Udemy

Platform

English

Language

Advertising

Category

Google Analytics Secrets for Ads (+11 Remarketing Tactics)

Learn how to repeatedly turn browsers in to buyers and clicks in to sales with advanced Google Analytics and Remarketing

4.45 (44 reviews)

Google Analytics Secrets for Ads (+11 Remarketing Tactics)

Students

3 hours

Content

Aug 2019

Last Update
Regular Price


What you will learn

How to extract every conversion from Google Ads using Analytics


Description

In this training you will learn the blueprint that took one advertiser from $39,260 to over $1 Million in 12 Months.

Go beyond the basics, ditch the theory and work through real-world actionable examples, that you can apply to your business - today.

  • 38 HD Step-by-step Video Lessons

  • Real-World Examples and Not Just Theory

  • Remarketing Tactics You've Never Heard Of

  • Build the Best Advanced Segments

  • Deploy Quick-Fire Reports for Quick Rewards

  • Mine for Sales in Your Search Query Goldmine™

  • Go Big Fish Hunting for Bigger Average Order Size

  • Multi-channel Trend Spotting for Bigger ROI

  • Deploy Retargeting Strategies That Just Work

  • And Many More Ways to Get Your Website Selling Faster

Tailor Google Analytics to your unique online business, or miss a massive opportunity for more sales.

There's no quick-fix, one size fits all method, even though people try to sell you that all the time.

I’ll let you in to a secret...

You don’t have to keep spending more on marketing:

Have you exhausted the bootcamps and basic training, and are you finding best practice old hat?

Then perhaps you feel the only option is to spend more on your marketing campaigns.

But, spending more on marketing is not the only answer.

It certainly shouldn’t be the first, either.

This training will take your website sales performance to the next level. You’ll learn how to better measure your marketing, so you know precisely where to spend your hard-earnt marketing budget.

With a data-driven approach, you’ll put yourself ahead of competitors and other marketers.

Dive even deeper and discover how to take your digital campaigns, online store and career to the next level.

Massive growth (and not of the medical variety):

Using just a few of the tactics revealed in this training course, we took this online store from $39,260 to $1,116,280 revenue, in just 12 months.

A staggering 28x growth, and it's not stopping there either with a projected $2M in revenue this year.

Notice how the cost to do business (website visits) remains constant, whilst revenue goes up and up?

Like I say, you don't have to keep ploughing more money in to marketing to grow your sales.

Now it would be dishonest of me to promise the exact same results for you - but if this training enables you to 'just' double your revenue, how would that change your business?

Who Is The Instructor?

Hi there, I'm Ed Leake, and I was one of the first 0.00001% of the world’s population to own a domain name and monetise a website.

I don’t say this to brag... well, maybe just a little.

I say this because you’re probably wondering … “who is Ed anyway?”

Thankfully, I'm no internet 'guru'.

  • Okay, I built my first website back in 1996...

  • That means I have a few decades of experience in this internet stuff.

  • I’ve managed over $50 Million in ad spend.

  • I'm a business owner, ppc-nerd, investor and mentor.

  • I've been running my agency Midas Media for a decade.

  • I acquired Adboozter, the cost-effective alternative to Wordstream.

  • And I'm launching AdEvolver - to help you level up your Google Ads performance.

Nerds know stuff.

I help people grow their businesses from little to large, using PPC (pay per click advertising) and Analytics. With a big dollop of conversion optimisation thrown in for good measure – pun intended.

That’s nerd (not guru) power!

The stuff I share with you is what drives my own business strategies and client wins.

I’m a devout workaholic, coffeeholic and motorsportholic; but I refuse to admit my addictions. :-)


Content

Introduction - Clean Data is Digital Life (or Death)

Good Housekeeping is Critical

Fault Finding Common Problems

Critical Conversion Tracking

Conversions & Segments

Conversion Solutions

How to: Use Advanced Segments

Let’s Build Advanced Segments

Let’s Build Advanced Segments (Part 2)

Hands-on with Advanced Segments

Search Query Goldmine

Search Query Goldmine (Part 2)

Search Query & ROAS Opportunties (with heatmaps)

Big Fish Hunting

Avoiding Cold Feet

Big Fish, Bigger Fish, Whales

Deploy Quick-fire Custom Reports

How to: Find & Fix Dead Ends

How to: Pivot Quantity & Quality

Opportunity vs Reward

Product Performance "V2"

Join Your Digital Dots with Attribution

Attribution, It's a Trap!

How to: UTM Tracking Templates to improve your data

AdWords & Analytics Disagree + Quick Fix

These Questions of Your Customer Journey

Multi-channel Trend Spotting

Go Deeper with Conversion Path, Lag and Assists

Attribution Models, Pros & Cons

Default, First, Last and AdWords Last Click Models

Linear, Positional and Time Decay Models

Building Your Custom Attribution Model

Easy Remarketing Tactics

Let's Talk Retargeting Tactics

Low Hanaging Fruit, Layered Bids & Distracted Buyers

Time Based Segments Convert Like Wildfire

Ditch the Discounts, do this Instead

Riding Competitor Coat-tails

RLSA + DSA, the Lazy Switch

Close Your Eyes & Think of ROI

Bonus: Advanced Retargeting Tactics

Reinforce Your Email Opens

Exit Page Superpowers

Supercharge Sales with Site Search Retargeting

The Double-tap Re-engagement

Burn Baby Burn


Reviews

D
David31 May 2021

Easy to follow, professional lessons with excellent video production. Tons of actionable info. I took a ton of notes! The best course I have ever purchased on Udemy. Ed is a gem.

A
Arsen16 December 2020

Very useful tips for people, who are somewhat familiar with gads and analytics, thank you, would definitely buy a follow up course.

A
Alex1 January 2020

This is a truly exceptional course. The instructor really provides lots of Insights for Google Ads using Google Analytics using practical examples you can easily adopt to your Analytics and Ads Campaigns. You should take this course if you already have some experience running Google Ads campaigns and it will give you tons of ideas to optimize them as well as create new audiences for remarketing. Highly recommended!

B
Barry10 August 2019

Not just theory! This course takes action! I love the real world examples. It starts off with the fundamentals but Ed quickly gets in to the weeds and details. The remarketing section is worth the entry price alone - it's very awesome content. Easily the best GA course I've covered because I can actually use and apply the things I've learned in the real world. If I could give 6 stars, I'd have given 6!

J
Josh9 August 2019

Ed is a wealth of knowledge, and his perspective comes from that of a person who still SEES campaigns. (I've learned how few of the talking heads actually manage accounts - and was extremely surprised) This is a great, INSANE value from someone that knows their stuff - even offering useful tactics that will improve your proposals & increase sales. (Looking at you RLSA+DSA) This is a great place to start if you're looking for the basics or a course where you can pick up new tricks that will delight your clients.

J
John9 August 2019

This is unbelievably good. Hands down the best course I've taken on Udemy. The presentation is top-notch by Ed Leake, but more importantly the content has real hidden gems. I hope Ed does more of this. I considered myself knowledgeable on ads and analytics, but I've learnt quite a few new things here.

D
Doug9 August 2019

Ed puts out a ton of well-thought-out and highly actionable information that makes this course incredibly useful. Even as someone with 10 years experience in paid advertising, I know I'll be coming back to this course as Ed explains everything you need to know far better than I've heard anyone else explain Analytics for Advertisers. A must-have for anyone working in PPC.


2489010

Udemy ID

8/1/2019

Course created date

8/9/2019

Course Indexed date
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