Guerrilla Marketing School

A global pioneer in guerrilla marketing teaches you how to develop creative, effective marketing ideas for your business

4.00 (61 reviews)

Udemy

platform

English

language

Other

What you will learn

A basic history to Guerrilla Marketing, Ingredients needed to create a Free Thinking Idea, Actionable creative development techniques, new approaches to commercial communication challenges, hands-on experience developing a Guerrilla Idea

Why take this course?

An interactive workshop exploring guerrilla marketing ideas and non-traditional marketing

From ancient Greece to the world's most successful small car launch, you will explore guerrilla and non-traditional marketing as its evolved throughout the ages.

Hayes shares his personal case studies from his 15 year career as a Creative Director and global pioneer in modern guerrilla marketing.

You will discover the tricks and creative techniques to develop effective guerrilla marketing ideas.

The final lectures will give you the opportunity to apply what you've learned and flex your creative muscles in answer to two fun, challenging briefs.

Finally, submitted student work will be subject to a kind but fair critique which will help you sharpen your skills and abilities to sell creative thinking.

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Screenshots

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Reviews

Joshua

June 14, 2018

I'm glad I could learn about "Guerrilla Marketing", as it was a topic I was curious about. I wish there were tests to help me remember this topic, and help me better apply it in the future.

Jean

November 28, 2016

lots of examples and the stories behind them. this lecture is broadening the way I think about certain types of marketing and ways to grab attention as compared to traditional media.

John

August 3, 2016

I appreciate the simplicity of the course though I expected a bit more content but I guess its always about the quality than the quantity. I would have loved it if he walked us through examples of guerrilla marketing campaigns he has done and why they succeeded.

May 19, 2015

Floyd simplifies the necessary elements of guerrilla marketing in a package, which gives you a glimpse of how the creative process behind guerrilla marketing looks like. Of course, the creative briefs is the fun part of the whole course as you can practice what you have learned and get insightful and no-BS feedback from the instructor, Floyd, himself. Thanks for sharing the idea of box-free thinking!

Tom

April 29, 2013

Enjoyed watching the lectures at my own leisure. Floyd's personal experience on guerrilla marketing and getting the inside story on launching products is worth the time for this course.