Writing Skills For Coaches

Standout Writing To Grow Your Coaching Business

4.95 (14 reviews)
Udemy
platform
English
language
Leadership
category
instructor
Writing Skills For Coaches
165
students
1.5 hours
content
Sep 2018
last update
$64.99
regular price

What you will learn

By the end of this course you’ll have :

A coaching offer based on your most important values

A coaching business plan with writing at its heart

A coaching signature which will help your writing voice

5 different copywriting formats for video, podcasts and web copy

Client avatars to shape your editorial baseline – and a results letter to your clients

A collage of you to line up your writing and your publicity

About you content, blog posts and a book plan based on your coaching signature

Description

Would you like to standout as a coach, so that your content does your marketing and PR for you? Does the idea of building a coaching practice with writing at its heart appeal to you? And would you like formats and practical exercises to link your coaching and your writing? 

Most of us who are drawn to coaching love helping others - but we may not be so comfortable when it comes to promoting ourselves. Strong writing can get you noticed, create evidence of your credibility and authority and build evergreen testimony as to the value you offer others. Without you needing to be 'pushy', writing can make the support you offer seem relevant and useful.

This highly practical course will help you clarify your values-based coaching offer, and who your clients are, using client avatars. You'll get to scope out how your coaching business can develop and the part writing can play in its growth. Using formats and fun exercises, you'll get to experiment with different approaches to copy writing, blog writing, book planning, social media posts, articles and about me content. You'll get 1-2-1 feedback to help you make practical and useful progress in your coaching business. 

Content

Introduction

Introduction
Quick Self Assessment

You, Your Offer and Your Clients

DOWNLOAD Writing Skills for Coaches Workbook 1
Lesson 1: Your Offer
Lesson 2: Your Client And Results
Lesson 3: The Collage Of You

Writing in Your Coaching Business

DOWNLOAD Writing Skills for Coaches Workbook 2
Lesson 4: Your Business Reach
Lesson 5: Your Coaching Signature
Lesson 6: Your Writing Voice

7 Types Of Writing For Coaches

DOWNLOAD Writing Skills For Coaches Workbook 3
Lesson 7: Your About Me Content
Lesson 8: Blogging
Lesson 9: Content Strategy
Lesson 10: Copywriting Formats
Book Writing
Articles and Social Media

Coaching Videographics

How To Hire A Coach
Lecture 18: How To Start A Coaching Business

Reviews

Adrianna
January 15, 2020
The course offers a clear message, no unnecessary fluff, and lots of useful pieces of advice and tips. Great as a starting point.
Quentin
June 19, 2018
Love the step-by-step actions that get straight to the goal of pinpointing my message, to who and how to reach them. Fantastic course.
Anneke
June 19, 2018
Love the writing a Letter to your future client. Entertaining whiteboard lectures. Now comes the real work! Thanks Philippa.

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Related Topics

1607946
udemy ID
3/20/2018
course created date
7/4/2019
course indexed date
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