Podcast Masterclass: Launch and Market Your Podcast
Your complete guide to podcasting, from purchasing equipment and finding guests, to publication and promotion.
What you will learn
Understand the basics of podcasting, including the benefits for having your own podcast.
Identify the equipment needed, including the types of microphones, cameras, and headphones necessary.
Review of different recording and editing software and recommendations on which one(s) to use.
How to set up a live video podcast.
Secure podcast guests through Google search, LinkedIn, podcast directories, and other sources.
Understand the various lengths of podcasts and what length is best for you.
Know where to publish your podcast, including the use of a podcast host and submission to podcast directories.
Market your podcast through various mediums including websites, blogging, social media, and press releases.
Why take this course?
Thinking of starting a podcast? Not sure where to start? Look no further as this course covers it all.
Everything you need to know about podcasting is right here all in one place. Upon completion of this course, you will be able to set up your own podcast, find guests, record, and publish. No additional research will be necessary.
With over 2 1/2 hours of video lectures, handouts, graphics, and other resources, you will learn:
Benefits of having a podcast.
Equipment needed (including that needed for live podcasting on platforms such as YouTube).
How to find guests (using various methods such as Google Search, LinkedIn, and more).
Scheduling and recording (including tips on podcast length).
How to publish your podcast (using a podcast host and publishing to podcast directories).
Marketing your podcast with methods that include blogging, public relations, and social media marketing.
Everything you need to start your podcast is all in this course. In addition to hosting several podcasts on my own, I consult numerous clients on how to set up and run their own podcast. Podcasting has helped me and many of my clients obtain new business and promote our products and services, just like it will for you.
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