Write to Ignite - Master the Art of Sales Copy & Copywriting

Writing sales copy is critical to content marketing/writing. Learn copywriting today and write copy that gets the click.

4.44 (664 reviews)
Udemy
platform
English
language
Digital Marketing
category
instructor
11,197
students
2.5 hours
content
Oct 2021
last update
$99.99
regular price

What you will learn

Move readers to action with your words.

Connect with your reader on a deep emotional level.

Find the strengths of your product and even convert weakness into selling points.

Use the 3-Part Sales Copy Formula to structure your writing and give you confidence every time to sit down to write sales copy.

Learn how to write killer headlines.

Use one of my 7 top headline styles.

Tell a compelling story to make your writing more persuasive.

Show social proof in your copywriting to break down buying barriers and give people the confidence to buy.

Learn formatting tips that make your copy a joy to read.

Write an effective call to action.

Understand how to show the benefits of your product like you never have before.

Take your online marketing and online advertising to the next level.

Learn many more writing tips to make you a better copywriter.

Improve the effectiveness of you digital marketing, including email marketing and other web marketing.

Beginning writers workshop.

Tons of writer's tips.

Learn to improve SEO for writers.

Overcome writer's block.

Learn effective sales writing skills.

Learn copywriting secrets normally reserved for the pros.

Improve your business writing or sales writing skills.

Description

Did you know that in the Internet Marketing world your writing skills often determine your income?

That can be kind of scary, but the great new is that ANY improvements in your copywriting can improve your sales. This course is designed to help you master the fundamentals of copywriting so you can dramatically improve your results. 

My goal is to help you get more clicks, more subscribers and more sales with your writing.

This course is designed for:

  • Digital marketers
  • Online teachers
  • Self-publishers
  • Freelance writers
  • Digital entrepreneurs
  • Bloggers
  • Copywriters
  • Advertisers


*** Includes Lifetime Access and a 100%, 30-Day Money Back Guarantee ***

*** If You Don't Master the Art of Copywriting with This Course, I WANT You to Get Your Money Back ***

I’m going to show you how to move people to action with your words. Not by using fancy sales jargon. In fact, just the opposite. You'll do it by using simple language that connects with your reader on a deep emotional level. 

I LOVE writing, and I LOVE teaching!

Just look at some of the reviews on my Udemy courses and you'll see that my passion comes through in what I teach. Here is what my students are saying about my courses:

"The topic and the delivery is inspirational and noteworthy." - Star R.

"Good information and motivation to act. It flowed and was easy to get through...." - Jon R.

"This course was phenomenal. It was an eye opener. I learned a lot from this course and the instructor was awesome." - Jean N.

"This is the most informative and motivating course I have ever taken from Udemy. When you complete it, you'll say only one thing: "Hey, I can do this--easily!" Thanks very much, Steve." - George K.

I make a full-time living from eBooks, niche websites and online courses. All of these things are based on quality content.

90% of my success is because of the writing behind the content. 

In Write to Ignite, I'll teach you my strategy. 

I'll show you my simple 3-Part Sales Copy Formula that you can use for all the sales copy that you write. It takes you step by step from your headline to your call to action. It will give you more confidence every time you write and will quickly eliminate common issues like writers block.

Here are 5 other things I'll show you in the course:

  1. How to quickly get to know your customer on an intimate level.
  2. How knowing a few key things about your product can drastically improve your copywriting.
  3. How to include social proof in your copy to give readers the confidence to buy.
  4. How to format your sales copy so it is a joy to read.
  5. How to set your writing on fire, and motivate readers to take immediate action.


You'll learn tons of additional tips and tricks along the way.

At the end of this course, you’ll be able to write persuasively and effectively.

If you want to set your writing on fire and get massive results from your sales copy, this course was designed for you.

I've created a special preview for you: 3 FREE lessons in the course show you 3 quick tips that you can use right away to improve your copywriting.

Click on the free preview lectures and become a better copywriter today.

See you inside the course!

Content

Introduction - Write to Ignite

Quick Tip #1 - Catch The Reader's Attention with a Story
Quick Tip #2 - See Into Your Reader's Head
Quick Tip #3 - Get Results with a Call to Action

Get to Know Your READER Quickly and Intimately

Know Your Customer - Introduction
Know Your Customer - 3 Rapid Research Strategies
Know Your Customer - Who NEEDS Your Product?
Know Your Customer - Sell Them What THEY Want
Know Your Customer - Represent Your Product Accurately
Know Your Customer - Action Steps

Get to Know Your PRODUCT Quickly and Intimately

Know Your Product - Introduction
Know Your Product - Prior Knowledge of the Product
Know Your Product - No Prior Knowledge of the Product
Know Your Product - Action Steps

3-Part Sales Copy Formula

3-Part Sales Copy Formula - Introduction
1. Title/ Headline
2. Body Copy - Introduction
2. Body Copy - Offer
2. Body Copy - Social Proof
2. Body Copy - Guarantee
3. Call to Action
Action Steps

5 Copywriting Strategies to Set Your Writing on FIRE

Introduction
1. Use Verbs
2. Put the Punchline First
3. Speak Human
4. Paint a Mental Picture
5. Tell a Story
Action Steps

Format Your Sales Copy so It's a JOY to READ

Introduction
When LESS is More
When MORE is More
Headings and Subheadings
Bulleted Lists
Bold and Block Quotes

Recap and Thank You

Course Summary
Learn More - Other Courses by Steve McDonald (bonus lecture)

Screenshots

Write to Ignite - Master the Art of Sales Copy & Copywriting - Screenshot_01Write to Ignite - Master the Art of Sales Copy & Copywriting - Screenshot_02Write to Ignite - Master the Art of Sales Copy & Copywriting - Screenshot_03Write to Ignite - Master the Art of Sales Copy & Copywriting - Screenshot_04

Reviews

Tammy
June 6, 2023
This course has given me good tips and strategies so far, to improve my sales copywriting skills and I'm not even halfway through yet. Impressed so far.
Mies
May 2, 2023
The copywriting course was disappointingly basic and uninformative. Despite being new to copywriting, I didn't learn anything new and had to increase the speed to 2.0x to get through the dull content. The complete lack of visuals made it feel like I was taking a class in 1975, and the monotone instructor with boring examples didn't help. I wouldn't recommend this course to anyone looking for an engaging and informative learning experience.
Danya
April 14, 2023
It was really comprehension. Great! However, should include live writing too so we can get feedback on our copy
Kenneth
February 1, 2023
Simple. Straightforward. Easy Learn. Great content designed with beginners in mind. Basics are the building blocks of anything you want to last for a long time. Thanks, Steve!
Gilles
October 18, 2022
Très intéressant! j'ai là une ressource pour parfaire l'écriture de mes contenus. Et je mesure l'utilité de ce cours. Ce cours est une référence pour moi dans l'art de vendre par l'écriture de contenu.
Vishal
September 30, 2022
I felt this course re-hashed existing marketing/sales copywriting concepts rather than provide any new strategies that could be applied by experienced marketers seeking to enhance their skills and performance of emails.
Susan
September 23, 2022
Great for beginning copywriters, and had some gems about mining Amazon reviews. Also a great review of dynamic writing. This course would be perfect for someone who's just starting out in the copywriting world. The instructor is very clear, provides tons of examples, and recaps major points.
Jennifer
September 12, 2022
Tons of learnings about topics I didn't even have a vocabulary for before taking it. Now that I have seen the outline for writing sales copy, I want to look at sales proposals from my own company and see if I can find the outline embedded there so I can mimic it in my own writing.
Dylan
August 12, 2022
I'm a copywriter, but I have the belief that learning is wealth. Some of the course was a bit slow and like he said, pretty basic. There were some good tips such as reading the Amazon reviews and the formatting, but it was a little too basic for me. Great for beginners!
Muhammad
March 19, 2022
Very Very Specific to the Topic and very Well Explained. Just the way a Student like me who wants to learn tons in a very short amount of time needs.
Dave
December 26, 2021
Yes, it was a good match. This course breaks down how to write effective sales copy into its basic elements.
Adia
November 26, 2021
This is a very comprehensive and detailed course. I learnt many new tips and tricks that I can apply in my copywriting process. This course is definitely worth it.
Jessica
November 17, 2021
So far, it's been incredibly helpful for a beginner. I appreciate the anecdotes and specific examples. The teacher could use some more enthusiasm and excitement instead of being so monotone.
Felicia
October 5, 2021
Good content, I would have liked some quizzes to test my knowledge. Those help me memorize the concepts better.
Maurizio
April 13, 2021
so far I am disappointed. the notions are really high level and do not believe this course make anyone "master" anything. The speaker is really boring, with the very same tone throughout the lesson, he looks like he just woke up after a party night, please more energy. the graphic material is basically not existing, when he makes examples of questions, headlines, he miss the chance to show on screen what he is saying, which is the minimum requirement for a course like this one. so, this is really an introduction to the topic, with information that can be easily gathered on google, with insufficient graphic and real life example, very very far from a master class.

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778340
udemy ID
3/1/2016
course created date
11/21/2019
course indexed date
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