Change Management: from CRO to Experimentation Maturity

Assess the maturity level, write and pitch a plan, apply Change Management and grow toward an Experimentation Culture.

4.65 (35 reviews)
Udemy
platform
English
language
Strategy
category
Ruben de Boer
instructor
Change Management: from CRO to Experimentation Maturity
212
students
5.5 hours
content
Feb 2024
last update
$69.99
regular price

What you will learn

Improve the experimentation maturity of your organization using change management

Motivate your colleagues and higher management to become more experiment-driven

Assess the current situation and determine the organization's current experimentation maturity level

Learn everything about experimentation maturity and company culture

Write a change management plan and pitch it to the board

Put your change plan into practice using change management and your soft skills

Work on your personal growth to facilitate the change progress and improve your skills

Interview techniques to come up with the best solutions and change plan

Evaluate and reflect on the change process and determine the next steps

Why take this course?

If you want your organization to grow toward an experimentation culture, learn change management to accomplish this, and motivate your colleagues and higher management to become more experiment-driven, this will be the right course for you.

This course is a complete blueprint for every step from a CRO-only situation to an Experimentation Culture. It is based on many books, articles, courses, and my 14+ years of experience in this fantastic line of work.

By taking this course, you will...

  • Improve the experimentation maturity of your organization using change management

  • Motivate your colleagues and higher management to become more experiment-driven

  • Assess the current situation and determine the organization's current experimentation maturity level

  • Write a change management plan and pitch it to the board

  • Put your change plan into practice using change management and your soft skills

  • Work on your personal growth to facilitate the change progress and improve your skills

You will learn everything about your organization, your manager or contact person, and all experimentation maturity levels. In addition, you will learn about the company culture, scope & alignment, team, data, tooling & automation, and the experimentation process.

You will also know how to write and present a change plan, pitch it to the board and prepare for difficult questions. Then, you will put the change plan into practice. You will learn everything about change management, the influence of your soft skills, dealing with resistance, and your personal growth.


Change management course setup

In the first part of the Change management course, you’ll learn to assess the current experimentation maturity of the organization. This includes getting to know the organization, its goals, and its landscape. Also, you get to know your contact person or manager and your landscape using a force-field analysis. Next, through a questionnaire and interview techniques, you will discover the challenges, obstacles, and hidden forces to get to the next experimentation maturity stage.

Next, you’ll learn how to write your change plan, pitch it to the board and prepare for difficult questions.

Next, you’ll learn how to implement your plan using change management, your soft skills, and personal growth.

Finally, you will evaluate, reflect and determine the next steps.


This is a complete course

There is no upsell to another expensive course, and there is no upsell to a coaching program.

You will learn everything about change management and how to implement it. I will only reference my other Udemy courses if you or a team member want to learn more about a specific topic.

This course will cover everything you need to know in a practical and engaging manner. Together, we will go through the change cycle step by step, with useful and practical frameworks and theories you can put into practice straight away.


Start learning change management and grow to an experimentation culture today

If you sign up today, you will have lifetime access to the course, including all future updates. You´ll also get a 30-day no question asked money-back guarantee.

If you have any questions during or after this course, please feel free to contact me. I’ll be happy to help you out. You can use the Q&A feature inside the course, send me a private message, or send an email. I will answer all of your questions as soon as possible.

Ready to get to a culture of experimentation? Sign up today! :-)

Screenshots

Change Management: from CRO to Experimentation Maturity - Screenshot_01Change Management: from CRO to Experimentation Maturity - Screenshot_02Change Management: from CRO to Experimentation Maturity - Screenshot_03Change Management: from CRO to Experimentation Maturity - Screenshot_04

Reviews

Fenil
September 6, 2023
This course is beyond amazing! If you've done CRO already and trying to get to the next level of maturity and drive more value through experimentation, this course is for you. It's very practical, well-structured and actionable.
Mari
January 21, 2023
Great course! I enjoyed the content and the easy to follow format, and Ruben is an excellent instructor. A lot of realistic examples and actionable suggestions.
Ade
January 9, 2023
This guy is awesome ! This is years of experience gained in a just a few hours ! Don’t overlook this topic. Some of the biggest lifts are often the result of multiple failed experiments that turned into learnings. But if you do not have the agency to fail forward because of the expectations of your job title, you will soon run out of gas, motivation and maybe even a job…learning how to create this creative space and mindset is crucial ! Thanks a whole lot for sharing this…A++
Fabian
January 6, 2023
Amazing course once again, Ruben! It definitely helped me to understand what I can do better when managing clients!
Ryan
January 3, 2023
Ruben always covers topics in such detail. He is the CRO's CRO of choice and an amazing coach/teacher. His passion comes through for these courses and I can't wait to see what is next.
Bas
January 2, 2023
When I started out with CRO, Ruben's other courses really helped me implement a proper process. After our CRO team got shut down multiple times, however, I realized that there is much more to it than just running this process in an isolated team. I need to change the mindset of multiple people in the company and change the company culture if I really want it to stick and become truly effective. This course helps massively with that! Ruben clearly breaks down some big ideas into smaller steps that are easy to understand and implement.
Rohan
January 2, 2023
Another great course from Ruben! A detailed and thorough guidance on how to take your organization to next level by embracing a culture of experimentation. This can unlock many opportunities for further growth. Ruben explains everything in a very detailed, structured yet simple terms. Highly recommended! If you're interested in CRO, do check out his other equally good courses on Udemy.
Jake
January 1, 2023
Ruben is a master in this field of experimentation and change management. I encourage you to take this and his CRO course if you want to jump-start your experimentation career. Thank You, Ruben, for your effort in putting this fantastic course together.
Bernadette
January 1, 2023
This course definitely broaden my horizon for creating an experimentation culture and is a great way to start going from CRO to the next step in maturity of your organization. You are able to do the course in steps, because after every section you have work to do. It feels Ruben helps you personally through the difficulty of elaborating change within your job. Just try and see how you are going to manage change.
Doriana
December 30, 2022
This course is very useful and valuable! I have bought many courses from Ruben about CRO and how to improve different aspects of business and I have to say they are the best in which I enrolled. He explains all the concepts in a clear and simple way! Thank you for all this precious content!
Carlos
December 29, 2022
Great course! Ruben does a great job of providing ideas and approaches to shift from CRO as an isolated practice to influencing change and innovation in organizations. Highly recommended.
Lucia
December 29, 2022
Easy to follow course, great quality. There is more to experimentation than only running A/B-tests! This is my first 'change management' course, but Ruben made me realize how important it is for organizations and which role I can play as a CRO strategist / specialist.
Ro
December 29, 2022
Once again, Ruben smashed it. Excellent course to understand the change needed to enable the full potential of iteration, growth, and innovation within organizations working with any sort of digital product. Experimentation is one of the great competitive advantages that lies inside each company, too often unutilized. This course will help you to master this advantage with the potential of creating great value for the company.
Scott
December 29, 2022
Once again, Ruben delivers a unique, highly valuable course that is incredibly well done! He begins with a thought-provoking statement that the CRO process is more than just “running A/B tests.” The broad premise of this course is that in order to maximize the effectiveness of a CRO initiative, it should ideally exist and operate on top of a company-wide experimentation culture. In other words, CRO is significantly more effective (and profitable!) if the organization promotes, cultivates, and embraces a culture of experimentation. But the grim reality is that far too few companies promote, let alone enjoy the benefits of an experimentation culture because changing the culture of an organization can be hard. Anyone who has been involved with organizational change management will know that it can be a highly challenging, long-term task. However, Ruben tackles this challenge (making it super easy for students to both understand and implement) by delivering an incredibly well-thought-out, comprehensive, highly logical road map for HOW to effectively and enjoyably promote an experimentation culture. The bottom line is that this course provides an INCREDIBLE OPPORTUNITY for CRO practitioners to significantly improve their results, professional growth, and reputation by taking CRO to the next level by promoting an experimentation culture throughout the organization(s) they serve.
BENSOUDA
December 29, 2022
An exciting and engaging video, like this one, can be a great way to level up marketing skills in optimization !

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Related Topics

Change Management
5025930
udemy ID
12/15/2022
course created date
1/30/2023
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