For Entrepreneurs - A 12 Step Formula For PR Mastery

A surefire and proven method to get top media publications to write about your product or service.

3.90 (5 reviews)

Udemy

platform

English

language

Entrepreneurship

What you will learn

Effectively pitch the media to get coveted placements in top publications

The hidden benefits of PR for your company (other than sales)

How to craft a compelling email pitch to a journalist

How to guarantee coverage for your company

What kind of materials to prepare

The death of the press release

Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.

How to contact journalists and track if they're reading your emails

How to find journalists who are influential but no one knows about

How to spy on your competition and see what's working for them

Why take this course?

This course is a lightening fast way to start landing big media outlets even if you have never pitched the media before and don't know where to start. It gives you the formula I use for every project and every client. Using this exact formula and method my clients have received coverage in The New York Times, TechCrunch, Gizmodo, The Washington Post, Mashable, Popular Mechanics, Wired, and a whole lot more.

If you want to get media coverage and don't have time to read countless books on the subject, consider this the Cliff Notes shortcut version to doing so!

Master Public Relations (PR) Quickly Using the Magnetic Public Relations Method

You will learn the following:

The hidden benefits of PR for your company (other than sales)
How to craft a compelling email pitch to a journalist
How to guarantee coverage for your company
What kind of materials to prepare
The death of the press release
Advanced techniques (Newsjacking and others) that can lead to massive amounts of coverage.
How to contact journalists and track if they're reading your emails
How to find journalists who are influential but no one knows about
How to spy on your competition and see what's working for them

After taking this course you will be able to effectively plan and run and end to end PR campaign for your business. Heck, you might even like it so much you start doing it for other businesses too! I did!

Happy Pitching!

Eli Regalado

Reviews

Lisa

February 6, 2022

I really liked what he discussed and his examples. He also is a great speaker. I would have liked to see visual examples of the pitch letters as he was speaking. I only saw the black and white intro photo?

Peter

September 18, 2016

This course could have been so much more, with just a little bit of effort. The first thing that caught my attention was constant background noise from e-mail, skype, twitter or other distractions constantly chiming away. Why can't someone who owns multiple companies either have a computer dedicated to making recordings, or simply live without these constant interruptions for the duration of the recording. It would also be more fluid if he would take a bit of time to rehearse before a recording. Several times he makes a mistake, but rather than edit it, he just starts over again. It just wasn’t very professional. The instructor wants to be able to type much faster then his actual capabilities, if he would just slow down a little, he wouldn’t have to correct and re-correct everything he types. Ironically, slowing down would reduce the time it takes and we wouldn't have to be constantly watching him correct everything he types. There’s a lot of links mentioned, why he can’t take the time to simply copy/paste all these into a text document and make this a downloadable attachment, again reflects in the lack of care that was put into the course. The last three sections are interviews with two authors. While it’s a nice idea, the time spent talking to both of the authors is just enough time to convince you that you that you might buy these books, if you really want to get value from the concepts. Rather than having to invest the 40 minutes listening to rambling interviews and name dropping, a simple bullet point outline of why both books would be a good next step in the learning curve, would have been a better use of my time. I bought it at a sale price, so there’s definitely the value of the sale price in ideas, it just could be so much better, if he would put some care into his presentation.

Charts

Price

Rating

Enrollment distribution

For Entrepreneurs - A 12 Step Formula For PR Mastery - Distribution chart