Mastering A/B Testing: The Ultimate Crash Course

A/B Testing in Action: Real-World Applications and Case Studies

3.50 (4 reviews)
Data Science
1.5 hours
Feb 2024
last update
regular price

What you will learn

Master A/B testing used by Google & Facebook to launch global hits.

Excel in interviews for roles at tech giants with A/B test skills.

Dive deep into Hypothesis, Multivariate & Bandit testing techniques.

Grasp inferential stats for solid, error-free test conclusions.

Learn the A/B test lifecycle, from hypothesis to analysis mastery.

Understand stats' role in A/B testing's bigger picture.

Analyze test results like a pro with R and online tools.

Analyze test results like a pro with R and online tools.

Increase conversions with A/B tests on landing pages & campaigns.

Access templates & cheatsheets for top-tier A/B test analysis.


Embark on a data-driven adventure with "Mastering A/B Testing: The Ultimate Crash Course." This definitive course demystifies the science behind successful online experiments used by tech giants like Google and Amazon. Whether it's for improving user experience or boosting conversion rates, A/B testing is the key to informed decision-making in the digital space.

Why This Course is Essential:

  • Tailored Techniques: Learn the latest A/B testing methods that are shaping the 2024 digital landscape.

  • A/B Testing Mastery 2024: Master A/B testing with a blend of theory and Python practice. From basics to advanced analysis, our guide covers it all.

  • For Every Learner: Whether a beginner or a pro, our course escalates your skills through core concepts to advanced practices like A/B Test Design, End-to-End theory and Statistics like p-values, statistical significance, practical significance and much more.

  • Hands-On A/B Testing Project in Python: Engage in hands-on project with Click-data to design, conduct, and analyze A/B tests. Turn theory into real-world capability.

  • Industry Insights: Unlock the latest secrets and best practices in A/B testing, readying you for impactful decisions in tech.

  • Actionable Insights: We teach you how to translate data into real-world strategies and impactful decisions.

  • Industry Secrets: Unlock insider knowledge and best practices that will set you apart in the tech field.

Course Highlights:

  • Clear, Concise Modules: Complex A/B testing concepts are broken down into engaging and understandable lessons like in no other course

  • Practical Implementation: Apply A/B Testing into Practice with Hands-On Project in Python.

  • In-Demand Skills: Equip yourself with the expertise that top tech companies are seeking.

  • Customizable Learning: Choose modules that align with your specific career goals and interests.

  • Networking Opportunities: Join a community of like-minded professionals and experts for support and collaboration.

Perfect For:

  • Professionals aiming to pivot into a data-focused role within tech.

  • Product managers and developers seeking to enhance user experience through data.

  • Entrepreneurs and business owners wanting to make data-backed decisions.

  • Students and academics desiring a current and practical guide to A/B testing.

Dive into "Mastering A/B Testing: The Ultimate Crash Course" and unlock the potential to innovate, optimize, and revolutionize digital products with data. Enroll now and start making smarter decisions that will carve your path to success in the tech industry!

Who this course is for:

  • Data Analysts and Data Scientists ready to specialize in A/B testing.

  • Product Managers and Data Leaders

  • Digital Marketers seeking to drive strategy with solid data.

  • UX/UI Designers looking to empirically validate design choices.

  • Aspiring Tech Professionals ready to break into a data-centric role.

  • Current and Future Leaders in Product and Tech wanting to leverage data in decision-making.





A/B Testing - Basics
A/B Testing - Hypothesis & Primary Metric
A/B Testing - Designing A/B Test
A/B Testing Demo - AB Test Results Analysis
A/B Testing Demo - AB Test Results Analysis 2

Bonus Section

Bonus Lecture


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