How To Use LINKEDIN For Beginners (Business & Personal)

Effective LinkedIn strategies to get you more followers, connections and sales so you can grow your business

4.23 (217 reviews)
Udemy
platform
English
language
Social Media Marketing
category
4,034
students
41 mins
content
Mar 2021
last update
FREE
regular price

What you will learn

How to use the LinkedIn platform to market your business successfully

How to engage with your audience or customer on LinkedIn

How to create content and grow your LinkedIn account

How the platform works and how the users interact with each other

Tools, tips and resources to help you create better content, and grow your audience faster

How to build out and optimize your personal profile

How to build out and optimize a business profile

Learn how to use LinkedIn to generate leads or job offers

Description

Requirements

  • Desire to use LinkedIn and social media to promote your business

Description

Effective LinkedIn marketing to get you more traffic, followers, likes, shares, sales and conversions so you can grow your business.

LinkedIn is one of the most powerful social media markets for job seekers and recruiters. LinkedIn has over 700 million members.

Over 20 million jobs are posted on LinkedIn. More than 30 million companies are on LinkedIn in some form or other. LinkedIn is a platform that should be leveraged by anyone who is actively or passively looking for a job. In today’s job market, careers are always shifting due to our ever-changing global environment to be ahead of the competition.

Leveraging LinkedIn is smart for businesses, trying to sell products, or job-seekers looking for employers. LinkedIn gives you access to the latest industry trends, allows you to market your brand globally, grow your professional network and to connect with decision makers and executives in any industry, globally.


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WHAT YOU WILL ACCOMPLISH BY THE END OF THE COURSE

Whether you're just getting started on LinkedIn, or you’ve been on LinkedIn for a few years and haven’t found how to effectively use the platform this course will be for you. By the end of this course you will learn the exact steps to set up (or upgrade) your LinkedIn profile that will get you more leads, clients or job offers.

You’ll be able to create compelling LinkedIn headlines, summaries, and learn what kind of images you should use for your cover photos and profile pictures.

You’ll be set to create content, connect with peers, network and drive leads and grow your following.


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WHO THIS COURSE IS FOR

If you’re just getting started on LinkedIn and need to learn how to build out a personal or business profile. Or if almost no one is clicking on things you post, or you have no idea how to get the most out of LinkedIn to promote your business, this course is for you. This course is also for long-time LinkedIn users who want to take their LinkedIn marketing to a new level.

After taking the course, you should be comfortable using LinkedIn to promote your business, and be able to grow your LinkedIn following and effectively promote your business on LinkedIn.


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HOW THE COURSE IS STRUCTURED

The course first gives you solid LinkedIn marketing fundamentals. After that, the course discusses various LinkedIn platform & marketing strategies.

  • Introduction to LinkedIn

  • Using LinkedIn for Business Use

  • Using LinkedIn for Personal Use

  • Advanced Discussion: Content Best Practices


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CLASS PROJECT

  • Register for LinkedIn & download and install the LinkedIn app for your Android or iOS device.

  • Think about a good username that reflects you or your brand.

  • Write a compelling profile description, and fill out your profile.

  • Upload a cover photo and profile photo.

  • Share the link to your LinkedIn account to get positive feedback from the community.

Goal: Get yourself setup on LinkedIn and learn how the platform works and the best way to interact with other users. Start getting followers by creating content & engaging with others.


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YOUR TEACHER - SCOTT D. CLARY

As a career sales and marketing executive & leader, I've worked with a wide variety of organizations and peers, training thousands of individuals on both the hard and soft skills required to excel in their career.

On a professional level, I've worked within all size companies, and I've sold and marketed (as well as lead teams that have sold and marketed) to some of the most iconic F500 / F100 brands throughout my career.

I'm fortunate to have over 100+ of my thoughts and insights on sales, marketing, technology, business and entrepreneurship published in outlets such as Forbes, Wall Street Journal, Hackernoon, The Startup and others.

I'm the host of the Success Story Podcast (1m+ downloads), author of the ROI Overload Newsletter (with 30k subs and counting), founder of ROI Overload, a Sales & Marketing Community. (250k Followers) Newsletter, Publication & Startup Resource and a career Sales & Marketing exec.

I talk about sales, marketing, growth and startups on Twitter or LinkedIn @scottdclary


Content

Introduction

Introduction

LinkedIn for Beginners

Introduction to LinkedIn
Using LinkedIn for Business Use
Using LinkedIn in for Personal Use

Advanced Discussion

LinkedIn Content Best Practices

Screenshots

How To Use LINKEDIN For Beginners (Business & Personal) - Screenshot_01How To Use LINKEDIN For Beginners (Business & Personal) - Screenshot_02How To Use LINKEDIN For Beginners (Business & Personal) - Screenshot_03How To Use LINKEDIN For Beginners (Business & Personal) - Screenshot_04

Reviews

Quynh
September 12, 2022
I am new to Linkedin and feel absolutely stunned by this course. It gives me clear overall view about this platform in a short time. Strongly recommend. Really helpful, straight forward, on-point and effective
Nguyễn
September 4, 2022
It is very informative and helpful. It helps me get a brief idea to build my LinkedIn profile better.
Omar
June 11, 2022
I was able to extract a lot of information about Linkedin, especially the advanced section. Excellent course.
Malgorzata
April 11, 2022
It was okay, but unfortunately the presentation in the back did not go with what was being explained- so sometimes it was hard to keep up. .
Ron
March 3, 2022
Very basic and not time consuming. Exactly what I needed to comfortably get started! Finished course and very satisfied!! I have never been a fan of social media and this made things simple and comfortable enough to dive in and get started "correctly" on LinkedIn!! I would have waisted so much time and effort without this! Thank you!

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Related Topics

3934472
udemy ID
3/24/2021
course created date
3/27/2021
course indexed date
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