☑ Introduction to Video Marketing
☑ Pre-Production (Writing a Script, Presenting Yourself, Types of Videos)
☑ Production (Basic Camera Settings, Capturing Great Audio, Lighting, Composition)
☑ Post-Production (Organizing Footage, Video Editing Programs)
☑ Distribution to Social Media, Google Search and Broadcast Television
☑ Branding (Choosing a Title, Description, Thumbnail)
☑ Tracking Key Metrics (KPI's to Watch)
Learn How To Grow Your Business With Video Marketing!
Enroll now to unlock over 35 videos, guides, templates and more to create engaging video content with your mobile device.
The Beginners Guide to Marketing Your Business with Video eCourse is designed to give you the tools you need to create professional video content that attracts, converts and delights to grow your business. Learn how to create engaging promotional content, live streams, social media stories and more all with your mobile device.
What's In This Course?
First, we’re going to cover the benefits of video marketing and how your business can take advantage of it. Next, we’ll take a look at the best types of videos to create based on your goals and how to craft an effective and engaging message. Then we’ll dive into setting the scene with great audio, lighting and composition and bringing all of the elements together through the video editing process. Lastly, we’ll discuss distributing your video to the platforms your audience visits most and learn which metrics you should focus on to track the results. And as a bonus, we’ve included a one-hour webinar that teaches you how to leverage Facebook, LinkedIn, and YouTube advertising to reach your audience after the video has been produced.
Developed for Beginners - Learn how to produce engaging video content from beginning to end with devices that you already own.
Lifetime Access & Updates - Once you enroll, you'll have lifetime access to this course as well as free future updates!
Efficient - We developed this eCourse to be completed in under two hours so that you can put your skills to work and get back to business!
Case Studies - We will show you examples of what works and what doesn't when creating content.
Helpful Guides - We've included useful guides, templates and resources to assist you on your Video Marketing journey.
Interactive Quizzes - Put your newly developed skills to the test with seven unique quizzes after each chapter.
Chapter 1 - Welcome
Lesson 1.1 - Introduction
Chapter 2 - Introduction to Video Marketing
Chapter 2 Overview
Lesson 2.1 - What is Video Marketing
Lesson 2.2 - Why Video Marketing is Effective
Lesson 2.3 - Video Investment & ROI
Lesson 2.4 - How to Implement Video Marketing
Chapter 2 Quiz
Chapter 3 - Pre-Production
Chapter 3 Overview
Lesson 3.1 - Choosing Content
Lesson 3.2 - Buyer’s Journey
Lesson 3.3 - Writing a Script
Lesson 3.4 - Styles of Videos
Lesson 3.5 - Video Length & Engagement
Lesson 3.6 - Presenting Yourself
Chapter 3 Quiz
Chapter 4 - Production
Chapter 4 Overview
Lesson 4.1 - Before Your Hit Record
Lesson 4.2 - Basic Camera Settings
Lesson 4.3 - Audio
Lesson 4.4 - Framing Your Shot
Lesson 4.5 - Setting the Scene
Lesson 4.6 - Lighting
Chapter 4 Quiz
Chapter 5 - Post-Production
Chapter 5 Overview
Lesson 5.1 - Shooting for the Edit
Lesson 5.2 - Organizing Footage
Lesson 5.3 - Video Editing Programs
Lesson 5.4 - Finishing Touches
Chapter 5 Quiz
Chapter 6 - Distributing Your Video
Chapter 6 Overview
Lesson 6.1 - Finding Your Audience - Social Media
Lesson 6.2 - Finding Your Audience - Web-Google
Lesson 6.3 - Finding Your Audience - Broadcast Television
Chapter 6 Quiz
Chapter 7 - Branding Your Video
Chapter 7 Overview
Lesson 7.1 - Branding & Repurposing
Lesson 7.2 - Video Packaging
Lesson 7.3 - SEO Optimization
Chapter 7 Quiz
Chapter 8 - Tracking Key Metrics
Chapter 8 Overview
Lesson 8.1 - Tracking Metrics
Lesson 8.2 - KPI’s To Watch
Chapter 8 Quiz
Chapter 9 - Wrap-Up
Lesson 9.1 - Conclusion
Bonus - Video Marketing Webinar
Creating Brand Videos and Launching Effectively with Digital Marketing Webinar