Sell Online Courses: The Course Description Writing Formula

A seven step process proven to sell - Make your course description a powerful salesperson - With a process, it's easier

4.75 (4 reviews)
Udemy
platform
English
language
Online Education
category
instructor
2,784
students
1 hour
content
May 2020
last update
$44.99
regular price

What you will learn

Write a course desctiption that gets the sale

A proven nine step description writing process

Get students to read your description

Best way to establish your credentials

Show why your course is the right choice

The powerful four step story

Show you had the same problems they have

Rule out the competition

Get them excited about your solution

How to show potential results

Remove what stops them enrolling (Very powerful)

The list that makes them want your course

Step proven to increase results

How to get existing students to persuade them

Description

If your course description is not written in the right way, you get less students.

Write a course description that really sells by using a proven formula.

Writing a course description can take a long time. But when you have a step-by-step process, it becomes much easier and faster. I wrote this course description in less than 15 minutes using this formula.

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Recent student message:
"Hello Ian. I truly enjoyed the course and will take action.

I actually have a course that I was ready to publish. I realized that my lesson titles and my intro videos were totally giving everything away. My course outline was a clear give-away - the student would practically know everything. So basically this means I need to revisit the design of my course and reshoot my videos keeping in mind everything that you shared in your course about building the student's curiousity.

Thanks again for sharing this course. I also joined your Facebook group. Thanks for everything. My future courses will be better because of you.

Thanks,

Inez Jordan."

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Thanks again for sharing this course. I also joined your Facebook group. Thanks for everything. My future courses will be better because of you.

My name is Ian Stables. At the time of writing this, I have more than 51,000 students. A big reason for this is because of this formula.

My descriptions used to be so so. Results were the same. Every time I created a course, I used to look at the screen and struggle thinking about what I should write.

I decided to find out what worked. I already had a lot of knowledge about writing sales letters. But there was something different required for the online course audience.

So I took every course I could find that talked about course descriptions. I read lots of books on course selling and marketing. I went on Youtube and even contacted some of the top instructors. Most of what I learned wasn't very effective. However, I did find some gems.

I decided to look at the best courses and look at their descriptions. I was looking for what they had that would work. I used what I found and combined it with the knowledge I already had about writing sales letters. I also came up with some great ideas of my own. To find out what worked, I tested everything.

In the end, I came up with a seven step process. It included all the elements that really sell to get students to enrol in a course. They are also arranged in the right order to get the best result.

With this process, I now find it easier and faster writing my course descriptions. My results are also far beter then when I started.

You will learn this process in this course.

Now you may be thinking, that's alright for you Ian. You're a writer. I won't be able to do that. You don't need to be a writer. As long as you can spell and write short parragraphs, you can do this. The process is in easy chunks. A twelve year old could do it.

You might be happy with the results you are already getting. I am delighted for you. But why not get better results by using this simple to follow process.

Start using this process now. Every day you wait, the more results you will miss.

This is how this formula works:

- It gets students interested in your course immediately

- Lets students know you know what you're talking aobut

- Increases their desire to join

- Removes reasons that would stop them enrolling (Very effective)

- Gets them excited about what you're teaching

- Gets them to enrol now

Let me show you how to write course descriptions that get results. Enrol now

Content

Introduction

Introduction

How to get them to read your description

How to get them to read your description

The better way to establish your credentials

The better way to establish your credentials

Why they should choose your course

Why they should choose your course

The four part story that sells your course

The four Ws
Show them you had the same problems
Rule out the competition
Get them excited
Demonstrate the results they can get

Very powerful - How to remove what stops them enrolling

Very powerful - How to remove what stops them enrolling

The list that get's them to want your course

The list that get's them to want your course

Remove their worries about joining

Remove their worries about joining

Step proven to increase results

Step proven to increase results

Get existing students to persuade them (Optional)

Get existing students to persuade them (Optional)

Conclusion - What you must do and help

Conclusion - What you must do and help

Screenshots

Sell Online Courses: The Course Description Writing Formula - Screenshot_01Sell Online Courses: The Course Description Writing Formula - Screenshot_02Sell Online Courses: The Course Description Writing Formula - Screenshot_03Sell Online Courses: The Course Description Writing Formula - Screenshot_04

Reviews

Inglés
March 19, 2021
This course truly shows a WINNING FORMULA to create KILLER course descriptions in a matter of minutes. This is definitely going to my list of all-time favorite udemy courses. Thank you Ian for sharing your knowledge.
Doaa
November 3, 2020
Thanks Ian so much for this amazing course. I really loved the tips that you learned us. I'm gonna apply what I've learned from you immediately. Waiting for more courses from you.

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2788134
udemy ID
1/30/2020
course created date
2/25/2020
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