Digital Marketing


How To Craft An Irresistible Lead Magnet To Build Your List

Step-by-step formula to create a compelling offer that will drastically increase the growth of your list instantly

3.75 (222 reviews)



1 hour


Oct 2018

Last Update
Regular Price

What you will learn

Learn how to craft a lead magnet that will increase your conversions, generate more revenue and supercharge the growth of your email list

Learn why you can’t live without a lead magnet

The biggest benefit of having a compelling lead magnet

The #1 mistake marketers make when growing an email list

Dozens of highly converting lead magnets

Learn why defining the desired outcome of your audience is the first step

Data-driven approach to determine the No. #1 need in your market and how to create a lead magnet that reflects this

Three 100% free research tools to get deep market insights in less than 20 minutes

Six key factors to consider when creating a high-quality lead magnet

My Lead Magnet Resources Toolbox

…and much more!


Marketer’s Complete Course on Creating a Strong Lead Magnet

Master the technique of creating a lead magnet that will increase your conversions, boost your revenue, and accelerate the growth of your email list.

Your lead magnet is the core element of your list-building efforts. It is a piece of information that you exchange for the email address of your prospect. This course will take you through a step-by-step process to determine the best leads in your market as well as create an effective lead magnet.

Create a Highly Converting, Irresistible Lead Magnet

  • Accelerate the Growth of your Email List Instantly
  • Learn to Define the Desired Outcome of Your Audience
  • Review Dozens of Examples of Highly Converting Lead Magnets
  • Create a Compelling Offer that Your Audience Can’t Resist

Join the Top 5% of Marketers Who Grow Their List Quickly and Easily

If your lead magnet isn’t something that your target audience wants, then it might be impossible to grow your list. Many people spend years testing their lead captures. Save yourself time and money by mastering the technique of creating a lead capture that works.

This course takes a data-driven approach to determine the number-one leads in your market and what it is that they want, so you can create a lead magnet that appeases that desire.

Contents and Overview

First you’ll learn what a lead magnet is while discovering the impact it can have on your business. You’ll learn what the top mistake is that most marketers make when growing their email list, so you can avoid it.

Next you’ll review different types of lead magnets so you can create your own irresistible bribe for your audience. You’ll learn how to determine the biggest need of your market so your lead magnet resonates.

Now you’re ready to craft your lead magnet. You’ll learn the six rules to obey when creating it so you will stand out from your competitors.

Toward the end of the course, the instructor will share with you his Lead Magnet Resources Toolbox, so you are equipped with the top resources to sell your lead magnet.

After the course, you’ll be well on your way to building an email list containing more prospects than you ever imagined. It all starts with a compelling lead magnet, which this course will ensure you have.


How To Craft An Irresistible Lead Magnet To Build Your List
How To Craft An Irresistible Lead Magnet To Build Your List
How To Craft An Irresistible Lead Magnet To Build Your List
How To Craft An Irresistible Lead Magnet To Build Your List


Lead Magnet Mastery

Meet & Greet

What Is A Lead Magnet?

The Benefit Of Having An Attractive Lead Magnet

The #1 Mistake 99% Of Marketers Make When Growing Their Email List

Lead Magnet Types

The #1 Lead Magnet That Will Skyrocket Your Business Instantly

It’s Action Time – Homework

What’s The Desired End Result Of Your Target Audience?

Data-Driven Approach To Identify The Desired End Result

The Lead Magnet Is About Taking The First Step

How To Create A Lead Magnet From Scratch

It's All About The First Step

My Resource Toolbox


Bonus Lecture: Get Any of Sandor's Course for Up to 95% OFF!


Megan11 November 2019

I watched this course with previous experience in lead generation and I feel that the information could be useful to a complete beginner, but there is a lot of repetition involved and I felt that a lot of this course could have been summarised in a checklist.

Hope27 May 2019

Good theoretical information - some good ideas. For me I needed a course with more practical training.

Tashandra1 May 2019

The point that was made in video 2 could have been made in one or two minutes, ie ' provide a good qualtiy lead magnet that will be of value to your customer and that you personally would consider paying at least $7 for....' instead it is incredibly repetitive - at times using inappropriate language just to make the same point about how a poor lead magnet will not convert but a good one will....! Disappointing information here - hope the course improves. Thankfully the pace and tone of the course improved dramatically after video 2 (seriously cut it down - please!!! Or consider just making it a slide bulletpointing the main takeaways!!) I almost dropped out at that point leaing a 1.5 star rating but luckily had started a separate course by Sandor which was very good so thought I would continue with this course and it was certainly a lot better from there on. Thank you for the information on the research - not all new but well explained in a clear concise manner. Some good points of action made. Provides a good starting point.

Anidhya25 December 2018

Good explanation and well organized. Got good inputs. It would be better if instructor can find and show the examples other than Digital Marketing. It could rather be some FMCG product or some online software product.

Leigh22 October 2018

A well-presented and informative course presented in a lively and friendly manner. Well worthy the five stars that I have given it.

Nicholas9 September 2018

As someone who is just starting an online business, I have been finding it hard to really nail down my lead magnet. I had a small understanding of what was needed, but the finished product was pretty haphazard to say the least. This course helped me to now put it into a logical order.

Anders25 June 2018

I was hoping for a bit more in-depth about what makes a great lead magnet. The whole course is pretty much common sense.

Lauren16 April 2018

Very informative... really like how the in formation flow... I originally started with how to build a landing page from scratch. The resources are usefull.

Sergio8 March 2018

Had a lot of fun and took a ton of notes going through this training. I loved the easy-going and relaxed vibe the teacher had throughout the entire training and would strongly recommend this course to anyone wanting to improve their free lead magnets and building their subscriber's list.

Natalie29 January 2018

Covered the very basics in why you need a lead magnet, things to look out for but I really wanted to see how to actually create a lead magnet so seeing some examples or even talking through the creation of a real one would have worked a lot better. There was one video that was entitled creating a lead magnet but just covered the things you need to consider. Wasn't much help for what I was looking for in a course. Definitely would not have paid full price for this.

Mark17 September 2017

This course material is incredibly easy to follow and absorb. And the lessons are short and jammed pack with extremely practical insights, you can learn and begin implementing right away!

Fritz14 September 2017

It's neat and complete. The course teaches about different kinds lead magnets, which are the quickest and easiest, how to decide on a topic and even how to get it done for you.

Rowena6 June 2017

There was a lot of repetition and unnecessary padding in the early part. However, there were good ideas and advice on how to develop a lead magnet that were very helpful. And I now feel more confident about developing a lead magnet.

Lâm14 March 2017

Great course. this course provide me a lot of useful information to build a good lead magnet for landing page. What I like the most is that the instructor give all tools to research the market, and these tools are complete free and informative. Thank you so much.

Hector11 January 2017

Great course... I recommend that people purchase it! The research and resources alone are worth the price I paid.


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