Digital Marketing


Advanced Google Analytics course + 77 practical questions

Google Analytics course covering slightly advanced topics such as assisted conversions, attribution or custom reports.

4.20 (334 reviews)



4 hours


Feb 2021

Last Update
Regular Price

What you will learn

A bit advanced Google Analytics concepts such as assisted conversions and calculated metrics

How attribution works in general and that it's not only about traffic sources

What are scopes and why their knowledge is fundamental

How events work and which ones makes sense to use

Many custom things like reports, dimensions, metrics, channel grouping and alerts

How regular expressions can save time and how to easily automate reports outside GA

Sessions and clicks are completely different metrics


The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :).

The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads or Facebook Ads you will be surprised how misleading data you're driven by.


Advanced Google Analytics course + 77 practical questions
Advanced Google Analytics course + 77 practical questions
Advanced Google Analytics course + 77 practical questions
Advanced Google Analytics course + 77 practical questions



Attribution INTRO

Parallel between attribution and soccer

Attribution - traffic sources example

Attribution and Model comparison tool setup

Available attribution models

How to use attribution models

Attribution and landing pages

Attribution and page value

Attribution and device categories

QUIZ - Attribution

Platforms discrepancies

Platforms discrepancies - INTRO

Sessions discrepancies

Conversions discrepancies

QUIZ - Platform discrepancies


Scopes - INTRO

Theory - What scopes are?

How data is processed

Scopes application

QUIZ - scopes

Custom dimensions and metrics

Custom dimensions and metrics - INTRO

Theory - what are custom dimensions and metrics?

Practical examples

How to set it up in Google Analytics interface

QUIZ - Custom dimensions and metrics

Custom reports

Custom reports - INTRO


Flat table

Map overlay

QUIZ - Custom reports

Assisted conversions

Assisted conversions - INTRO

Theory - how do assisted conversions work?

Practical examples from Google Analytics interface

QUIZ - Assisted conversions


Events - INTRO

Theory - What events are?

Practical examples

QUIZ - Events

Regular expressions

Regular expressions - INTRO

What are regular expressions?

Examples from the interface

QUIZ - Regular expressions

Top conversion paths

Top conversion paths - INTRO

Practical usage

QUIZ - Top conversion paths


Filters - INTRO

How to use filters

QUIZ - Filters

Calculated metrics

Calculated metrics - INTRO

Setup and practical usage of calculated metrics

QUIZ - Calculated metrics

Custom channel grouping

Custom channel grouping - INTRO

How to create custom channel grouping

QUIZ - Custom channel grouping

Custom alerts

Custom alerts - INTRO

How to use them

QUIZ - Custom alerts

Automation in Google spreadsheets

Automation in Google spreadsheets - INTRO

How to create automated spreadsheet report

QUIZ - Automation in Google sheets


Yingdong21 September 2020

I found Custom Channel Grouping and Automation in Google spreadsheets very useful. I guess other materials of the lesson need more real-life practice to appreciate all the insights this 2nd part course about GA gave me. Good job, thank you for sharing and teaching us.

B24 August 2020

It would be better if you did it yourself instead of linking in the course on how to do it. The first course is fine but the second course is a bit mediocre

Daniel17 July 2020

Awesome course. But I think it would make sense to describe these advanced features even a bit more and therefore split this course into two. I would pay for both ;-) THX!!!

Juraj14 July 2020

Wow! This course made me much more confident in Google Analytics. If you have some experience with GA but want to jump up to a more advanced level, definitely check this out.

Antonio3 June 2020

Great course, although it reaches complexity all the way through, since the tool it's complex itself. Very well explained overall.

Nicholas21 February 2020

Great for continuing my knowledge of Google Analytics. Overall nice mixture of some theory, and more practical application.

Ambra5 February 2020

Hello, my suggestion is to make more example on a real case to set useful segments, channels, dimensions, etc. But the course is very useful, well done guys! :)

Emre19 December 2019

compared to his 'beginner' training, which gives very basic information with no decent order to my opinion, this training is a great piece of work in terms of discovering rarely-used features such as attribution, scopes and multi-channel conversion etc. and realizing misinterpreted dimensions and metrics. very useful and recommended for the users who know a bit more about GA basics

Roman7 December 2019

After the first course by Pavel I had no doubt that this one is also amazing. The course program is well structured, and even if something is not very clear and you have any questions Pavel never makes you wait for an answer too long.

Gael29 November 2019

Excellent cours, très clair et très bien expliqué avec beaucoup d'exemples pratiques. Chaudement recommandé!

Raphael6 November 2019

All topics are just briefly introduced. I hoped it would go more into detail. The English could be more fluent sometimes. However, you see that they do their best.

Gifford30 October 2019

Pavel has done a great job covering a ton of content in terms of breadth and depth given the duration of the course. It's also chock-full of excellent resources for further exploration. For more seasoned users, it's a great refresher and you may find yourself learning a thing or two (or more) with some insight. For a new user, this definitely equips you with more than you need to start doing an awesome job with GA.

Marina16 October 2019

Pavel created a really nice course with a lot of ideas for in-depth analysis and practical advises on how to apply them. I highly recommend the course to everyone who already knows all the basics of GA and is seeking for further data analysis ideas.

Cameron2 October 2019

A very well rounded course. A few errors in terms of quiz questions as those questions were never covered, but assumed based on you trying out the examples given on your own.

Sree1 September 2019

Best training on Google Analytics I have come across. It has depth, its practical and made very easy to understand


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