Disruptive Brand Building

Developing marketing strategies and activations that break through

3.90 (117 reviews)
Udemy
platform
English
language
Branding
category
Disruptive Brand Building
3,774
students
34 mins
content
Dec 2018
last update
FREE
regular price

What you will learn

Marketing & Brand Building Strategy from a 20+ year Branding Veteran

Why take this course?

Taught by Stephen Mikolajczak, a 20+ year Branding Veteran who has built brands across McDonald's, Nestle, Mizuno, and IBM. If you're a start-up looking to establish a brand for the very first time or an existing brand looking to reinvent yourself, this course will walk through creating a laser focus on understanding your audience, different ways to uncover audience insights, and embedding a continuous feedback loop for long term success of a brand.

Our review

--- **Overall Course Review** **Rating:** 3.90/5 **Course Content and Delivery** *Pros:* - **Excellent Source of Information:** The course provides a comprehensive understanding of marketing strategies, brand building, and the integration of these concepts with current market dynamics. - **Clear Communication:** Stephen, the course instructor, communicates complex marketing strategies and ideas in an easy-to-follow manner. His explanations are clear and well-structured. - **Relatable Examples:** The examples used by Stephen are highly relatable, which aids in understanding the concepts discussed in the course. - **Insightful Content:** The course offers deep insights into how brands differentiate themselves from mere marketing concepts and assumptions, providing valuable knowledge for marketers and brand builders. *Cons:* - **Expectation Mismatch:** Some learners felt that the content did not match their preconceived expectations of what a "disruptive marketing" course would entail. They expected more advanced or specific techniques related to creating disruptive marketing campaigns. - **Language and Accessibility:** For non-native English speakers, the lack of alternative text (alt yazı) could be a challenge. The instructor's voice was described as monotonous, and the audio quality was less than ideal, requiring additional effort to listen to the videos. - **Learning Curve for Newcomers:** While those with prior knowledge found value in the course, new learners may find it more challenging to grasp the concepts without concrete examples that directly relate to their learning level. **Course Expectations and Outcomes** - **High Satisfaction Among Learners:** The majority of recent reviews express high satisfaction with the content, finding it both informative and enjoyable, especially in the context of preparing for a course on social media marketing. - **Diverse Audience Appeal:** The course has a wide appeal across different English proficiency levels, as evidenced by the diverse set of reviewers. - **Potential for Improvement:** Some learners suggest that the course could benefit from more practical, hands-on examples and activities to enhance understanding and application of the concepts taught. In conclusion, this marketing course is highly valued for its comprehensive content, clear communication, and insightful approach to brand building. However, it's important for new learners to have some prior knowledge or expectations may be unmet. The instructor's delivery could be improved with more engaging and varied vocal tones, along with higher audio quality. For those interested in the intersection of marketing strategies and brand differentiation, this course is recommended with the caveat that it may require supplemental resources for a more hands-on learning experience.

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1984164
udemy ID
10/23/2018
course created date
10/18/2019
course indexed date
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