Introduction to Programmatic Advertising - 2024

Would You Like To Learn More About Programmatic Advertising?

If you have heard about programmatic advertising and would like to know more about this truly innovative form of advertising, then you are in the right place, as this certification course will teach you the foundations of programmatic media buying and selling.

To buy the Complete Programmatic Advertising Course, search on Udemy for "The Complete Programmatic Advertising Course".

What You Will Learn

At the beginning of this course, you will learn how online advertising has evolved over the years, meaning what approaches were followed in the past, what challenges emerged and how those gave rise to this brand new form of online advertising. Next, I will introduce you to programmatic advertising and more specifically cover:

• What programmatic advertising is;

• Its adoption over the years;

• Its benefits;

• The marketing objectives one can achieve.

Following that, you will learn which are the eight main participants in the programmatic advertising ecosystem. I will also take you through how all those participants can work together, the costs of using their services as well as which platform vendors are the most popular ones. Some of those participants I will take you through are:

• Advertiser

• Agency

• Publisher

• Ad Network

• Ad Exchange

• Demand-Side Platform

• Supply-Side Platform

• Ad Server

• Data-Management Platform

• Ad Fraud Detection & Protection Platform

• Creative Management Platform

After that, I will take you through different ways of buying media programmatically. You will learn how all those methods work through the use of illustrated examples, their benefits as well as why some methods are becoming more popular than others:

• Real-Time Bidding

• Open Auctions

• Private Auctions

• Programmatic Direct

• Preferred Deals

• Guaranteed Deals

Then, you will learn about the six programmatic advertising formats. I will explain in great detail, how each advertising format differentiates from the rest in terms of audience targeting, ad serving and campaign performance measurement, as well as highlight the benefits they can bring to both advertisers and publishers:

• Programmatic Display Ads

• Programmatic Video Ads

• Programmatic Native Ads

• Programmatic TV Ads

• Programmatic Audio Ads

• Programmatic Digital Out-Of-Home Ads

Once all those are covered, you will learn all the prospecting and remarketing tactics followed by advertisers:

• Contextual Targeting

• Placement Targeting

• Demographics Targeting

• Geo-Targeting

• Lookalike / AI Audience Targeting

• 3rd-Party Audience Segment Targeting

• Layered Targeting

• Standard Remarketing

• Dynamic Remarketing

• Custom Remarketing

Who Is This Course For?

This course has no pre-requisites and it is suitable for anyone wanting to gain knowledge of programmatic advertising, whether they have no experience in the field or already online advertising campaigns. Therefore, it is ideal for:

• Digital Marketing Professionals, who have heard about programmatic advertising and wish to grow their skills further to advance their career.

• Online Advertisers, who currently run online ads but would like to grow their career further.

• Professionals with Traditional Marketing Background

• Sales, PR, Communication, Creative & IT Professionals

• Entrepreneurs & Business Owners, who would like to take their business to the next level.

Why Does This Course Offer Excellent Value for Money?

High-Quality Course

• Well-Designed Presentations

• Illustrated Examples

• Well-Structured Course

No Fluffing

• 3+Hour Course

• Get Straight to the Information You Need

Certificate of Completion

• Advance Your Career

Mobile Application

• Download lessons on your Android or iOS device

• Take lessons while commuting to work