Introduction to Business Analytics

Develop essential data analytics skills to grow your business and career

4.50 (427 reviews)
Udemy
platform
English
language
Data & Analytics
category
27,897
students
4 hours
content
Mar 2024
last update
$69.99
regular price

What you will learn

Basics of analytics terminology

How data is used to make business decisions

Identify the ideal analytical methodology for your specific needs

Understand ways to collect, analyze, and visualize data

Descriptive Analytics and how they are embedded in most organisations

An understanding of how predictive models can improve your ability to make decisions in an uncertain world

Prescriptive Analytics and how it helps to formulate recommendations of what you should do

What is Data Management: Architecture, Quality and Privacy

Master fundamental concepts and practices of the analytics life cycle and understand the best practices for each stage

Description

This is a non-technical program, no coding background is required.

This course offers an introduction to big data analytics, statistics and data-driven decision making for all business professionals, including those with no prior analytics knowledge.


Analytical skills are essential in any business. There is a growing need for employees across all areas to know how to read, interpret, and present data in a way that can be understood across all functions and inform decision making. Analytics is listed in 2021 as one of the top 10 skills requested by employers and recruiters. Almost every company in the world now is using data to make better decisions.

This course presents an overview of the field of business and marketing analytics and data science for you to make informed business decisions.

It is an introduction to the different analytics methodologies and how are they used, and is not intended to prepare learners to perform analytics themselves but to gain knowledge of what analytics can do. If you are curious about the different analytics techniques and the possibilities that they offer this course is for you.

The course has a duration of around 4 hours and includes quizzes, assignments and a final test that you will need to pass to get the certificate.


Content

Welcome

Introduction to the course

What is Analytics?

Definition of Analytics
History of Analytics
Analytics Buzz Words
Module 1 Quizz

Analytics Landscape

Analytics Landscape: Descriptive, Predictive, Prescriptive
Analytics Landscape Quiz

Descriptive Analytics

Business Intelligence
Data analysis
Market Research
Statistics
Econometrics
Descriptive Analytics Quiz

Predictive Analytics

Predictive Models
Data Mining
Text Analytics
Predictive Analytics Quiz

Prescriptive analytics

Computer vision
Operations research
Signal processing
Image processing
Natural language processing
Metaheuristics
Prescriptive Analytics - Quiz

Data Management

Data Architecture
Data Quality
Master Data
Data Privacy
Data Management Quiz

Data-Analtyics Life cycle

Data-Analytics Life cycle
Data Creation - How data is generated
Data Creation - What is a source system?
Data Creation - How is data extracted from Source Systems?
Data Creation - Data Replication
Data Storage - What is a Data Warehouse?
Data Storage - Different DWH technologies
Data Storage - The concept of ETL/ELT
Data Storage - Databases & Data modelling
Data Use- SQL Language
Data Use- Python
Data Use- R
Data Reporting - Data Visualization
Data Reporting - Ad-Hoc Analysis
Data Reporting - Executive Reporting
Data-Analytics Life Cycle Quiz

Course Wrap-up

Final Knowledge Test
Thank you and see you soon

Screenshots

Introduction to Business Analytics - Screenshot_01Introduction to Business Analytics - Screenshot_02Introduction to Business Analytics - Screenshot_03Introduction to Business Analytics - Screenshot_04

Reviews

Galen
August 3, 2023
I tried Coursera’s Business Analytics Specialization offered by Wharton and what I can say is that this course is direct to the point and the presentation is easy to understand.
Atik
July 30, 2023
Came here just to learn the basics of DATA ANALYTICS, but it is not only basics but more than that. The examples used in the topics are great which ultimately makes the topics relatively easy to understand. The only problem in the videos are its captions (subtitles).
Irina
April 11, 2023
Author undertaken a difficult task of giving a relatively brief overview of a huge subject area. I found his effort to be a successful take on the introduction of the subject. Thank you.
Avantika
April 1, 2023
I purchased it to clear analytics interview but I think its addressed towards business owners more. Nevertheless its good.
Anugudati
December 13, 2022
The course is very useful who want to switch his/her career in Business analytics because the basic will be explained in detail no coding required to opt the course.
Angelo
October 29, 2022
This course is amazing and suggested for professionals who wish to enter the Business Analytics industry. There are just some minor spelling errors from selected sections of the course, but it still manageable and doesn't affect the wonderful and knowledgeable information being shared. Thank you Mr. Santiago!
Arturo
August 3, 2022
It does what it describes, teaches you about analytics and how it can help, its just an overview for beginners to know what analytics is all about.
Adedamola
March 23, 2022
I left this rating because I’m still understanding the course and haven’t fully grasped what the course is about. But so far so good the course is easy to understand and comprehend through my mobile.
Mohd
January 15, 2022
Really meet my expectation as a beginner in data analytics. The course has covered almost everything under the data analytics world, in general. After the course, you are able to move on and select area that you want to zoom into and specialize in.
Emmanuel
December 6, 2021
No fluff. Straight to the points. Even if you are an experienced analyst, this course will refresh what you know. I will recommend 100%
AjayPranav
September 5, 2021
Only overview is given noting is there how to implement. All the topics are explained that's all nothing more.
Esteban
February 9, 2021
Me interesa como primera aproximación al tema, aunque pensé que se veia con mayor profundidad. Lo que no me gustaron fueron los subtítulos, llenos de errores y sinsentidos. Igualmente me alegro de haberlo hecho, me gustan las matemáticas, estadísticas y análisis de datos por lo que creo que es una buena opción para mí. Ahora bien, cómo consigo el diploma o certificado? Gracias.
Kristian
February 8, 2021
The content is fine, but sadly the sound quality is annoying and the transition between all course sections is a waste of time.
Kara
February 6, 2021
I have a general understanding but want to ensure that I have a good foundational knowledge in data analytics before moving on and this course is perfect for that.
Moaz
January 10, 2021
I liked the concept of this course, it is crucial for analysts that want to story tell their data and before they start their career to understand about analytics as an idea and what does it contain and how to approach it.

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2953008
udemy ID
4/3/2020
course created date
1/6/2021
course indexed date
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