2024 Elite Course In Google Ads - Profit for Success Online

Master Google Ads (Adwords) and Google Shopping to take your business and those of your clients to the next level.

4.59 (499 reviews)
Udemy
platform
English
language
Advertising
category
instructor
2024 Elite Course In Google Ads - Profit for Success Online
11,860
students
17 hours
content
Jun 2023
last update
$79.99
regular price

What you will learn

Learn How to Sell Yours Products & Services Online With Google Ads (Adwords).

Learn about Google Shopping Ads and Google Smart Shopping.

Learn How to Use Google Management Tools like the Google Editor

How to Drive Continuous Traffic to Your Website, E-Commerce Store or Other Online Landing Page.

Setting up conversion tracking, remarketing and using audiences to increase profit.

Use Automation & Smart Shopping to Sell Products effectively.

Build reports to track performance and optmise your campaigns to maximum growth.

Design, Build and Optimize Performance in Your Own Google Advertising Campaigns, or For Those of Your Clients.

Use Google Tools To Track Conversions, Make Bulk Changes and Optimise Your Accounts to Drive Profitability.

Target Your Website Users With Remarketing Campaigns To Improve the Lifetime Value of Your Customers.

Leverage the Power of Google Search to Monatize Your Ambitions.

Learn all about Google Ads (Adwords) and more!

Why take this course?

***Updated April 2024***


My big promise to you is that once you have completed to course, you will be a master in Google Ads (adwords) and be able to set up new campaigns, restructure accounts, do keyword research, increase revenues and profit, understand KPIs, set up conversion tracking, use smart shopping and leverage automation to really take your business to the next level! If not, I'll refund you the course fee!

Recent Five Start Review - Jodi Hay

"Instructor is very thorough & provides explanations of everything to be covered. Also provides video plus written materials. I’m very excited to be doing this course."

Remember you get lifetime access and a 30 day, 100% money back guarantee!

Who am I?

I’m a Paid Search advertising specialist and expert providing personal and data driven management of paid advertising on Google, Amazon & Bing. For the last 8+ years, I’ve worked with Fortune 500 companies as well as businesses with 1000+ people in advertising agencies in various verticals from retail to software, finance, cosmetics, ed-tech, SaaS, luxury fashion and more! I've also supported some of the most dedicated organisations in the charity sector to help drive forward their causes. My course provides all the learnings I have gathered from working in the digital advertising sector in paid search over the years to drive growth for my clients.

In the course, I will also show you my own client accounts and how I optimise them to drive revenues and profit for them at global scales, so you can also learn how to make money online with paid ads.


If you have any of the below problems, then this course will help you solve them!

  1. Driving traffic to my site but no conversions.

  2. Spending too much and not making a profit.

  3. Competitors winning the ad space and Im losing out.

  4. My account is a mess and I cant scale to the next level.

  5. Conversion tracking isn't working properly, so Im playing blind.

  6. People aren't pressing my ads enough - difficult to write persuasive ad copy.

  7. Google ads (adwords) feels so overwhelming, don't know where to start!

  8. Google are telling me to do something that doesn't seem like it's in my interest, Im wasting money.

  9. My campaigns are targeted correctly, getting unqualified leads.

  10. People buying very low order value goods, campaigns unprofitable.

Course Outline

Join me on a journey of discovery to take your business or expertise in Google Ads (Adwords) and PPC to the next level and win online! In the course, you’ll deep dive into the world of Google advertising and PPC, covering all the latest developments in Google advertising from foundational theory to advanced learning.

You’ll get loads of supplementary materials in writing as well as video teaching to support your learning, and I’ll also show you videos of how myself and other pros build out campaigns and implement performance optimisations on our own accounts to drive growth online!

People are online every day searching for what they need in life, and Google gives you an opportunity to capture that demand with your ads, so you can market your products or services, so your competitors don’t!

WHATS INCLUDED

  • 16 hours on-demand video

  • 9 articles

  • 20 downloadable resources

  • Succinct and up to date – a lot has changed in last 5 years!

  • 15 core modules and over 100 lectures

  • 25,000 words of supportive text & diagrams - read and watch videos to support learning.

  • PowerPoint resources to download & print

  • Further support via email or Facebook

  • Take-home tools to manage your business of client accounts

  • Full lifetime access

  • Access on mobile and TV

You don’t need any experience to take my course, alternatively if you’re already well versed in Google ads (Adwords) then you can skip to the advanced sections where I cover the world of scripts, automations and smart campaigns.

Remember you get lifetime access and a 30 day, 100% money back guarantee!

During the course, you’ll learn:

  • About the foundations in Paid Search - What does that mean?

  • How to use Google Management tools - the ones NO ONE tells you about (hint -> Google Editor!).

  • How to build excellent campaigns, locally and for global expansions.

  • What keywords are and how to use them & what match types mean.

  • How to write ads like the pros to make sure people click them and they convert through A/B testing.

  • How to understand the Google keyword auction, keyword bidding and bidding strategies.

  • About the world of Google Shopping Ads and Smart Shopping!

  • How to leverage ads on Bing, with no extra work!

  • How to monitor performance such as traffic, revenues, return-on-ad-spend and more!

  • How to analyse your performance to drive profitability!

  • How to use audiences to drive growth and profitability in your campaigns.

  • How to implement conversion tracking and remarketing.

  • About the world of attribution modelling and what it means.

  • How to use automation and scripts to drive growth and save costs!

“Lucas Wilde’s course is very clear and helpful. This is my second Google Ads course on Udemy and it has really helped propel my understanding to the next level, and help drive revenue for my business online and increase traffic. He speaks clearly and everything is up to date which is really great, and all the written content helps clarify things as well, recommended!” – Morgan Oliver

It takes a lot of experience to manage advertising accounts on Google (Adwords), to make sure you drive growth in your business or the businesses of your clients, and to make sure you don’t waste money unnecessarily on Google.

I’ve condensed five years of professional experience to share all the insights I’ve learned along the way to help you achieve your goals and dreams online! Once you’ve completed this course, you’ll be set to launch your adverting journey online, and rest assured that you will have learned everything there is to know to be successful in the adverting world!

Thanks for taking the time to consider my course, I feel certain you will draw a lot of value from it and enjoy my teachings along the way. Click the ‘Buy now’ button and join the course risk free - You get lifetime access and a 30 day, 100% money back guarantee! See you there!

Yours,

Lucas Wilde

Course keywords: google ads, adwords, PPC, isaac rudansky, google, ads, google shopping, google editor, smart shopping, google ad, google ads certification, PPC advertising, SEO.

Screenshots

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Reviews

Iryna
November 10, 2023
I've been working in digital marketing for over 8 years. And. This is the best course I've ever had so far. Strustured, informative, logical and the most important, INTERESTING and NOT BORING. Thank you. I'm so happy I've found you!
Ryan
October 7, 2023
Thank you! The course was incredibly valuable in updating my understanding of Google Ads, particularly its emphasis on strategic thinking and providing a structured approach to creating, managing, and optimizing campaigns.
Noah
August 9, 2023
I didn't realize this course would be so detailed. I've done Google ads as a freelancer for clients, but this course has exceeded my expectations with the campaign build-out on Excel. I'm excited to create campaigns for both myself and my clients. Good job, Lucas!
Natalie
July 14, 2023
These "ticking" sounds of dry mouth are impossible for listening to the course via headphones! It's a brain-melting slow sleepy voice with a needling sense of "tzock" at the end of each sentence. Some material is outdated. Sample with Gucci was a bad idea. Why not to create a really simple dummy account of a few different types of businesses and show everything in PowerPoint? Or just one but without blurred info? A lot of preparation for the practical work without actual practical sample work. Annoying. Gave 2 (not 1) only because of a lot of work the lecturer had put in.
Varinder
June 22, 2023
Only theoretical modules in this course. If some part is practical then that part is blurred with incomplete information. This is really boring course and course length increased intentionally by adding repeated information. I really tried hard to connect with instructor but as my target is not teaching so that was really difficult to spend more time after complete 20% of course with dedication but not found any worth :(
Iman
June 20, 2023
It was super detailed and well structured. I would highly recommend this course to anyone who wants to go to the next level in Google Ads Advertising.
Matthew
January 12, 2023
23 minutes in but everything is clear so far. It's been about 2 years since I've done PPC with Google, I currently spend my time as SEO executive so this looks as though it may be an awesome course for a knowledge top up!
Rahul
December 25, 2022
It's a good course covering all important information. Would also love to see updated lectures on Performance Max campaigns and performance max shopping ads
Marius
November 19, 2022
Precise and comprehensive explanations. Very good structure of the course. Waiting for an upgrade for the latest Google Ads types of campaigns.
Candy
November 18, 2022
This was a great course. The instructor was clear and easy to understand. The only reason for the average / good rating was due to outdated information.
Mahrukh
October 21, 2022
amazing course , starting lecture are somehow boring and need to be revised but great value given in the course , thank you for such in-depth course.
Tilden
October 8, 2022
Old and Dated - Contains hours and hours of talking over PowerPoint slides and PDFs but very little actual hands-on demo over an actual Google Ads account. The little demo that was shown has about 90% of the screen blanked out for privacy reasons, making it impossible to see what actually is being done. I would have preferred that if someone was selling a course, they would create a demo/dummy account to do their presentation - so that it's hands-on and easier to grasp. Honestly, I had to buy another course so that I could learn better.
Dave
October 5, 2022
I don't know what I'm watching. Never used ads before. Never used the Editor before. I went into the editor and it looks like someone at NASA should be here with me. I feel like I missed a beginners course before this one, even though he says he's keeping all this "super simple"?
Phillip
August 19, 2022
I'm very impressed by the obvious in depth knowledge of Lucas and I know I will have a successful Adwords experience. Thank you Lucas for your earnest,enlightening approach to a difficult subject
Dane
July 1, 2021
I've revisited this a couple of times and think that content is worthwhile. I'd like to see the lectures updated to specifically include the broad match modifier sunset. I realize there is a document resource discussing the change, and I share his polite frustration with Google's revenue focus at the expense of more individual control. The only other thing that I have to nitpick is that he constantly clears his throat while talking. I've sped up listening to 1.5x to reduce the annoyance. Otherwise I'm glad I purchased the lectures.

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3131938
udemy ID
5/15/2020
course created date
3/6/2021
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