Master Distribution Management
Internet distribution, distribution strategies, distribution function of business, factors the use of intermediaries etc
4.30 (28 reviews)
81
students
1.5 hours
content
Dec 2020
last update
$24.99
regular price
What you will learn
understand the distribution strategies that aid growth
Learn the distribution functions of business
Learn about the factors in channel decision
Learn about the factors favoring the use of distribution
Learn about the factors favouring the use of intermediaries
Learn about internet distribution
Why take this course?
Most manufactures don't sell their products directly to the final users, between them stands a set of intermediaries performing a different roles to aid the company product/ service to reach the target audience, speed of distribution or how quickly the product reach the customer is very important in channel management decision company;s must be very careful in selecting channel members, channel members need to be trained and motivated to do the best for the manufacturer, channel members also need to be evaluated and periodically channel arrangements need to be modify to meet current market trends .
it is not by- force that an organisation should select intermediaries for distribution functions it can be done by the company itself if all conditions are favorable.
Content
Introduction
Introduction
Introduction to distribution channels
Distribution Function Of Business
Transportation
Stock holding and Storage
Local Knowledge
Promotion
Sales displays
Factors In Channel Decision
Customers
Nature of goods and services
After sales services/ technical service
Distribution Characteristics
Competitor Channel Choice
Cost
Factors Favoring the Use of Company Own distribution
Competent workers
Unwilling intermediaries
Intermediaries selling the product will be costly
Potential buyers are geographically concentrated
E- commerce
Factors Favoring The Use Of Intermediaries
Insufficient decision to finance a large sales force
A policy decision to invest in increase productive capacity
Insufficient in- house marketing know how
Wide product line
Large number of potential buyers
Distribution Strategies
Intensive distribution
Selective distribution
Exclusive distribution
Internet Distribution
Facilitating conventional direct sales
Empowering customers to purchase direct from virtual stores
Facilitating home delivering of goods and services
The computerization of purchase systems and record keeping
Electronic data interchange
Point- of - sales data/ warehouse data capture systems
Conclusion
Conclusion
Screenshots
Reviews
Total
March 19, 2023
The angle of distribution is very important for the successful running of effective supply of goods to must supermarkets that will ensure that customers get what they want and like at the right time, that is just in time delivery, which aid better market operations.
Frank
March 28, 2022
Effective distribution avoid shortage in any serious organization and customers are very happy when they can always get what they want.
Obeng
March 21, 2022
In any distribution there is the idea that customers needs to be communicated to well in all media to ensure that customer are buying frequently so that they can help the company distribution to move fast.
Lydia
March 20, 2022
The distribution policies of any serious organization depends on the customers that the company have if the purchasing power of customers are very strong this means that sales will move quickly so the company must always ensure that there are products available always.
Yaw
March 2, 2022
Effective distribution is a good starting point for customer loyalty because there will not be any kind of shortage always products are available and customers are ready always to get what they want and that is very good for business.
Kaspin
January 28, 2022
Now distribution has clearly assumed a different direction, the internet is contributing so much to distribution in a positive way. Now there is direct distribution where the customer will order the products and in no time the product will be at the door front of the customer, this has increase says and have shortened the process in favor of the customer and the organization.
Yeboah
January 23, 2022
Companies must ensure that they train their own staff very well so that they can help in the distribution of the products correctly to ensure success.
David
January 21, 2022
The distribution of items to retailers or wholesalers should be handle with care because there are some products that can perish or are perishable products so this kinds of products need a special package to ensure that it can be delivered to their owners without any defects.
Kalika
July 11, 2021
distribution is a very strong strategy that serious companies used to have competitive advantage, but now even internet distribution is that the center of the work, it means the technology is a very big key factor hear, let as small business take the advise from the instructor.
Pamblom
April 20, 2021
distribution is very key to the success of any business i cannot become a market leader with poor distribution management its about time as small business we sit down and analyze our distribution management strategy because is very important for the business if any only if we was good revenue and profitability, the way forward is now.
Collins
April 10, 2021
I have observe something in Africa concerning two giant companies namely coca cola and Pepsi cola. coca cola have competitive advantage on pepsi cola just because of coca cola effective distribution, you cannot walk a few meters without getting coca cola to buy. this has thought me a great lesson on distribution.
Hepson
April 7, 2021
There is not much lessons about distribution because its being taken for granted, we were having problem with our distribution as a company but i have learnt that we did not have a very clear distribution strategy, hence our strength in terms of effective distribution was down compare to our competitors, but now i have learnt a good peace of information in this course that will change our focus and direction now.
Doglas
April 2, 2021
the company i work for has a problem with stock-holding and storage because of that our competitors are taking advantage of that but this course have open mt eye and given me more knowledge and insight about distribution, it has also thought me how we can use local knowledge as a factor in our decisions as long as distribution is concerned.
Kofi
December 8, 2020
Iam novice in the subject distribution but this content have given me new good information to help my business.
Doris
December 6, 2020
effective distribution is important to any organisation, this course comes out as a guide to distribution management.
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3680572
udemy ID
12/4/2020
course created date
12/8/2020
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