The Game of Luxury: Profiling Luxury Customers

About this Course

If you’re trying to sell to the wrong person—you’re never going to hit your sales numbers. This short course helps you:

1. - Define your ideal client and target niche segment

2. - Get clear on who you’re selling to and

3. - Understand what you need to know about your ideal customers.

This course is for you if:

• You are struggling to close sales and want to stop missing on revenues

• You want to streamline your way to more profits with best-fit clients

• You designed a unique product collection and don't know how to generate leads and find clients

• You want to have a strategic approach to prospecting, retaining, and engaging luxury consumers

What You Get in the Course

Free Resources to Discover:

• Why is important to define your Customer Avatar

• How to become a Key Contributor to Your Customer's Way of Life

• What you need to know about your Ideal Customer: Demographics and Interests, Wants and Aspirations, Key Purchase Drivers, Before and After States

• 3 Case Studies

Action Tool: Downloadable Worksheet and Instructions

Skills you will gain

• The clarity in your desired outcome

• Identify your Ideal Customer

• The mindset to target, sell, engage with your niche of luxury consumers

• Confidence in Decision-Making

  
  

Course Structure

• Format: Video, Text, Activity

• Three Case-Studies

• Activity: 1 Worksheet to complete

• Worksheet Instructions to guide you in defining your Ideal Customer

• Examples and Industry Insights to reinforce understanding of each concept

• Action Tools: Downloadable Resources

• Quiz

Luxury Sectors discussed in the program

• Fashion & Accessories

Duration

• 1 hour

• Completely Self-Paced

• Lifetime access to the Curriculum and Future Updates

-> Enroll in this course and Discover your Customer Avatar for your post-pandemic success!