Google Analytics For Beginners

Complete Guide from setting up your Google Analytics Account to diving further into Google Analytics & reporting

4.27 (530 reviews)
Udemy
platform
English
language
Digital Marketing
category
Google Analytics For Beginners
82,289
students
1.5 hours
content
May 2020
last update
$19.99
regular price

What you will learn

Installing Google Analytics Tracking Code on your Website

Setting up Goals and Conversions for Marketing Campaigns

Be able to get insights out of data for decision making

Predict future behaviour of website users

UTM Parameters

Customizing Google Analytics Dashboard

Filtering Internal Traffic inside Analytics Data

Become comfortable using Google Analytics

Description

This course will teach Google Analytics from scratch. Here is the overview of what you are going to learn,

  • Setup Google Analytics Account

  • Installing Tracking Code on your website

  • Configure Marketing Goals

  • Setup Filters

  • UTM Parameters

  • Generating Reports ( Audience, Real-time, Acquisition, etc. )

Who this course is for:

  • Bloggers

  • Webmasters

  • Online Business Owners

  • Marketing Professionals

  • Intermediate level Digital Marketers

  • Beginners in Web Analytics

  • College Students

Content

Introduction

Introduction

Installing Google Analytics Code on Your Website

Creating Google Analytics Account
Installing the Tracking Code on a Wordpress Website
Checking the Tracking Code Installation

Deep Dive into Analytics

Terms and Definitions in Analytics
How to Setup IP Filters in Your Account
How to Create Annotations
How to Create Remarketing Audience
Building Links with UTM Parameters
How to Create Goals and Funnels
How to Create Segments in Google Analytics
How to integrate Search Console & Analytics
Custom Alerts

Types of Reports

How to Create Custom Dashboards and Reports
Real-Time Reports
Audience Reports: Overview & Active Users
Audience: Cohort Analysis
Acquisition Reports
Behaviour Reports

Reviews

Bhupesh
April 12, 2022
A lot of 'Why?' is missing from the explanations and content. Explanations can be done with proper examples.
nittin
March 12, 2022
Perfectly explained from scratch. Thanks to the instructor to make this course run in a smooth pattern. Learnt the basics of Google analytics with ease without any prior knowledge of it. Keep doing the same.
Sachin
March 9, 2022
i find this course very usefull as the mentor teaches with perfection to every small details in the google anylytics ,so far i loved this course.
Sabarish
January 6, 2022
Really appreciate all the efforts taken in presenting Google Analytics in simplified form. I felt good.
Pemal
November 21, 2021
First time introduced by Google for showcasing case studies and interview preparation. Simply the best online course I have accessed. I have taken so far on Coursera, It come with some of the best resource and practical knowledge. Great first step to jump in your career to success. Great introduction into the many skills a data analyst uses daily. So helpful for Junior Data Analyst job search preparation. I highly recommend following 'your own' case study! You do not require any prior knowledge of coding to partake in it. Good luck and enjoy the course. Thank you Udemy, Thank you Google. Thanks a lot to all staff of this best course!
Jessamine
August 28, 2021
Thank you for the very informative topic. The speaker is quite knowledgeable and generous in sharing.
Noaman
August 7, 2021
Very well presented and presenter concise and clear communication helps in undertstanding thoroughly what he is delivering the subject matter.
Saheed
July 30, 2021
The course was great for me. I was a novice when I started this course, but I am ready to use everything I learned from this course to get better. Thanks
Muhammad
July 25, 2021
Extreme basic level course with answers of "WHAT". Doesn't worth the time you spend watching the course videos. YouTube has much much better Google Analytics Free videos compared to this course.
Sameer
July 6, 2020
I just love it!! The explanations are clear, we can directly implement what we learn, it's super interesting!

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Related Topics

2663858
udemy ID
11/20/2019
course created date
6/7/2020
course indexed date
Lee Jia Cheng
course submited by