Online Reputation Management: Negative Business Reviews

Techniques to help you solve negative reviews and earn better reviews; increase sales and gain more happy customers!

4.68 (1395 reviews)

Udemy

platform

English

language

Strategy

What you will learn

Over 23 lectures and 3 hours of consulting and educational expertise helping businesses improve their Online Reputation Management.

Take proper steps in handling online negative business reviews.

How to take the emotion out of responding to a negative review.

Turning a negative review into a positive review.

Understand how Online Reputation works for businesses and individuals.

Know the three "C's" with Review Profiles and Map Listings.

Managing your Online Reputation.

Learn what steps you can take if a negative review continues to rank high in Google search results for your company and you think you have "tried everything."

Creating and optimizing positive online content and how great content will bury bad content every time.

Why take this course?

*** Course Updated Wednesday, December 23, 2015 ***

As a local business owner, manager or professional, you may have already faced the unpleasant feeling when a customer or client leaves a bad review for you on Yelp, Google, CitySearch or on another website.

It feels like an attack and your emotions vary from anger to embarrassment and, perhaps, even depression.

Don't worry.

Negative reviews are going to happen.

A customer might be having a bad day. Maybe, a staff member said the wrong thing. Perhaps, a mistake caused an order delay.

One negative review isn't going to shut down your business. But the way you handle negative reviews will set the stage in moving forward and improving your company's customer service and online reputation.

In this course, we'll cover:

How online review websites work.
How to react to a negative review.
How to get the review removed (or turned into a positive review).
What is Online Reputation?
How to protect your business, staff and yourself online with Online Reputation Management.
How to monitor reviews and other online media.

This course is designed for local business owners - large and small - as well as professionals (lawyers, dentists, chiropractors, etc.) and service industries (plumbers, furnace repairs, roofers, etc.).

Negative reviews aren't fun, but this course tells you how you'll be able to avoid bad reviews; earn and increase positive reviews; build an online reputation management strategy, which will all help to increase sales and gain more happy customers.

Downloads include cheat sheets and guides to help you confirm and claim your online business profiles in review listing and mapping websites as well as other step-by-step directions for creating social media accounts for your company.

About the Instructor, Steve Phillips

With over 15 years of search engine optimization (SEO) and Online Reputation Management (ORM) experience, Steve Phillips has created this course based on customer experiences in receiving and handling negative reviews on Yelp and other review websites.

Clients he counseled across a wide variety of businesses include heating and cooling; law firms; accountants; dentists manufacturing; florists; photographers; mental health service providers, and many others.

Online Reputation Management (also known as "ORM") is vital for all businesses and professional services in developing and maintaining a positive appearance for companies; business owners; professionals; staff; products and services. A business owner or their marketing staff must consistently be on top of their ORM before a PR crisis occurs.

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Reviews

Leo

January 16, 2023

I realized it isn't just about taking down negative reviews, but engaging with the customer for a better relationship.

Kulwinder

November 14, 2022

Nicely explained topics. Though its better if show some direct online examples with case study as well.

Syednoor

November 12, 2022

to be honest i came to know lot of things regarding some topics , which i was not aware of it , thanks to udemy for conducting such a great knowledgeable sessions.

Deepen

September 4, 2022

The course content was very well presented as per the blue print shared during introduction of the course.

Anabella

July 8, 2022

I think it was a great course talking about the basic, but also I think that need an actualization to talk about another apps like TikTok. The last updated was on 2015

Nisha

December 28, 2021

IT would have been helpful to use more interactive slides and videos. Also, lack of elaborate examples from different industries weakened the narration. Though the explanation, voice,quality, clarity were decent and lucid.

Marefath

November 18, 2021

I had a great time in learning about online reputation management. Although i understood very well, as it was my first experience in learning about this topic. I found the content too easy.

Silvia

November 27, 2020

Aspetti positivi : chiarezza e giusto ritmo dell'esposizione, spunti interessanti, adatto anche a principianti del settore. Aspetti negativi : Per chi ha già le basi dell'argomento troppo ripetitivo. Il corso non è stato aggiornato e implementato come annunciato nell'ultima lezioni da cui sono passati 5 anni.

Chris

November 4, 2019

Protecting your online reputation not only applies to large corporations but also applies to the individual managers and personnel within the corporation and various teams. Take care of it. Manage it!

Brittany

June 12, 2019

I wasn't sure of the level I should enter in on Udemy courses. However, the information I received, though important, was already known and perhaps even obvious to me. This is not the fault of the instructor but I hope to learn more in the following courses.

Diana

March 19, 2018

It's very entry level. It doesn't really add value to me or the user support team who have at least 3 years experience each.

Margaret

January 9, 2017

I took Steve's other course as well, about ORM and positive reviews. I enjoyed this one as much as the other. I'm interested in ORM and how to best combat negative reviews and improve my SEO rankings. I recommend this course for business owners looking at how to improve their ORM and SEO rankings too.

Shawna

June 29, 2016

A little too slow for me, although I like the reference pages they are helpful. I have been able to go on to the review listing websites and work on them as I am going through the class. Learning new things is always good.

Fred

April 4, 2016

I have completed this course and I am impressed with Steve’s pragmatic and thorough approach with this subject. I would recommend it to any local business owner wanting to manage and improve their online reputation.

Sanjay

March 22, 2016

Great blog indeed, I fully enjoyed it and think, you have discussed here the points, that every one should know. I am fan of your blog and will read your upcoming posts. Cheers. http://www.seotraininginbhopal.com

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