for more details. 

Enjoy ...

David Murray

--- **Overview of Course Rating and Reviews:** The global course rating stands at a strong **4.40**, indicating that the majority of recent reviews have been positive. The sentiment among learners is generally enthusiastic, with many finding the course content valuable, clear, and practical for implementing SEO techniques. However, some learners have pointed out repetition and a desire for more in-depth information or case studies. **Pros:** - **Clear and Logical Content:** Many reviewers appreciate the instructor's ability to express topics logically and clearly, making complex information accessible. - **Engaging Presentation:** The course is described as engaging and easy to follow, with several reviewers highlighting the practical steps and tips that can be applied immediately to their projects. - **Beginner-Friendly:** It's particularly recommended for beginners who are looking to understand the basics of SEO without prior knowledge. - **Hands-On Approach:** The instructor's low-key, honest approach is commended for providing practical techniques rather than overpromising. - **Comprehensive Material:** The course is deemed comprehensive and thorough, with key concepts being covered multiple times to aid comprehension. - **Up-to-Date Content:** Despite some outdated references, the course is overall considered informative and up-to-date with SEO best practices. - **Useful References and Resources:** Reviewers find the references provided within the course helpful for further learning and application. **Cons:** - **Repetition:** Some learners find the repetition of content, particularly at the beginning of lessons, to be disorienting and believe it could be condensed for efficiency. - **Unnecessary Musical Interludes:** A few reviewers mention that the theme music used to separate sections is unnecessary and can be distracting or even irritating. - **Desire for More In-Depth Information:** A handful of learners wish for more detailed explanations or real-world case studies to complement the theoretical knowledge presented. - **Outdated References:** One reviewer notes that certain references, such as www.dmoz.org, are outdated and should be updated in the course content. - **Potential for Redundancy:** Some learners feel that certain parts of the course could be considered filler content, which might not add significant value to the overall learning experience. - **Ad Music Annoyance:** The inclusion of advertisement music at the beginning and end of chapters is mentioned as an annoyance by some users when binging on the content. **Course Highlights:** - **Expertise of Instructor:** David Murray is commended for his deep knowledge and relaxed delivery, making complex SEO concepts understandable. - **Non-Technical Information:** The course is praised for its non-technical approach, which is appreciated by learners who may not have a technical background. - **Practical Application:** Learners are able to apply the knowledge gained from the course to their own projects and see immediate results. **Conclusion:** Overall, the course is highly regarded for its clear and concise content that is ideal for beginners. While some learners have pointed out areas for improvement such as repetition and outdated references, the course still maintains a high rating due to its practical value and the expert knowledge it provides. With a few adjustments, this course could potentially be even more beneficial for those looking to enhance their SEO skills.