Content Marketing

Content Marketing is a strategic marketing approach focused on the creation and distribution of valuable, relevant, and consistent content to attract and retain a clearly-defined audience and, ultimately, drive profitable customer actions.

Content is the king, as it is the first controller in the success of any marketing process and it is the mirror that reflects the success of any commercial activity. During the content marketing course, we will touch on the intricacies of this science, we will learn about its basic concepts, how to market through it? How do his strategies work, and what are the factors influencing him?

The content marketing course answers several questions, the most popular of which are: What are the types of content? How is it prepared for search engines? How to develop a content marketing plan? What are the strategies for writing effective content? And how to measure and develop its performance as well. The course also does not neglect to shed light on the importance of storytelling in the field of content, how you can easily create an influential story, and how to use influencers to your advantage?

In This Course we will learn:

-Definition of Content Marketing

-Difference between Inbound and Outbound Marketing

-The benefits of Content Marketing

-The content marketing strategy