Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

4.45 (500 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
Advanced Google Analytics course + 77 practical questions
5,005
students
4 hours
content
Aug 2022
last update
$59.99
regular price

What you will learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics

How attribution works in general and that it's not only about traffic sources

What are scopes and why their knowledge is fundamental

How events work and which ones makes sense to use

Many custom things like reports, dimensions, metrics, channel grouping and alerts

How regular expressions can save time and how to easily automate reports outside GA

Sessions and clicks are completely different metrics

Why take this course?

The course follows the previous one, "Ultimate Google Analytics course + 50 practical examples". It is designed for all of you who have already spent time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what the user is :).

All the explained concepts are still for Universal Analytics, and once the same features are available in GA4, the new material will appear. The course primarily explains the analytics principles and concepts with less focus on the interface. Once these concepts are understood, it'll be easy to apply them to GA4 if these advanced features are ready and released.

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differ, and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads, you will be surprised by how misleading data you're driven by.

Take the course for a deeper understanding of what is possible to do in Google Analytics. Be prepared to apply this knowledge to your business will require buy-in from a larger group of people, and you'll be the one who will evangelize and push the company or clients to change :). Good luck, and I'm happy to help if there's anything unclear.

Screenshots

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Our review

📈 **Course Overview:** The course titled "Custom Channel Grouping and Automation in Google Sheets" is an advanced level training designed for individuals who have a basic understanding of Google Analytics (GA). The course is part of a two-course sequence, with the first course serving as a prerequisite. Pavel Brecik, the instructor, delivers the content, leveraging his extensive practical experience to provide deep insights and real-life applications. **Pros:** - **Practical and Advanced Content:** The course offers detailed explanations, hands-on examples, and advanced techniques for using Google Analytics, making it suitable for those with prior knowledge of GA looking to advance their skills. - **Real-World Application:** Students appreciate the course's focus on practical examples, which are highly relevant to real-life scenarios in digital marketing. - **Expert Instructor:** Pavel Brecik is commended for his extensive experience and the structured approach of his courses. His ability to explain concepts with examples from practice is highly valued by learners. - **Comprehensive Coverage:** The course covers a wide range of advanced features in GA, ensuring students gain a thorough understanding of the tool's capabilities. - **Positive Impact on Confidence:** Many reviewers report that the course significantly boosted their confidence in handling Google Analytics. - **Useful for Professional Growth:** The course is recommended for digital marketing professionals who want to extract meaningful business insights from GA data. - **Repeat Student Recommendations:** Several students have taken multiple courses by Pavel Brecik and recommend his teaching style and the quality of the content he provides. **Cons:** - **Complexity:** The course reaches high levels of complexity, which may be overwhelming for beginners or those without a solid foundation in GA. - **Accent and Clarity Concerns:** Some students find Pavel's accent challenging to understand at times, and the reliance on Udemy's automatic subtitles can lead to inaccuracies. - **Course Content Relevance:** Given that Google Analytics 4 (GA4) was released after the course was created, some students feel that the course content is no longer entirely relevant or that it should be updated to include GA4 insights. - **Desire for More Practical Exercises:** A few reviewers suggest that the course could benefit from practical exercises alongside each chapter to help solidify the concepts taught. - **Accessibility Issues:** Some students mention that the course title and description were misleading, as it did not account for the new version of Google Analytics. **Course Rating and Recommendations:** Based on the reviews, the course receives a high rating for its comprehensive content and practical application. It is recommended for advanced users of Google Analytics who are looking to deepen their understanding and for professionals in digital marketing. However, beginners should consider starting with the foundational course first or seeking out resources that cover GA4. **Final Thoughts:** The "Custom Channel Grouping and Automation in Google Sheets" course by Pavel Brecik is a valuable resource for those well-versed in Google Analytics looking to take their skills to the next level. With its rich content, focus on practical examples, and an expert instructor, it stands out as an excellent choice for professional development in digital marketing analytics. However, potential students should be aware of the course's complexity and consider the relevance of GA3 versus GA4 when choosing this course.

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2281272
udemy ID
3/20/2019
course created date
9/20/2019
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