Branding Your Business for Growth
Develop an Authentic Brand Strategy for More Effective Marketing, Sales, and More!
What you will learn
How my unique brand strategy framework, the Authentic Brand Blueprint, enables more effective marketing, sales, leadership, team alignment – and growth.
How to discover, capture, organize and use market, competitor and audience research findings to ensure your brand strategy is differentiated and relevant.
How to identify, structure and express the reasons why buyers want a relationship with you & your business.
How to clarify, summarize and prioritize your current and desired target markets and audiences to ensure the focus of your brand strategy.
How to develop a vision, mission and core values that will bring inspiration and clarity to your business, unify your team around key behaviors for success, and enable deeper understanding and trust with customers.
How to develop a portfolio of offerings, brand positioning strategy, and brand personality attributes that help buyers emotionally and rationally connect with your business.
How to facilitate team processes that leverage the power of collaborative thinking as you’re co-creating your Authentic Brand Blueprint.
How to develop Key Message Themes & Proof Points, a Company Descriptor, and a Brand Manifesto that effectively express the who, what, where and why of your business – and its heart and soul.
How to use your Authentic Brand Blueprint to dramatically improve clarity, focus, and results across numerous areas of your business.
Why take this course?
Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?
Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?
Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?
Then you’re in need of an effective and powerful brand strategy, and I’m here to help you create it.
I’ve been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven approach for developing your Authentic Brand Blueprint will help set your business apart and drive growth, just as it has for them!
You may have already discovered that there are many brand strategists out there, and they have some similarities and some differences in their brand strategy approaches. Most approaches consist of various components that come together as one holistic strategy – mine included.
The true difference lies in which components your strategy includes, along with the processes and techniques you use for developing them.
You’ll be delighted with my Authentic Brand Blueprint approach, which I teach in this course, because it:
· Incorporates a comprehensive set of best-practice branding components
· Differentiates your business in authentic, meaningful, and relevant ways
· Brings focus, richness and depth to your brand identity
· Integrates your brand and culture because, when it comes down to it, they are one!
· Serves as a strategic compass to guide more effective marketing, sales, team alignment, and growth planning
My processes for developing each component are equally effective. Too many companies mistakenly just make up what they think sounds good for their brand strategy components or, even worse, expect an outsider writer to make it up. That only results in shallow, disingenuous brand strategies that don’t drive sustainable growth!
It takes more time and effort than that to develop an effective brand strategy that will truly help move your business forward on multiple levels.
The processes I teach for creating the 10 components of your Authentic Brand Blueprint are structured for efficiency and are easy, interesting, and enjoyable to implement. They result in an authentic and effective brand strategy because they entail:
· introspective thinking and dreaming with focused minds and open hearts
· meaningful insights from team members and your markets
· group collaboration that enables new perspectives and ideas to emerge
· focusing and refining so that every component meets its purpose with clarity and crispness
This is a hands-on, action-focused, get-it-done brand strategy course. With crystal clear explanations, a lot of diverse examples, expert insights, and specific how-to guidance, it includes everything you need to know to successfully develop your Authentic Brand Blueprint!
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