Mobile App Marketing at No Cost - Growth Hacking Approach

App Store Optimization (ASO), AppStore SEO, App Downloads & Hacks, iOS / Android / WP / Indie Development

3.70 (423 reviews)
Video & Mobile Marketing
4 hours
Apr 2017
last update
regular price

What you will learn

How to boost your app downloads with no budget

How to investigate keywords

How to rank higher on search in App Store

How to make app page more attractive


As seen on: AppTweak, AppLift, SplitMetrics.

Are you interested in increasing app rankings and app downloads at no cost? Then this course is definitely for you!

This course contains step-by-step tutorials. I do not use tons of tools and services, instead, I explain an approach to use certain tools and services in order to get straight to the final result.

This course is appropriate for those who implement everything by themselves, from keyword investigation to Photoshop.

You will find out two Growth Hacks at the end of the course. The first - how to use 200 letters in the keywords field for one location instead of 100 by default. The second - how to test an app icon before app submission and save time.

In total the course includes 4 hours of content. Here you will find 2 hours of unique content that is available only on Udemy. You will also get the episodes of my podcast which is available on iTunes, SoundCloud and Stitcher Radio. In addition to that I've included my guest post on AppTweak. The podcast and guest post are available in preview mode, so you can access them for free.

At the end of the course you will be able to:

  • investigate keywords and choose the most appropriate ones;
  • create an awesome app icon and screenshots in no time using ready-to-use templates;
  • write a description that sells;
  • use tools and services that will make your ASO process faster and easier.

In order to improve, optimize and speed up the ASO process I cover very useful services and templates:

  • SensorTower - ASO tool (free plan);
  • PixelResort - free icon and screenshots templates;
  • Appcrawlr - free service.

This course is based on iOS App Store optimization, but it is also applicable to the Android platform, because I cover the key aspects of keyword investigation and on-page optimization which are similar for both platforms.


Mobile App Marketing at No Cost - Growth Hacking Approach - Screenshot_01Mobile App Marketing at No Cost - Growth Hacking Approach - Screenshot_02Mobile App Marketing at No Cost - Growth Hacking Approach - Screenshot_03Mobile App Marketing at No Cost - Growth Hacking Approach - Screenshot_04


Introduction - Get the Overview about ASO

What is ASO?
Why is ASO Important?
What are the Key Elements of ASO?

Keywords - Investigate Worthwhile Keywords to Gain More Free Organic Traffic

My Approach to ASO
Define Competitors
Make Review Analysis
Spy Competitors
Use Suggestions and Some Other Sources
Three Magic Criteria for the Best Choice - Relevance, Difficulty and Traffic
App Title and Keyword Field
App Title - Best Practices

Icon - Create Attractive App Icon and Boost your Conversion Rate

Key Aspects of App Icon Creation
Awesome Tool for App Icon Creation by Michael Flarup
Create App Icon in No Time Using App Icon Template
Beautiful iOS App Icon Designs for your Inspiration
App Icon Quiz

Screenshots - Explain What your App is About

Key Aspects of Screenshots Creation
Create Screenshots for All Devices in No Time Using App Screenshots Template
App Screenshots - Best Practices
App Screenshots Quiz

Description - Cement End User's Intention to Download your App

About App Description
App Description - Best Practices

BONUS! Growth Hacks

[PDF] Launch Your Mobile Game In 1 Day For FREE!
How to Use 200 Letters in Keywords Field for One Location
How to Test App Icon Before App Submission

App Marketing - Growth Hacking Podcast Episodes

How to Become the Instagram of Fashion? Success Story of Pose
How Do You Establish a Successful Start-Up If All That You've Done Is a Calendar
How to Double Your App Downloads by Leveraging Your App Icon?
How to Use A/B Micro Testing for Mobile App Marketing (Split Testing)
How to Create a Match Three Puzzle Game the Right Way
Secrets of Tinder's Success - Dating App Success Case Study
How To Get High App Ratings - Circa News Mobile App Case Study
Quick Guide: App Store Optimization - Optimize Your App for Search on App Stores
How to Get into an Apple Ads – 7 Minute Workout Mobile App Case Study
Mobile Video Advertising Will Blow up the Market
Get into the 100 Top Grossing Apps in Your App Store Category
How To Provide Users With The Best Content - Pinnability case by Pinterest
Uncertain Points of A/B Testing - Get Rid of the Noise in Your Data
Mr Jump $20k Daily Earnings and Online Video as a Crucial Part of App Marketing
Ways to Make Sure Your Mobile Advertising Campaign Will Not Fail
How to Design a Walking Tour App – Urban Walks Case Study
Tips and Tricks for Effective App's Naming by Localytics

Our Guest Post on - How to Create a Podcast to Drive App Downloads

Guest Post Text Version
Guest Post SlideShare Version
Guest Post Audio Version


February 24, 2022
Yeah the course is very interesting and quiet short. So I don't need to worry about doing and hour one one section or something. I'm not bored at all??
February 15, 2021
It give me alot experience..especially for benefits...but did not tell about disadvantage like uninstall for reason, banned apps, nd memory space and spam apps..that's it
November 10, 2020
it could be given more practical knowledge that i can develop any app. overall good work on videos thanx udemy
September 12, 2020
much interesting but i think its a bit out dated because tools interfaces are not like as shown in vedio.
March 24, 2020
All is great, though too much advertising. Understand that it's a free course, but I do take Udemy classes, and it's the first time a face that much ad.. Anyway thanks for the info! It was useful.
March 21, 2020
whenever i play any course hang and buffering all time same problem happen with my phone too
November 5, 2018
The courses focuses on apple app store but in introductory video it talk about playstore as well also the organization and courses content is less understandable.
September 8, 2018
Omg wasting of time. Just garbage. Reads random articles from internet and from apples design concepts. No efforts to add own experience. Lot of just audio lessons with 80% of ads his own podcasts. In the end kills me with advises how to open own podcast. Somebody plz stop it!
August 31, 2018
This Instructor doesn't share any hacks or any Good methods for promoting Apps. He's just saying good about the keyword researching . But he won't share any good methods.
February 19, 2018
It looks like he is doing his own company marketing. SImply the WORST course on Udemy. I am surprised how they accepted this course. Complete Rubbish & out of context.
January 31, 2018
Podcasts in other countries (for instance Spain) are less users. Podcasts vs Video = Podcasts lose the battle (also in this course, for my bad listening). Other chapters are good.
December 28, 2017
The tools presented during it have changed, or there are new versions published. Today, they don't offer the same access or information as shown in the course. There's no examples or information about Google Play or Android platform.
November 14, 2017
I loved first part of the course: clear, direct to the subject, and tools to do it ourselves. The second part (the podcasts) is interesting, but they should, in my opinion, have some visual content to help understand what it is all about.
June 9, 2017
j'ai bénéficier de ce cour qui est bref et pré vous demande de partager avec nous d'autre tutoriels sur "ASO et riskinning games"
May 30, 2017
This course is decent for complete beginners, and the only reason that I give it a higher rating is because it is offered for free. The actual content is fairly shallow and the podcasts at the end are a waste of time. That being said, anybody looking for a solid intro to app marketing can benefit from this course. It wouldn't take very long to listen and salvage some good information. Also, there are several valuable resources mentioned in this course that I think anyone can benefit from regardless of experience.



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