The 2024 Complete guide to Crisis Communication

Learn how maintain your organization reputation intact During a Crisis with modern communication techniques

4.17 (61 reviews)
Udemy
platform
English
language
Communications
category
The 2024 Complete guide to Crisis Communication
148
students
4 hours
content
Mar 2024
last update
$39.99
regular price

What you will learn

World-class Crisis Communication Framework using by elite organizations around the world

Levels of disruption in real world that require crisis communication teams to resolve

Crisis Communication tools applying in Real World Scenarios

What to say, what not to say to the media and the public

Identify best practices in delivering crisis statement to the media and the public

Description

Every business or organization can be susceptible to a crisis. Crisis Communication is a vital tool in minimizing damage to a company’s public image. Effective crisis management cannot occur without quality communication. Being able to communicate in the right way during and after a crisis can determine the overall outcome of the situation and the impact on your company.

This course will deliver to you all the necessary strategies and tactics in communicating about crisis with the media, using by elite organizations around the world including: Citigroup, Deutsche Bank, HSBC, BlackRock

By learning this course, you will be able to:

- State what crisis is, Define what crisis management is, Differentiate between crisis management and crisis communication

- Identify Common Types of crisis events happening around the world on daily basis

- Identify Levels of disruption in real world that require the crisis communication team to resolve on media coverage.

- Understand the modern crisis communication framework, tools, tactics and survival kit using by elite organizations around the world to keep their reputation remain intact.

- Apply those knowledge into real-world scenario.


There are no prerequisites for this course (Some knowledge in economics/finance/banking industry will be helpful but not necessary to pass this course) since it will cover all the basic notions of crisis management and crisis communication management from Scratch. You just need a computer and strong internet connection and a note and pen to write down key concepts in the course. There will be a final assessment at the end of the course to assess your understanding about those key concepts also.

Content

What is crisis management and crisis communication

Welcome to the course
What is crisis, crisis management and crisis communication
Types of crisis event and Levels of disruption
Summary of Module 1

Module 2 Crisis Communication Framework and Processes

Welcome to Module 2
Stakeholders and Communication Challenges in Crisis Response
Crisis Communication Management Team Structure and Tasks
Crisis Information Center
Crisis Escalation Process
Crisis Communication Framework and SUCCESS pillars
Crisis Communication Strategies and Direction
Crisis Communication channels and tools
Communicating with media during crisis
Crisis Communication Survival Kit
Post-crisis period

Module 3 Real World Scenario

Bomb threat

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Related Topics

4267038
udemy ID
8/27/2021
course created date
10/14/2021
course indexed date
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course submited by