Postgraduate Diploma: Digital Products Management

Hybrid Program (Online + On-Campus) with business cases (Fintech, Retail Banking, Digital Business) & Interactive part

4.39 (28 reviews)
Udemy
platform
English
language
E-Commerce
category
7,689
students
4.5 hours
content
Jun 2022
last update
$19.99
regular price

What you will learn

Digital Product & Service Owner: Role, Mission & Key Functionality

Product owner role examples from retail banking and digital business (mortgage and consumer lending)

Product manager VS Product owner roles

Product owner mission

Practical Examples from Digital Business

Examples from Retail Banking (mortgage and consumer lending)

Functionality of a Product Owner

Mission of Digital Products and Services

Product and Service Management

Basic Product Management Process

Introduction to Business Analysis

Profit and Loss Analysis

Market Analysis

Customer Development

Interactive part

Description

We are happy to announce launching of new hybrid program (online + on-campus):
Postgraduate Diploma: Digital Products Management


Buying the course allows you to join course online or on-campus (Praça da Alegria 22, Lisbon).

Online option is self-paced, open for starting and finishing during the whole year.


Short Description: 360 degree overview of a Product Owner knowledge areas. Course for owners and managers of digital products, services and platforms and for leaders at service, finance, fintech industries. Course for any other who want to build a career at fintech and digital business area. We will consider different business topics, practical examples and cases and also will talk about business related questions.


Course Content:

I. Role and Mission of a Product & Service Owner

II. Product / Service Management

III. Business and PnL Analysis

IV. Market Analysis & Customer Development

V. Vision and Roadmap

VI. Interactive Part & Capstone (Optional)


Considered Areas:

  • Product owner role examples from retail banking and digital business

  • Product manager VS Product owner roles

  • Product owner mission

  • Forces impacting Product owner’s roles

  • Defining the vision

  • Managing the product backlog

  • Prioritizing needs

  • Overseeing development stages

  • Anticipating client needs

  • Acting as primary liaison

  • Evaluating product progress at each iteration

  • Introduction to Market Analysis

  • Introduction to Customer Development

  • Competitive Analysis

  • MVP, Сoncierge / Wizard of OZ approaches usage

  • Purposes of Market Analysis and Custdev at digital business

  • Role of Market and Clients Analyst

  • Role of market analysis and Custdev at product development

  • Introduction to Basic Market and Clients Feedback Analysis Tools

  • Digital Channels building

  • Practical Examples from Digital Business

  • Examples from Consumer Lending, Mortgage and other product-lines of Retail Business

  • Examples from leading worldwide banks

  • Interactive part


Course Author:

IGOR DMITRIEV

Professor of The Retail Banking School

Digital Business and Retail Banking Expert

Education:

• MBA, The Boston University, USA

• Master of Science at Engineering (Technical) Management, The State University of New York at Buffalo, USA

• Master of Science at Informatics and Economics, The Saint- Petersburg State University of Finance and Economics

• Six Sigma Black Belt

Experience:

• Expert at Banking (>15 years), FinTech & Digital (>12 years). Experienced Manager (>10 years) with successful track of records at personal and corporate entrepreneurship.

• More than 10 years at worldwide banking groups such us Societe Generale, Raiffeisenbank.

• Experience at roles: CEO, Head of Business, Chief Digital & Marketing Officer, Head of Digital Transformation and Channels, Head of Products and Marketing.


Linked topics:

  • Business Fundamentals

  • Marketing Fundamentals

  • Agile

  • SCRUM

  • Project Management

  • Marketing & Business Strategy

  • Online and Digital Business

  • Leadership

  • Digital transformations / Strategy

  • Product Management

  • Product Development

  • Strategic Planning & Execution

  • Stakeholder Communication

  • Solution Ideation & Implementation

  • Continuous Process Improvement

  • Budget & Resource Management

  • Technical Leadership & Development

  • Regulatory Compliance

  • Business Process Development

  • Business Fundamentals(

Screenshots

Postgraduate Diploma: Digital Products Management - Screenshot_01Postgraduate Diploma: Digital Products Management - Screenshot_02Postgraduate Diploma: Digital Products Management - Screenshot_03Postgraduate Diploma: Digital Products Management - Screenshot_04

Content

Course Introduction

Introduction
Course Authors
Course Full Presentation

Module 1. Digital Product & Service Owner: Role, Mission & Key Functionality

Examples and Role of Product Owner
Difference of Roles
Functionality Part 1
Functionality Part 2

Module 2. Product & Service Management

Mission of Digital Products and Services
Examples of Digital Products and Services and its Management
Role of PO/PM and P/S Management
Basic Product Management Process
Practical Examples from Retail Banking Business

Module 3. Business Analysis & PnL Data Mining At Digital Business Development

Introduction to Business Analysis
Examples of Process Flow Analysis
Introduction to Lean and 6 Sigma Frameworks
Example of Process Improvement task at Mortgage
Profit and Loss (PnL) Analysis and Data Mining

Module 4. Market Analysis & Customer Development at Digital Business

Purposes of Market Analysis and Customer Development
Market Analysis
Customer Development

Capstone Project (Optional Part)

Capstone Project (Optional)

Interactive Part

Interactive Part

Next Steps (Optional Part)

Next Steps (Optional Part)

Charts

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udemy ID
3/12/2022
course created date
6/1/2022
course indexed date
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