Drive Innovation & Change with a Business Use Case

LIFT has been orchestrating value for hundreds of organizations over the past several years.  During that time we’ve learned that the most important element in realizing business value is connecting the dots between the planning of business outcomes and the people, processes and tools needed to get there. 

A Value Orchestrator can be found in many different roles in an organization. They may be a Customer Success or Sales professional working for a software company, whose job it is to get their customers to buy and use more of their software.  They may be a Change Management consultant looking to help a client with business transformation.  They may be a University Department Head looking to adopt a new way of teaching or learning.  They may be in a centralized department of an organization that uses many tools to drive change for several other employees and departments.

The common thread here is that the Value Orchestrator brings people together, bridging silos, and driving an intentional EXPERIENCE that is designed to motivate people to achieve the identified measurable outcomes.  We call this motion Social Organic Adoption.

If you think you might be at the center of an environment where this may be needed.... if you want to LEAD the change that is driven by the VALUE that your organization is seeking to provide, rather than just being a part of it, then this course is designed for you.

In this course, you’ll learn about Value Orchestration, its components, how it is measured and who should be executing it.  We’ll dive deep into the core component of Value Orchestration, the Business Use Case, which we also call a BUC, for short!  A BUC™ is not just an acronym for Business Use Case, but it is also a reference to the financial impact of the VALUE that the right use cases can have on your organization.  This is a reminder for why you’re doing this in the first place.  When you successfully design and implement a BUC, you can MAKE a BUC for your organization!

Business Use Cases and Value Orchestration are among the primary building blocks of LIFT’s Social Organic Adoption™ Program, and one of the key components in any Customer Success process.  This course closely complements our other courses on Social Organic Adoption, and references other concepts you may learn from them.  We strongly recommend taking the “Business Adoption Roadmap” course, either before or after you take this course, as these processes reference each other and work hand in hand.  We also recommend you check out our courses in LIFT’s “Customer Success Foundations” series, to get a deeper dive on the tools introduced here.

Value Orchestration, like all of our tools, are repeatable, predictable and scalable, and designed to drive real results in your organization.