Title
Entire Digital Marketing Course: SEO, Paid Ads, GA4 & More
Master Everything in Digital Marketing - PPC, SEO, GA4, GTM, Email Marketing, Content Marketing, Website Development

What you will learn
SEO Fundamentals: Master the basics of Search Engine Optimization, including keyword research, on-page, off-page, and technical SEO, to boost organic search.
Email Marketing Essentials: Develop email campaigns that build customer relationships, drive engagement, and increase conversions with best practices in segment
Google Tag Manager (GTM) Setup and Usage: Explore GTM for efficient tracking, custom event creation, and conversion tracking without the need for coding.
Audience Targeting and Segmentation: Understand how to define, reach, and convert the right audiences using different targeting methods across channels.
Current Trends and Best Practices: Stay updated on the latest trends in digital marketing, including AI-driven tools, content formats, and algorithm updates.
Website Development Essentials: Gain insight into developing user-friendly, conversion-optimized websites, with introduction to basic web design & development.
PPC Advertising: Gain hands-on experience with paid ads on Google and social media platforms, covering campaign setup, targeting, bidding, and budget management
Google Analytics 4 (GA4) Mastery: Analyze and interpret user data, set up key performance indicators (KPIs), and make data-driven marketing decisions with GA4.
Content Marketing Strategy: Learn to craft effective content strategies that engage audiences and drive conversions across various digital platforms.
Marketing Analytics & Reporting: Create detailed reports to showcase campaign performance, ROI, and actionable insights for continuous improvement.
Campaign Optimization: Learn to analyze campaign performance metrics, identify trends, and optimize ads and content for improved results.
Why take this course?
It looks like you've compiled a comprehensive outline for a multifaceted online course that covers a range of topics including digital marketing, content creation with AI (such as ChatGPT), website development using WordPress, and the integration of Google Tag Manager (GTM) with Google Analytics (GA) for tracking and analytics. This course seems to be designed to provide a well-rounded education for individuals looking to improve their skills in digital marketing, content creation, and web development.
Here's a brief overview of each section based on the outline provided:
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Google Analytics 4 (GA4) & Google Tag Manager (GTM):
- Introduction to GA4 and GTM.
- Understanding event tracking in GTM.
- Setting up conversion tracking with GA4.
- Implementing GTM on a website.
- Analyzing user behavior with GA4 reports.
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Email Marketing with Email Service Providers (ESPs) like Mailchimp:
- Understanding ESPs and their role in email marketing.
- Creating email campaigns for promotions, newsletters, and automation.
- Segmenting audiences to personalize email content.
- A/B testing subject lines and email copy.
- Analyzing campaign performance with ESP analytics.
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Course on Email Marketing & Newsletter:
- Crafting compelling email newsletters.
- Best practices for email campaigns to boost engagement.
- How to grow your subscriber list organically.
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Online Marketing with Social Media platforms like Facebook, Instagram, LinkedIn, and TikTok:
- Creating engaging content for social media platforms.
- Advertising on these platforms for better reach and ROI.
- Understanding algorithms of different social platforms.
- Building a community on social media.
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Course on Content Marketing & AI with ChatGPT:
- Introduction to content marketing strategies.
- Leveraging ChatGPT for content generation.
- Tips for writing engaging articles, videos, and podcasts.
- How to use AI for SEO and keyword research.
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Creating Stunning WordPress Websites:
- The basics of WordPress and its importance for businesses.
- How to select and install themes.
- Tips for customizing a website.
- Creating menus and pages.
- Maintaining and updating the website for security and performance.
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Thank You & Call to Action:
- A final note expressing gratitude for interest in the course.
- Encouragement to enroll and explore other courses offered.
This course seems to be a comprehensive guide for anyone looking to build and market their online presence effectively, with an emphasis on leveraging AI tools like ChatGPT for content creation and utilizing Google Analytics for tracking website performance. It would be beneficial for learners to have some prior knowledge of digital marketing, website building, and analytics before diving into this course for the best understanding and application of these concepts.
If you're an instructor looking to create such a course, this outline provides a solid foundation upon which to build your curriculum. If you're a learner, this guide suggests a detailed path to master various aspects of digital marketing, content creation, and web development through a structured learning experience.
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