Market Intelligence

/NEW/ How to use AI tools to conduct market analysis - chatGPT, Gemini

One of the most crucial steps in developing category strategies, Market Intelligence helps Category Manager to pursue growth opportunities, solidify saving strategies, manage risk through studying the related market trends and events in the industry. A good market intelligence ultimately drives consistency and reliability across the project milestone.

The common challenges in building market intelligence is the depth of the content. In this course, we will discuss Market Intelligence’s role in developing category strategies (Why is it important); and what are the right information to be collected and where to gather them. On top, multiple analysis tools are introduced (PESTLE, Porters’ Five forces, SWOTt, market indexes) to help project owners converting collected data into useful information.

BONUS NOTE

Complete Strategic Sourcing module is available at Udemy - 7 Steps Strategic Sourcing || Category Management. Check all our available modules in The Sourcing Station Udemy site and subscribe to our Facebook and Youtube channel to unfold more. We are providing free sharing across social media to grow together! Practical guide and training module for procurement personnel who wish to advance their career in Supply Chain. Strategic sourcing is widely used in large corporation to create value for organizations, always coupled with category management to leverage negotiation power.