How to Design a Logo - a Beginners Course

Creating logos isn't easy, especially when working with particular clients. And with so many designers out there, differentiating yourself can be difficult.

Knowing how to effectively map out your ideas will be the foundation on which you can craft extraordinary logos and bring something fresh to the table that clients can't refuse. This is how you make clients happy, draw attention to your work, build your client base, and potentially earn more money.

Learn How to Design an Eye-Catching and Effective Logo Every Time.

• Generating and Sketching Design Ideas Quickly
• Fonts and Text Positioning
• Color and Format Options
• Using Adobe Illustrator for Creation of Logos
• Submitting Design Ideas and Working with Clients

Make Every Client Happy by Designing a Great Logo

The most difficult part of working as a designer is being able to generate a logo that a client will be happy with. The key is knowing how to understand a client's expectations, and using the right tools to draft ideas quickly. As a designer, you should also know how to properly position text, and how to choose the right colors and fonts that will represent a business in the best and most accurate way.

Contents and Overview

This course, containing over 42 lectures and 2.5 hours of content, provides step-by-step instructions on logo design. No logo design experience is required; however, you should have a full or free trial version of Adobe Illustrator, even though you don't need prior knowledge working in this program.

You'll receive a 61-page eBook on how to design logos, as well as information on how to receive a logo design brief from a client. Then you'll learn how to collect reference materials and imagery to sketch out ideas.

Upon completion of this course, you'll understand mind mapping and mood boards, which help you brainstorm logos. You'll know how to create unique symbols, add elements to a word, use geometric shapes and initials, and position text properly.

Students will nail the basics of Illustrator, know where to find free fonts, and create logos in color, black and white, and in different formats. You'll also receive tips on sending ideas to clients, making changes and finalizing a logo, and pricing your work. All of these skills will make you a more valuable designer or allow you to use your creativity to make your own logos.

🌟 **Course Overview:** **Rating:** 4.2/5 (based on recent reviews) The course is highly rated for its comprehensive approach to logo design, offering both an overview of the design process and detailed examples using real-life client interactions. It's particularly appreciated for its clear explanations, suitable for beginners and those looking to refresh their skills in Adobe Illustrator. The instructor, Tara, is commended for her "NoBull" attitude, concise information, and warm personality. **Pros:** - **Instructor's Expertise:** Tara is knowledgeable and delivers content in a way that is both easy to understand and engaging. - **Real-Life Examples:** The course uses real client examples, which brings the material to life and provides practical insights. - **Thorough Coverage:** It covers the process from initial client meeting to final design and invoicing, offering a complete picture of logo design. - **Business Aspects:** The course doesn't just focus on the technical aspects but also covers business considerations like pricing and client interaction. - **Educational Value:** The course is considered instructive and educational, with many learners reporting improved skills and increased confidence in using Illustrator for logo design. - **Downloading Samples:** Access to downloadable files from the course is beneficial for practical application of concepts learned. - **Updates Suggestion:** Some users suggest that updates to the software and course content would be valuable. **Cons:** - **Software Specificity:** All downloadable files are in Adobe Illustrator format, which may not be accessible to users who do not have this software. A suggestion for providing PDFs as well could enhance the course's inclusivity. - **Outdated Software Reference:** The software used (CS5 and CS6) has been outdated since 2012, with newer versions available that offer improved workflows. An update to reflect current software would be helpful. - **Target Audience Clarification:** Some reviews suggest that the course title or description could specify that it is aimed at beginners in Adobe Illustrator, which would set clearer expectations for potential learners. **Learner Feedback:** - Many learners have regained their creative spark and found the course to be an excellent starting point for those new to logo design or Adobe Illustrator. - The course is praised for its ability to inspire and provide a solid foundation in both the creative and business aspects of logo design. - Seasoned illustrators also find value in the course as it refreshes their skills and offers money-saving ideas and shortcuts. **Final Verdict:** This course is highly recommended for anyone interested in learning logo design, particularly those who are beginners or looking to update their knowledge of Adobe Illustrator. The course's combination of creative process, business considerations, and practical examples make it a well-rounded choice for aspiring designers. An update to the software content would enhance its relevance for current users of Adobe Illustrator.