Marketing Analytics Certification

Learning Econometrics and planning to give a certification exam?

Then this course is perfect for you!

Marketing analytics is the practice of managing and studying metrics data in order to determine the ROI of marketing efforts like calls-to-action (CTAs), blog posts, channel performance, and thought leadership pieces, and to identify opportunities for improvement.

Types of Marketing Analytics. Marketers are often looking for four key types of analytics: website, social media, lead generation and ROI.

Marketing analytics tools improve lead generation by providing the insights needed to optimize advertising efforts and target the most profitable consumers. Better leads generate more sales and improved ROI. Marketing analytics provides insights into customer behavior and preferences.

If brands want to catch the ideal buyer’s attention, they must rely on analytics to create targeted personal ads based on individual interests, rather than broader demographic associations. This will allow marketing teams to serve the right ad, at the right time, on the right channel to move consumers down the sales funnel.

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