Neuromarketing Mastermind: The Art of Marketing Influence

Learn how to leverage the concepts of neuromarketing to influence the decisions of your consumers

3.60 (24 reviews)

Udemy

platform

English

language

Other

What you will learn

You'll be able to effectively deliver your marketing messages to your audience, and persuade them to buy your product and services.

You'll be able to increase the conversions from the existing audience by nurturing them effectively, without spending money on lead acquisition

Why take this course?

Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.

In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.

What is Neuromarketing?
The Iceberg Theory and our Decision-Making
Triune Brain Theory
The Reptilian brain - Understanding our Inner Lizard in Marketing
Paleomammalian brain - Understanding our Emotional Brain in Marketing
Neomammalian brain - Understanding our Rational Brain in Marketing
The Process of Decision-making in Humans
The Role of Dopamine in Decision-making
Various Strategies for Influence in Marketing
Scarcity - Advanced Strategies to Sell the Scarce
Social proof - Understanding the Science Behind Follow-the-Leader
Preframing - Tweaking the Context in Which People are Percieiving your Brand
Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket Conversions
Consistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing
Authority - What Makes People Become Blindly Compliant to a Brand?
Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?
Matching and mirroring - Build Rapport Instantly with Your Audience

I'm sure you'll love this course.

Reviews

Yuke

September 13, 2020

Delivery is straight to the point & each section is short enough to avoid audience from getting lost & bored. But the slide is not so interactive & we have to see the same static image for minutes & it's kind of boring

Tanyaradzwa

June 22, 2020

The course as a stepping stone is a good place to start developing your interests. It will challenge you in a manner that will help you distinguish between having a passive interest in marketing or a passion for marketing because although a wide variety of concepts are discussed individual research is required as some topics were mentioned but not extrapolated upon. Above all a very interesting subject that will possible reshape the way you will interact with the corporate world.

Kerime

December 23, 2018

Eğitmen haftalar önce sorduğum soruya hala yanıt vermedi, eğitimle ilgili kaynak belirtmemiş; sadece arada sırada konuşmasında isimlere değiniyor. Bu durum eğitimin ciddiyetini azaltıyor.

Cezar

December 5, 2018

O instrutor não fala a língua inglesa claramente e a legenda está com diversos erros gramaticais. A aula é um pouco monótona. É uma simples apresentação de PPT. Acho que o professor poderia aparecer mais, só essa visualização dele falando já ajuda a quebrar um pouco a monotonia.

Sagar

November 15, 2018

This is easily one of the best courses in Neuromarketing on Udemy. I highly recommend it to anyone who is looking to take their marketing skills to the next level. Explanation is very concise and engaging. It's a well-thought out course on Neuromarketing beginners and intermediates.