Marketing Automation MasterClass 2020 - B2B, Blogging & B2C

--- **Overall Course Rating:** 3.95 --- ### **Pros of the Course:** - **Comprehensive Content:** The course provides a thorough overview of marketing automation, covering all the fundamental concepts. It's a **good resource for beginners** and those looking to solidify their understanding of the topic. (Lance covers from soup to nuts all the Digital Marketing concepts there are... you will come out of this understanding everything about marketing automation.) - **Educational Quality:** The lectures are short, concise, and thorough, making complex information easy to digest. (Excellent course. Very short and concise lectures but with very thorough explanations.) - **Learning Experience:** The course is described as a great learning experience, free from unnecessary elements, that gets straight to the point. (Good learning experience, no bs, gets right into it...) - **Ease of Understanding:** The information presented is good and easy to understand, which is crucial for learners who are new to the subject. - **Actionable Insights:** The course not only provides theoretical knowledge but also demonstrates how to set up campaigns by showing a simple one made. (Really enjoyed the course.) - **Valuable Feedback:** The course offers practical advice, such as the "KISSSS" model (Keep it so so simple stupid), which emphasizes simplicity in marketing automation. (shortcut to the marketing automation , simple and direct.) - **Positive Impact:** Many learners report feeling that they've learned a lot after completing the course. (I really feel I've learned a lot!) ### **Cons of the Course:** - **Superfluous Content:** Some learners feel that the course could be more focused by removing unnecessary content like bonus items and action items that unnecessarily lengthen and complicate the course. (Good info and easy to understand, but way way too much unneeded content... such as the bonus items and action items.) - **Structure and Flow:** The course structure is described as a bit unstructured and more focused on fundamentals rather than examples, which might not be ideal for those seeking a masterclass-like progression. (The course is a little bit unstructured.. doesn't move through like a masterclass...) - **Sales Pitch Elements:** A notable concern raised by several learners is that approximately half of the lessons come across as a sales pitch for other products, which some find distracting or even manipulative. (About half of the lessons feel more like a sales pitch for other products... Askings users to download something from your website using an email feels like being honeypotted) - **Lack of Practical Tools:** A few learners expressed a desire for more information on the practical aspects of building out marketing automation systems, including the use of specific tools and platforms. (There was great information on the ideas behind what goes into a sales funnel, but I was hoping for more information on the nuts and bolts of building this out in a full marketing automation system.) ### **Additional Notes:** - **Inclusion of Materials:** Some learners suggest that including slides with the course could enhance the learning experience. (Wish slides were included with the course.) - **Value for Time Spent:** Overall, the course is considered very worthwhile, despite some reservations about its length and structure. (Very worthwhile expenditure of my time...) ### **Conclusion:** The online marketing automation course receives a high rating from recent reviewers, with praise for its thorough coverage of the subject matter and the quality of instruction. However, some learners feel that the course could be improved by removing excess content and focusing more on practical application and less on promotional material. The inclusion of additional educational materials like slides would also add value to the course. Despite these concerns, the overwhelming sentiment is that the course is worth the investment of time for those interested in understanding marketing automation.