Step by Step CM360 Tutorial (DoubleClick Campaign Manager)

Learn Programmatic Advertising with complete step by step tutorial for DoubleClick campaign manager

4.55 (392 reviews)

Udemy

platform

English

language

Digital Marketing

What you will learn

CM360 - DoubleClick Campaign Manager 360 (DCM)

Basic understanding of CM360

How does CM360 fit in Programmatic Advertising setup

Benefits of using CM360

Trafficking workflow in CM360

How to create Advertiser, Campaign, Site, Placement, Ads and upload creatives

How to setup floodlight tags and create Remarketing Ads

Why take this course?

In this course you will know:

1. Complete understanding of CM360

2. Uses and benefits of CM360

3. How it fits in programmatic ecosystem

4. Trafficking workflow

5. Setup Advertiser, campaigns, Placements, Sites, Ads and creatives

6. How to setup floodlight configuration

7. How to create Remarketing campaigns

This course is useful for students and professionals who are looking to get programmatic advertising skills and get an edge in their career. This course is one stop course for learning operational and conceptual knowledge on DoubleClick Campaign Manager

CM360 is one of the most used Ad Server and used by likes of Apple, Amazon and Disney

By learning this course, you will be easily able to apply for Ad Ops positions and Programmatic Advertising positions - both strategic roles and operations. In this course I will create campaigns with one hypothetical client - eToro

I will also share the best practices at each step to give you an understanding of how professionals in Advertising agencies use this tool

Here is the agenda of the course:

Video 1 : Introduction to CM360

Video 2: Platform Walkthrough of the UI

Video 3: Trafficking workflow in CM360

Video 4: Create an advertiser

Video 5: Create a campaign

Video 6: Create Placements

Video 7: Upload creatives in the advertiser

Video 8: Download Tags in different formats for both tracking Ads and standard Ads

Video 9: Floodlight configuration in CM360 and how to generate conversion pixels

Video 10: Create Audiences and create remarketing Ads using the Audiences

Reviews

Abhilash

August 29, 2023

Topics have been discussed in a more detailed and descriptive way which helps freshers to understand the platform better.

Nikhil

May 30, 2023

A Great Teacher who has made these complex features so simple to understand, Thanks a lot for sharing your knowledge!

Ankita

May 23, 2023

The coach is definitely the reason why I opted for this course, he explains everything in a much simpler way. also he takes you through the UI and the presentation which makes is more understandable. This is my second course after DV360 and there is no doubt in saying that the course is worth it. I will definitely suggest everyone to try this course.

Georgios

March 27, 2023

Very Insightful! This is what I actually needed, a detailed course but not a confusing one, only the juice! Thank you

Arunkumar

October 17, 2022

It was a really good course and I learnt so much from it. I am really thankful to you for making this course available.

Don

September 14, 2022

Covers each feature quickly and doesn't provide enough examples of when and how they should be used. I would expect a few real world examples and not just examples that could be in the tool tip content

Davu

September 5, 2022

Really helpful and enjoyed every video of his in every Module. The only the request is please create an video for Optimization of the campaign in DV 360 and CM360.

Vikram

August 23, 2022

I learned so much from this course that I was struggling to understand from support pages. Now I can go back to these pages and get certified may be hahaha. Thanks Ovais, your way was super simple and easy

Rahul

March 8, 2022

A dream course for anyone who wants to learn CM360 or even interested in programmatic advertising. The ease with which this course has been taught and explained is beyond expectations, All in all it is the best course to learn CM360.

Burak

January 21, 2022

He may be the best at his job. Anyone can have Campaign Manager 360 capabilities, but Ovais really makes a difference with its narrative method. Thanks!

Harel

September 9, 2021

Thank you Ovais for taking the time to share your knowledge. I found that the conversational tone and non-short videos are complementing each other.

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