How to Write a Communication Strategy

Management Blueprint Series: Improve writing skills, write quality communication strategies, showcase results, save time

3.70 (98 reviews)
Udemy
platform
English
language
Public Relations
category
instructor
How to Write a Communication Strategy
410
students
38 mins
content
Jan 2020
last update
$34.99
regular price

What you will learn

Write a communication strategy in 2 - 3 days

How to write a communication strategy

How to prepare a communication strategy outline

How to prepare a communication strategy template

How to write quality content and give the plan a professional look

Why take this course?

Welcome to our course on How to Write a Communication Strategy.

This course is designed for entrepreneurs, managers, communication professionals and everyone else seeking practical advice on how to write a quality communication strategy, quickly and effectively.  By the end of the course, you will be able to write a quality communication strategy in 2 - 3 days.  You will benefit from practical tips on how to prepare a communication strategy outline, communication strategy template in Microsoft Word, communication strategy presentation template in Microsoft PowerPoint, how to write different sections, how to write quality content and how to make it look professional.

Course starts by looking at what you need to consider before you start writing, how to prepare a communication strategy outline and template, how to gather the data, how to start writing different sections, how to complete proofreading, formatting and prepare for a presentation.

First, we start by understanding the current situation of your company in terms of communication.  Then, we analyze the priorities of stakeholders and define the goals and objectives of the communication strategy.  Course continues by showing you how to prepare your unique value proposition as well as how to write each component of the strategy including the aims of the strategy, current situation, assumptions and risks, audiences, strategic communication objectives, strategic communication deliverables and key performance indicators, communication channels and tools, key communication messages, action plan and budget plan.

Course includes templates for outline, strategy document template, strategy presentation template and strategy action plan.

The ideal student for this course is a new or existing communication professional or project manager who wants to improve their communication efforts and achieve success with their communication strategy as well as improve their communication strategy writing skills.

There are no requirements necessary to enroll.  We only ask that you come open minded and ready to learn and ready to take some risks.

In order to attend this course, you need to follow the course videos, access additional websites provided in the course, utilize the templates and checklists provided and engage with the course participants and instructor.

If you need personal support, I am here to help!

The instructor for this course is AJ who brings a wealthy business and educational background including 20 years of business experience having founded and developed multiple companies.  Also, AJ has an educational background teaching Entrepreneurship courses to University students.

Screenshots

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Our review

### Course Review Summary **Overall Rating:** 3.75/5 The course has received a wide range of feedback, with most users finding it methodical, detailed, and informative. Below is a synthesized review of the course based on recent reviews: #### Pros: - **Methodical Approach:** The course content is well-organized and systematic, allowing learners to follow along easily. - **Detailed Content:** Users appreciated the depth of information provided in the course. - **Practical Resources:** The resource materials included are considered very helpful and easy to follow. - **Comprehensive Coverage:** Users learned everything they needed about communication strategy development from the course content. - **Accessibility:** The course is designed to be listened to with minimal visual content required, which is beneficial for those who prefer audio learning or have limited access to visual materials. - **Beginner-Friendly:** The presentation is suitable for beginners and provides a good starting point for understanding the basics of communication strategy. #### Cons: - **Lack of Real-World Examples:** Several users felt that additional "show & tell" documents, examples, and case studies would greatly enhance the learning experience by providing tangible applications of the concepts taught. - **Missing Templates:** A few users pointed out the absence of a downloadable template, which is a common expectation for such courses. - **Typographical Errors:** Some users reported encountering typos in the presentation material, which may impact the perceived credibility of the course. - **General Content:** The course was criticized for being too generic and not providing enough specific detail or depth. - **Credibility Concerns:** Some learners expressed doubts about the instructor's expertise after the course due to a perception that the content was vague and lacked in-depth knowledge. - **Desire for More Exercises:** A couple of users felt the need for more interactive exercises, particularly writing components, to aid in better absorption and understanding of the course material. #### Additional Feedback: - **Application to Real-World Problems:** One user is in the process of applying the concepts learned to a real-world problem within their organization and is considering how these lessons fit into their specific context, such as for a nonprofit organization and its customers. - **Language and Credibility:** There were comments regarding the presence of English errors that may affect the course's perceived credibility. ### Conclusion: The course offers valuable insights into communication strategy development, with particularly strong points in its structured approach, practical resources, and beginner accessibility. However, to truly enhance the learning experience, it would benefit significantly from incorporating more concrete examples, providing downloadable templates, reducing typos, and offering a variety of interactive exercises for deeper engagement. Users are encouraged to critically evaluate the information and consider how it applies to their specific organizational contexts.

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2522106
udemy ID
8/22/2019
course created date
10/29/2019
course indexed date
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