Digital Marketing, Account Mining, and Sales Techniques

Description:

Digital Marketing course is designed to provide knowledge and practical skills related to digital marketing. Through this course, you will learn about search engine optimization, social media marketing, email marketing, content marketing, and more. You will also learn ways to track and analyze the performance of your digital marketing campaigns.

A digital marketing, account mining, and sales technique online course is designed to provide participants with the knowledge and skills necessary to excel in the field of digital marketing, particularly in the context of account mining and sales. Here's a detailed description of what you can typically expect from such a course

This course is designed to provide learners with the knowledge and skills to effectively manage client accounts and build strong, lasting relationships with clients. The course covers key concepts such as account planning, relationship management, and communication strategies

Sales techniques are essential skills for anyone in a sales role, whether you're selling products, services, or ideas. Here are some different sales techniques to consider:

Consultative Selling, SPIN Selling, Challenger Selling, Solution Selling, Relationship Selling, Feature-Benefit Selling, Objection Handling, Storytelling, Closing Techniques, Value-Based Selling, Cross-Selling and Upselling, Networking and Relationship Building

Key Highlights:

• Learn the fundamentals of digital marketing

• Understand the importance of search engine optimization

• Discover the power of social media marketing

• Master the art of email marketing

• Create effective content marketing strategies

• Learn how to develop effective account plans

• Discover strategies for building strong client relationships

• Explore best practices for managing client communication

Learning Outcomes:

• Understand the Fundamentals of Digital Marketing
  Learn the core concepts and strategies of digital marketing, including how to create a digital marketing plan and how to select the right digital marketing channels for your business.

• Search Engine Optimization
  Discover ways to improve your website's search engine ranking and how to create effective keyword strategies.

• Social Media Marketing
  Learn how to create and implement an effective social media marketing strategy, including how to create engaging content and how to measure your social media performance.

• Email Marketing
  Discover how to create effective email marketing campaigns, including how to design your emails, how to write effective subject lines, and how to measure the success of your email campaigns.

• Content Marketing
  Learn how to create a content marketing strategy that will help you reach and engage your target audience, including how to create compelling content and how to measure the success of your content marketing campaigns.

• Develop Account Plans
  Learn how to develop comprehensive account plans that align with client objectives and business goals.

• Manage Client Relationships
  Discover strategies for building and maintaining strong, lasting relationships with clients.

• Effective Communication Strategies
  Explore best practices for communicating with clients and managing client expectations.

Course Overview:

This online course is structured to help individuals, whether beginners or experienced professionals, understand and apply effective digital marketing strategies for account mining and sales. It covers a wide range of topics, tools, and techniques essential for success in the competitive digital landscape.

Course Format:

· Video lectures: Engaging video presentations by industry experts.

· Quizzes and assignments: To assess your understanding and application of concepts.

· Discussion forums: Interact with fellow learners and instructors.

· Case studies: Analyze real-world scenarios and apply strategies.

· Practical exercises: Hands-on experience with digital marketing tools.

Duration: Typically, these courses last anywhere from a few weeks to a few months, depending on the depth of content and pace of study.

Certification: Many courses offer a certificate of completion, which can be a valuable credential for your resume and professional development.

Who Should Enroll:

· Marketing professionals looking to expand their digital skills.

· Sales professionals seeking to enhance their online selling abilities.

· Business owners and entrepreneurs aiming to boost their online presence.

· Anyone interested in a career in digital marketing or sales.

Benefits:

· Gain in-depth knowledge of digital marketing strategies and their application.

· Learn how to identify and target high-value accounts.

· Acquire practical skills for successful online sales.

· Stay up-to-date with the latest trends and tools in digital marketing.

· Improve your career prospects in the digital marketing and sales fields.

In summary, a digital marketing, account mining, and sales technique online course provide comprehensive training in leveraging digital channels to identify, engage, and convert target accounts into satisfied customers. It equips learners with the skills needed to navigate the digital landscape effectively and achieve success in sales and marketing roles.

Digital Marketing Curriculum

1. Digital Marketing Introduction

2. Content Marketing Strategy

3. Tofu, Mofu and Bofu

4. Perfect Content Marketing

5. Social Media & Elements of Campaign

6. Metric & Media Buyer

7. Methods of Social Media Marketing 1

8. Methods of Social media Marketing 2

9. Email Marketing

10. Email Marketing 2

11. Search Marketing

12. Search Marketing 2

13. Designing Marketing Strategy

14. Web Analytics

Account Management Curriculum

15. Key Account Management Introduction

16. Identifying Customers

17. The hierarchy of Key relationship

18. Contact Mapping

19. Developing Key Relationship

20. Relationship building strategies

21. The buyer perspective

22. The purchasing context

23. Balance of power

24. Key account profitability

25. Key Account Analysis

26. Planning for key accounts

27. Key Account Plan

28. Organization for key Management

29. Relationship Management

Sales Technique Curriculum

30. Sales Technique Intro

31. Sales Techniques Part 1

32. Making the sales

33. Sales Techniques Part2

34. Sales Technique Part3

35. Closing the deal