4.20 (334 reviews)
☑ A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics
☑ How attribution works in general and that it's not only about traffic sources
☑ What are scopes and why their knowledge is fundamental
☑ How events work and which ones makes sense to use
☑ Many custom things like reports, dimensions, metrics, channel grouping and alerts
☑ How regular expressions can save time and how to easily automate reports outside GA
☑ Sessions and clicks are completely different metrics
The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).
The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.
Parallel between attribution and soccer
Attribution - traffic sources example
Attribution and Model comparison tool setup
Available attribution models
How to use attribution models
Attribution and landing pages
Attribution and page value
Attribution and device categories
QUIZ - Attribution
Platforms discrepancies - INTRO
QUIZ - Platform discrepancies
Scopes - INTRO
Theory - What scopes are?
How data is processed
QUIZ - scopes
Custom dimensions and metrics
Custom dimensions and metrics - INTRO
Theory - what are custom dimensions and metrics?
How to set it up in Google Analytics interface
QUIZ - Custom dimensions and metrics
Custom reports - INTRO
QUIZ - Custom reports
Assisted conversions - INTRO
Theory - how do assisted conversions work?
Practical examples from Google Analytics interface
QUIZ - Assisted conversions
Events - INTRO
Theory - What events are?
QUIZ - Events
Regular expressions - INTRO
What are regular expressions?
Examples from the interface
QUIZ - Regular expressions
Top conversion paths
Top conversion paths - INTRO
QUIZ - Top conversion paths
Filters - INTRO
How to use filters
QUIZ - Filters
Calculated metrics - INTRO
Setup and practical usage of calculated metrics
QUIZ - Calculated metrics
Custom channel grouping
Custom channel grouping - INTRO
How to create custom channel grouping
QUIZ - Custom channel grouping
Custom alerts - INTRO
How to use them
QUIZ - Custom alerts
Automation in Google spreadsheets
Automation in Google spreadsheets - INTRO
How to create automated spreadsheet report
QUIZ - Automation in Google sheets
I found Custom Channel Grouping and Automation in Google spreadsheets very useful. I guess other materials of the lesson need more real-life practice to appreciate all the insights this 2nd part course about GA gave me. Good job, thank you for sharing and teaching us.
It would be better if you did it yourself instead of linking in the course on how to do it. The first course is fine but the second course is a bit mediocre
Awesome course. But I think it would make sense to describe these advanced features even a bit more and therefore split this course into two. I would pay for both ;-) THX!!!
Wow! This course made me much more confident in Google Analytics. If you have some experience with GA but want to jump up to a more advanced level, definitely check this out.
Great course, although it reaches complexity all the way through, since the tool it's complex itself. Very well explained overall.
Great for continuing my knowledge of Google Analytics. Overall nice mixture of some theory, and more practical application.
Hello, my suggestion is to make more example on a real case to set useful segments, channels, dimensions, etc. But the course is very useful, well done guys! :)
compared to his 'beginner' training, which gives very basic information with no decent order to my opinion, this training is a great piece of work in terms of discovering rarely-used features such as attribution, scopes and multi-channel conversion etc. and realizing misinterpreted dimensions and metrics. very useful and recommended for the users who know a bit more about GA basics
After the first course by Pavel I had no doubt that this one is also amazing. The course program is well structured, and even if something is not very clear and you have any questions Pavel never makes you wait for an answer too long.
Excellent cours, très clair et très bien expliqué avec beaucoup d'exemples pratiques. Chaudement recommandé!
All topics are just briefly introduced. I hoped it would go more into detail. The English could be more fluent sometimes. However, you see that they do their best.
Pavel has done a great job covering a ton of content in terms of breadth and depth given the duration of the course. It's also chock-full of excellent resources for further exploration. For more seasoned users, it's a great refresher and you may find yourself learning a thing or two (or more) with some insight. For a new user, this definitely equips you with more than you need to start doing an awesome job with GA.
Pavel created a really nice course with a lot of ideas for in-depth analysis and practical advises on how to apply them. I highly recommend the course to everyone who already knows all the basics of GA and is seeking for further data analysis ideas.
A very well rounded course. A few errors in terms of quiz questions as those questions were never covered, but assumed based on you trying out the examples given on your own.
Best training on Google Analytics I have come across. It has depth, its practical and made very easy to understand