Optimizing your Facebook Ad Strategy
Use A/B testing to optimize your Facebook content on any budget in this fast-paced course taught by a marketer and PhD.
3.85 (35 reviews)
141
students
1 hour
content
Dec 2016
last update
$19.99
regular price
What you will learn
Fully optimize your Facebook campaigns to have the best engagement for the lowest possible price
Find and compare the most engaged audiences for your Facebook content even if you don't have any fans
Utilize A/B testing strategies to make data-driven decisions
Develop strategies to maximize your page Likes
Increase the reach of your most engaging posts
Future-proof your strategies from Facebook algorithm changes in 2017 and beyond by using the scientific method
Optimize Facebook content for the greatest engagement given your budget
Learn the difference between good A/B testing and bad A/B testing
Why take this course?
In this course, Sheana will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms.
Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.
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Reviews
Miria
November 2, 2020
where the A/B testing is done on my current FB view is at the beginning rather than just creating different ads so im wondering if this is out of date to how facebook now looks?
Stefanie
July 1, 2017
Great overview on creating a basic Facebook strategy and using A/B testing. There are some gems in here that I will put into use right away. I wish there was more about the type of content on Facebook that seems to work with some examples of campaigns. Maybe there's something else on here for that.
James
January 22, 2017
Dr. Ahlqvist course way right on target and her lectures are very informative. I will recommend this course to anyone who is looking to increase their FaceBook marketing efforts...
Francisco
January 16, 2017
Nice and quick course if you are a begginner with facebook ads.
Sheana is nice explaining and you can feel she´s an expert with the tool.
I expected a higher level ( maybe it was my fault i didnt read the planing with detail ) and advanced parameters.
Wish Udemy had more advanced lessons ( dynamics ads, for expample ) for facebook advertisers.
Imari
January 15, 2017
Great course - quick and to the point on how to optimize your Facebook Ads. Good rundown on the importance of test posts, A/B testing and targeting your audience, shows how the tiny investments can lead to great success in the big picture.
Jessica
January 11, 2017
I think the instructor can give a little more detail in the part about defining audience and ad features. But overall great info!
Hayden
January 5, 2017
Well laid out course with a lot of quality information. It's clear the instructor is very knowledgeable about the material.
Lani
January 4, 2017
Very informative and helpful. Dr. Ahlqvist walks through examples of how to setup A/B tests to make more informed decisions and strategies for using Facebook ads. At the end of her course, she has a bonus lesson walking through some of the Facebook's quirks for creating target audiences, and it's super helpful as it's something I've encountered before in using Facebook ads.
I use Facebook ads to help a family's small business and my own personal artist page. I had given up on Facebook ads because they felt really ineffective in the past, but having taken her course, I definitely want to give it a try especially now that I feel more informed about how to use the platform.
Kim
January 2, 2017
Love the instructor. Very clear tips and specific information, shared in an easy to understand format. Can't wait to try it!
Karen
January 2, 2017
This course was easy to follow, with practical strategies that make a lot of sense.
Prior to this course, I had no understanding of how to work my ads - I was basically running them somewhat blindly.
Now I have a clear picture of how to navigate the space - to find the most responsive ads as well as the most responsive markets. I'm looking forward to
getting these into play with my campaigns.
Stefanie
December 30, 2016
I think that this was a fairly strong introduction. It included process steps and brief overviews of what was to come.
Jade
December 28, 2016
I'm learning a lot! The instructor does a great job breaking down complicated lingo into something that can be easily applied into daily business. The idea of ongoing testing with my posts and ads makes sense because then I can directly see what is and isnt working. Which is very imporant for me because my business has a very small budget for marketing so if i am able to eliminate the fluff I will be able to see results and guide my marketing in the correct direction. Excited to learn more.
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Enrollment distribution
576622
udemy ID
8/7/2015
course created date
5/28/2020
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