What Is Digital Marketing?

Learn the key principles that make a great digital marketing strategy

4.10 (31 reviews)
Udemy
platform
English
language
Digital Marketing
category
What Is Digital Marketing?
1,314
students
33 mins
content
May 2022
last update
FREE
regular price

What you will learn

The ins and outs of digital marketing

How to create an effective digital marketing strategy

The 9 principles of a good digital marketing strategy

How to identify and define their target audience

How to measure the success of their digital marketing campaigns

How to use digital marketing to achieve business goals

Description

Are you curious about digital marketing and want to learn more? Do you want to start your own digital agency? Or are you looking to change careers and don’t know where to start?

Digital marketing is the process of using technology to promote your products or services. It can be done through various online channels such as email, social media, search engines, and website.

Our digital advertising course is the perfect solution for you. With Awesome at Digital, you’ll learn everything you need to know to start your own digital agency, freelance business or get promoted.

We’ll also give you the opportunity to put your new skills to the test with real-world.

In this course you will learn:

  • How to identify and define their target audience

  • The different types of digital marketing and how to use them

  • How to create and execute a digital marketing plan

  • How to measure the success of their digital marketing campaigns

  • The different channels of digital marketing and how to use them

  • The different tools and software used in digital marketing

  • How to create and manage a digital marketing budget

  • The different types of digital marketing strategies

  • How to use digital marketing to achieve business goals

Content

Introduction

Introduction to Digital Marketing
So what is Digital Marketing?
The evolution of Digital marketing

The principles of a great digital marketing strategy

Introduction to the principles
Principle 1 - Website optimisation
Principle 2 - Building your social presence
Principle 3 - Defining the objective(s)
Principle 4 - Campaign investment
Principle 5 - Tracking performance
Principle 6 - Audience
Principle 7 - Where your audience hang out?
Principle 8 - Getting the message right!
Principle 9 - Reporting & Optimising
Our last advice!

Charts

Price

What Is Digital Marketing? - Price chart

Rating

What Is Digital Marketing? - Ratings chart

Enrollment distribution

What Is Digital Marketing? - Distribution chart
4707734
udemy ID
5/28/2022
course created date
6/3/2022
course indexed date
Bot
course submited by