Academic Business Research Methods: Strategy for Success

For many students, academic research is one of the most unstructured endeavors they undertake. Due to the nature of research, students are often faced with ambiguous situations along their journey, where they must make decisions on many fronts, including the exact scope, set of models to be used as their theoretical bases, qualitative or quantitative approach, data collection strategy, types of analysis to conduct, etc. At the forefront of knowledge, researchers often feel they are looking into a vast empty darkness. These are just some of the reasons a large proportion, 90 percent in some institutions, of the students drop out of their postgraduate research-based program.